How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
News tagged with: #finding success #branded content #display advertising #ad blockers #bonnier

Other Publishing stories related to: 'How Bonnier is Finding Success with Branded Content'

Bonnier appoints DK's Shepherd as Igloo c.e.o.

Bonnier Publishing has appointed Dan Shepherd, currently global sales and marketing director at DK Worldwide, as c.e.o. of Igloo Books Group. Continue reading at The Bookseller

[ The Bookseller | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier publishing #global sales #marketing director

BEA 2016: Jane Hamilton: Succession and Its Aftermath

After a rough patch of anxiety over the state of publishing, the reading public, and her own writing, Jane Hamilton has come up with a novel about heartland America that is being praised by a range of writers, including Karen Joy Fowler, Ann Patchett, and Tom Perrotta. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading public #ann patchett

Bonnier Publishing buys John Blake

Bonnier Publishing has bought independent publishing house John Blake Publishing. Continue reading at The Bookseller

[ The Bookseller | 2016-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier publishing

Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts

Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post time #newfronts appeared #good day #legacy publisher

Atria Finds a Scandinavian Star

After the success of Fredrik Backman’s 'A Man Called Ove,' which was released in English in July 2014 and hit bestseller lists earlier this year, Atria has two follow-ups from the Swedish author. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-05-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fredrik backman #swedish author

Digital Solutions in India 2016: Unfolding the Next Chapter in Digital Content Proposition

This being Generation Flux, perpetual innovation and transformation are imperative, and competitive advantages are, at best, fleeting. Continuous value creation and higher engagement—at lower cost and faster speed and with improved quality—is the key to business longevity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions #lower cost

Barnes and Noble Founder Len Riggio Finds the Time to Retire

The retiring B&N chairman reflects on his years in the bookselling business, and the big changes that have reshaped the chain in the past decade. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookselling business #past decade

Baker & Taylor Finds A Home at Follett

Follett Corp.’s acquisition of Baker & Taylor marks the end of B&T’s 188-year run as a standalone company. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #follett corp

Why Your Idea Of Success Might Be Making You Miserable

People desire excellence. We want to be healthier, well-liked, and successful. So we soak up articles instructing us how to get promoted, be more productive, and become better liked. We read books like Charles Duhigg's recent Smarter Faster Better in order to learn what science can tell us about... Continue reading at Fast Company

[ Fast Company | 2016-04-13 00:00:00 UTC ]
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Brands Can Now Produce Native Ads on Facebook More Effectively

Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek

[ AdWeek | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing efforts #social site #video game #video hub #pay publishers #menlo park

'Imprints have an important role as trade brands'

The announcement of a new imprint might seem like another corporate PR exercise. Why bother when few - if any - readers buy a book because of a logo on a spine? Of course, while the launch of Trapeze - our new imprint under the Orion umbrella - is a positive news story about the wider company,... Continue reading at The Bookseller

[ The Bookseller | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #important role #wider company #remain relevant

Can Cash Back for Ad Fraud Make Brands Trust the Web Again?

Lexus dealers were so unnerved by online ad fraud a couple years back that they began urging Monica Mellier, group media director at the agency Team One, to redirect their ad dollars from digital media to legacy platforms such as TV or outdoor signs."We had a lot of conversations about how we... Continue reading at Advertising Age

[ Advertising Age | 2016-04-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad dollars

What Verizon Learned From a Pivot to Brand Journalism

A modern storytelling strategy, aimed at being relevant, authentic, and contextual, isn't all that different for publishers. The post What Verizon Learned From a Pivot to Brand Journalism appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-07 00:00:00 UTC ]
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Magazine Brands Well-Represented Among Webby Awards Finalists

Vice and National Geographic lead the way. The post Magazine Brands Well-Represented Among Webby Awards Finalists appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-04-05 00:00:00 UTC ]
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Kik Is Launching a Shop for Users to Interact With Chatbots From Brands

Kik has launched its own chatbot shop, further opening the floodgates to users who want to engage with messaging apps from brands and publishers arriving on the Canadian messaging platform. Starting today, Kik's Bot Shop will begin allowing users to download bots for entertainment, customer... Continue reading at AdWeek

[ AdWeek | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #gain momentum #younger generations #adobe photoshop #home screen

MoCCA Arts Fest Successfully Relocates (Again)

NBA nominee Noelle Stevenson, animator Rebecca Sugar, and programming featuring classic women’s underground cartoonists drew big crowds to the MoCCA Arts Festival’s new venue. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-05 00:00:00 UTC ]
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'Significant' Bologna pre-empt for Bonnier Zaffre's Supersaurs

Bonnier Zaffre's new dinosaur children's imprint Supersaurs has received a "significant" pre-empt from R Jeunesse, a new children’s imprint at French book publisher Robert Laffont. Continue reading at The Bookseller

[ The Bookseller | 2016-04-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bonnier zaffre

Why Brands From Barbie to Uber Are So Hot on Chatbots

Richard Smullen says a painfully long wait for a Delta Air Lines customer service rep inspired him to join the world of artificial intelligence. One night about a year ago, having grown tired of waiting for a phone operator to change his flight, he turned to the airline's mobile app—only to... Continue reading at AdWeek

[ AdWeek | 2016-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #agency executives #perfect storm #risk losing #adweek magazine

Finding his mother, deep in the jungle

David Good's memoir explores the difficult marriage of his father, a student of cultural anthropology, to his mother, a young Yanomami native. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2016-03-31 00:00:00 UTC ]
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