How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
News tagged with: #finding success #branded content #display advertising #ad blockers #bonnier

Other Publishing stories related to: 'How Bonnier is Finding Success with Branded Content'

Joanna Coles Leaves Cosmo to Become Hearst's Chief Content Officer

Joanna Coles' steady rise to the top at Hearst Magazines has reached a new high, with the well-regarded Cosmopolitan editor in chief (and two-time Adweek Hot List Editor of the Year) being promoted today to chief content officer, a new position within the publishing company. "Joanna is a... Continue reading at AdWeek

[ AdWeek | 2016-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media brand #current events #morning joe

Joanna Coles Named Hearst Magazines Chief Content Officer

Michele Promaulayko returns to take the reins at Cosmopolitan and Seventeen. The post Joanna Coles Named Hearst Magazines Chief Content Officer appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-09-06 00:00:00 UTC ]
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Bonnier invites Potter fans to 'colour the magic' at Platform 9 ¾

Bonnier Publishing, with Insight Editions and Warner Bros, is hosting an interactive colouring event celebrating the Harry Potter films today in King’s Cross Station, near The Harry Potter Shop at Platform 9 ¾. Continue reading at The Bookseller

[ The Bookseller | 2016-09-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier publishing #insight editions #warner bros

Global Publishing Leaders 2016: Bonnier

The Bonnier Group is a family-owned international media group active in TV, daily newspapers, business and trade publishing, magazines, film, books, radio and digital media. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier group #daily newspapers #trade publishing

Devotionals Find an Expanded Audience

Devotionals—short readings intended to strengthen readers' faith—have grown increasingly important to Christian publishers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #christian publishers

Citing a Natural Brand Extension, Saveur Launches a Wine Club

The Bonnier-owned gourmet magazine aims to connect with its readers on and off the printed page. The post Citing a Natural Brand Extension, Saveur Launches a Wine Club appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post citing #printed page

Bonnier hires Felicity Johnston as children’s commissioning editor

Bonnier Zaffre has hired Felicity Johnston as its new commissioning editor at children’s imprints Hot Key Books and Piccadilly Press. Continue reading at The Bookseller

[ The Bookseller | 2016-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier zaffre #piccadilly press

JK Rowling unveils 'brand new treat' of three more Harry Potter-related books

JK Rowling just can't seem to let Harry Potter go. Having launched the "eighth book", in the form of a two-part play, the best-selling author has revealed three new texts will be released next month. Continue reading at Stuff

[ Stuff | 2016-08-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jk rowling #harry potter #eighth book #two-part play #best-selling author

Hodder builds on Broadway success with The Hamilton Affair

Hodder & Stoughton is publishing The Hamilton Affair this October, following the success of "Hamilton", the hip hop musical, which has grossed $61.7m at the box office since its April 2015 Broadway debut. Continue reading at The Bookseller

[ The Bookseller | 2016-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hamilton affair #hodder stoughton #box office

Bonnier Publishing in US growth push

Bonnier Publishing is launching a new US division, Bonnier Publishing USA, as part of "an ambitious programme for growth" in the territory lead by group c.e.o Richard Johnson. Continue reading at The Bookseller

[ The Bookseller | 2016-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #growth push #bonnier publishing #richard johnson

Agency Says Libertarian Candidate Gary Johnson Stole Its Brand Concept

When Tampa, Fla., branding agency Spark conjured up a brand concept for Gary Johnson back in June, they never intended for the Libertarian presidential candidate's campaign to actually employ it. Turns out, according to the agency, the campaign did just that, using a very similar color scheme... Continue reading at Advertising Age

[ Advertising Age | 2016-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook pages #quarterly magazine #guinea pig

Cloud Atlas 'astonishingly different' in US and UK editions, study finds

Academic discovers dramatically altered stretches of narrative while researching a paper on David Mitchell’s bestselling novelDavid Mitchell’s Cloud Atlas is a popular choice for book groups around the world. But it turns out that American readers may be enjoying a rather different experience to... Continue reading at The Guardian

[ The Guardian | 2016-08-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book groups #cloud atlas #study finds #david mitchell #american readers #kindle edition

Five Publishing Companies To Pitch Their Content at Germany’s GamesCom

Three German companies, another from Belgium and one from the UK will pitch video game projects to specialists later this month at GamesCon in Cologne. The post Five Publishing Companies To Pitch Their Content at Germany’s GamesCom appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing companies

Find Waldo Local 2016: A Photo Essay

Hundreds of booksellers and their neighboring businesses participated in the fifth annual Find Waldo Local national event to promote shopping local. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #photo essay

Black science fiction writers face 'universal' racism, study finds

Fireside Fiction’s report, #BlackSpecFic, finds less than 2% of SF stories published in 2015 were by black writers The world of speculative fiction publishing is plagued by “structural, institutional, personal, universal” racism, according to a new report that found less than 2% of more than... Continue reading at The Guardian

[ The Guardian | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #black author

Bonnier Publishing Plans $100 Million U.S. Book Division

Bonnier Publishing, the English-language book publishing division of Sweden’s Bonnier Group, has formed Bonnier Publishing USA. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-08-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book division #bonnier publishing #bonnier group

Time Inc. Shifts to Selling Ads by Category Instead of by Its Brands. Will It Make A Difference?

As a "digital-first company," Time Inc. is now trying to keep pace with tech giants like Google, Facebook, and Comcast, in addition to fellow magazine publishers like Hearst and Cond Nast.That's one of the big reasons why Time Inc. is embracing a category-focused, more streamlined approach to... Continue reading at Advertising Age

[ Advertising Age | 2016-08-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #selling ads #tech giants #streamlined approach #selling advertising #include people #similar approach

Trusted Media Brands Cuts Children’s Book Publisher

Thirty-one employees face layoffs, though magazine brands not affected. The post Trusted Media Brands Cuts Children’s Book Publisher appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publisher #magazine brands

How Sponsored Content Is Becoming King in a Facebook World

As native advertising gains prominence, publishers may find themselves competing not just with one another, but with the ad agencies that already exist. Continue reading at The New York Times

[ The New York Times | 2016-07-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored content #ad agencies