How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
News tagged with: #finding success #branded content #display advertising #ad blockers #bonnier

Other Publishing stories related to: 'How Bonnier is Finding Success with Branded Content'


Facebook finds more errors in its metrics

Facebook Inc. said it has found several errors in calculating how many people view content on Pages, the profiles with features tailored for businesses and well-known personalities. The Menlo Park social media giant said Wednesday that the seven-day and 28-day summary number over-counted how many... Continue reading at Los Angeles Times

[ Los Angeles Times | 2016-11-17 00:00:00 UTC ]
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Slack-averse brands and agencies gravitate to Facebook, Microsoft alternatives

Despite steadily gaining traction among tech and publishing companies over the past few years, Slack has been slow to catch on with most brands and agencies. And with two new entrants -- Facebook’s Workplace and Microsoft’s Teams -- heating up competition in the space, the $4 billion unicorn... Continue reading at Digiday

[ Digiday | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing companies


Millennial-Focused Video Network Cheddar Looking for Brands to Sponsor Shows

Jon Steinberg, the former president of BuzzFeed, is moving quickly to expand the programming and distribution of Cheddar, the video network he launched earlier this year.In May, Cheddar, which streams on Facebook Live and Sling, added a new 30-minute show from female-focused publisher Bustle,... Continue reading at Advertising Age

[ Advertising Age | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #temporarily paused #real estate #personal finance


'YA débutants are finding it harder to break through into the mainstream'

Publishers are failing to take on début Young Adult writers and are instead concentrating on established UK YA writers and US imports, according to some leading figures in the industry. Continue reading at The Bookseller

[ The Bookseller | 2016-11-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #leading figures


Facebook buys CrowdTangle to help publishers track content

The name CrowdTangle may not be familiar to you, but Facebook just snatched up the company to help its publishers track how content moves around the internet. CrowdTangle's platform launched four years ago, giving companies a real-time look at conten... Continue reading at Engadget

[ Engadget | 2016-11-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #giving companies


Successful women

Following the BBC documentary on Virago, Kathy Gale looks at another successful feminist publisher, The Women's Press. Continue reading at The Bookseller

[ The Bookseller | 2016-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #successful women #bbc documentary #kathy gale


Lynda La Plante moves to Bonnier Zaffre

Novelist Lynda La Plante is moving from Simon & Schuster to Bonnier Zaffre in a four-book global rights deal. Continue reading at The Bookseller

[ The Bookseller | 2016-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier zaffre #simon schuster


Bonnier Zaffre acquires own lawyer's debut

Bonnier Zaffre has acquired all publishing and broadcasting rights to The Mayfly, an “electrifying" debut by James Hazel. Continue reading at The Bookseller

[ The Bookseller | 2016-11-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier zaffre


How well do you know historical fiction? Take our quiz and find out!

Love to read historical fiction? Take our quiz and find out how well you really know the genre. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-11-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #historical fiction


An Award-Winning Acquisition: Newbery and Caldecott Collection Finds Its Forever Home

A feel-good story about a personal passion-turned-profession, a selfless act, and a few fortuitous connections. And a very happy ending for a cherished collection of Newbery and Caldecott books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #forever home #happy ending


Vox Media Strikes Deal to Promote StubHub With Content, Integrations and Ads

Digital publisher Vox Media and eBay-owned StubHub have entered into a multi-year custom content partnership that will result in integrations and advertising across Vox's eight media brands, the companies announced Wednesday.Most prominently, team pages on the Vox sports network SB Nation will... Continue reading at Advertising Age

[ Advertising Age | 2016-11-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media brands #sales made #nearby venues #companies declined #disclose terms


Scribd Adds Magazines to Its Content Offerings

The online reading subscription service is adding magazines to its suite of content offerings, which currently includes ebooks, digital documents and audiobooks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content offerings #includes ebooks


Hearst Previews New Content and Sponsorship Opportunities at MagFront

When it comes time to woo potential advertisers, TV networks have their upfronts, digital publishers have their NewFronts and, for the past several years, Hearst Magazines has hosted an annual MagFront. On Tuesday, the company hosted its fourth MagFront presentation at Hearst Tower, previewing... Continue reading at AdWeek

[ AdWeek | 2016-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #surprise appearance #oprah winfrey #lenny letter #great success #joanna coles


Making Content Marketing Work For You

POP's Joe McCambley on what publishers large and small are missing. The post Making Content Marketing Work For You appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-10-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers large


How Publisher IDW Is Using Its Comic Book Experience To Build A TV Brand

CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently. CEO Ted Adams explains how he took his comics and gaming publishing house into TV with Wynonna Earp and Dirk Gently.The arrival of Dirk Gently's Holistic... Continue reading at Fast Company

[ Fast Company | 2016-10-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bbc america #banner year


Frankfurt Book Fair 2016: Bonnier CEO Touts Stories, People

Jacob Dalborg, CEO of Bonnier, was the featured speaker during the CEO panel where he talked about the plans the Swedish publisher has for the future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ceo panel #jacob dalborg #featured speaker #swedish publisher


Bonnier lays out expansion plans

Bonnier Books c.e.o. Jacob Dalborg has restated the company’s plans to grow and “grow fast” in English-language regions, but said that it was taking a long-term view of the market. Continue reading at The Bookseller

[ The Bookseller | 2016-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #expansion plans #bonnier books #jacob dalborg


Pinterest Is Working on a New 'Explore' Section for Publishers, Brands

Pinterest is building a new media channel for publishers and brands to create videos and multimedia posts, according to advertisers familiar with the plans.The Pinterest media section is similar in concept to how publishers work closely with Snapchat, Twitter, Facebook and Instagram, the... Continue reading at Advertising Age

[ Advertising Age | 2016-10-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #person familiar #remains unclear


Bonnier Zaffre acquires two saga novels from Melody Sachs

Bonnier Zaffre has acquired two new saga novels from actress, playwright and a famed wedding gown designer, Melody Sachs. Continue reading at The Bookseller

[ The Bookseller | 2016-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier zaffre


Brands and publishers turn to actors and comedians to give chatbots personality

Increasingly, companies like Google are hiring writers to give their AI a more human edge. Companies building bots for platforms like Facebook and Kik can’t really compete with the resource of these tech giants. But giving bots a personality is becoming more of a competitive advantage, companies... Continue reading at Digiday

[ Digiday | 2016-10-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers turn #hiring writers #tech giants #competitive advantage