How Bonnier is Finding Success with Branded Content

Amid a declining demand for display advertising and a rise in the use of ad blockers, many publishers turned to Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2019-12-20 16:09:39 UTC ]
News tagged with: #finding success #branded content #display advertising #ad blockers #bonnier

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Harlequin Hopes to Find 'Binge' Readers with New E-Serial

Mimicking the model popularized by streaming television, Harlequin is releasing all eight parts of its new Tough Justice digital serial today. The hope is that readers will binge-read the series, as they binge-watch certain TV shows. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-01-11 00:00:00 UTC ]
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Museum asks for help finding 1,000 first editions of Theodore Roethke debut

Theodore Roethke Home museum in Michigan asks owners of hand-numbered copies of Open House to get in touch, for ‘census’ to mark 75th anniversary of poetry collectionGuardian Witness: Do you own any first, signed or otherwise special book editions? Share your pictures and storiesA quest to find... Continue reading at The Guardian

[ The Guardian | 2016-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #debut collection #75th anniversary


On the moon, China's Chang'e 3 Yutu rover finds a new type of basaltic rock

Sometimes fresh interplanetary discoveries can be made right next door. China’s Chang’e 3 rover has found evidence of a new type of basaltic rock in one of the dark basins on the moon. The findings, published in the journal Nature Communications, focus on a geologically young region of the moon’s... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-12-23 00:00:00 UTC ]
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Illegal weapons available on Amazon, investigation finds

A Guardian investigation has revealed Amazon is selling illegal weapons on its website, including stun guns, pepper spray pistols and knuckledusters. Continue reading at The Bookseller

[ The Bookseller | 2015-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #investigation finds


Helping Teens Find Hope Amid the Hurt: PW Talks to Reggie Dabbs and John Driver

The co-authors of ‘Just Keep Breathing’ discuss how this collection of letters from real teens sheds light on the pain average teenagers experience and how parents, families, and educators can help. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-12-17 00:00:00 UTC ]
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Get Your First Clues About "Fantastic Beasts And Where To Find Them"

A movie based on a book inside a Harry Potter book is here, and this is our first glimpse.During a week where many people have reached critical levels of Star Wars overload, Warner Bros. has released the first look at an entire movie based around a book that was listed on Harry Potter's freshman... Continue reading at Fast Company

[ Fast Company | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fantastic beasts #warner bros #harry potter


Airbnb Hosts Discriminate Against Black Renters, Study Finds

Airbnb hosts were less inclined to book renters with stereotypically African-American names, Harvard Business School researchers found.A new study from Harvard Business School finds that Airbnb hosts are more likely to book reservations with users who have "distinctly white" names, according to... Continue reading at Fast Company

[ Fast Company | 2015-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #study finds #airbnb hosts


This Startup Claims to Verify 90% of Digital Ads and Save Brands From Losing Cash

One-year-old tech company Authenticated Digital says it has a system that will authenticate 90 percent of digital ad impressions, and it's pitching the software to agencies and publishers starting today. Its program is designed to determine if a promo ran on the correct Web page—did it appear... Continue reading at AdWeek

[ AdWeek | 2015-12-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #coming weeks #bring transparency #digital budgets #digital-ad ecosystem #online world #earlier version #story stated


Merrington hired as Peter Rabbit brand manager

Penguin Random House Children’s has hired Thomas Merrington, formerly of Silvergate Media, to the newly created role of Peter Rabbit brand manager and head of product development for the Penguin Ventures portfolio. Continue reading at The Bookseller

[ The Bookseller | 2015-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #product development


Snapchat Finally Enables Publishers to 'Deep Link' to Their Discover Content

Snapchat’s enabling its publishing partners to promote their channels on Facebook and Twitter with links directly to their content, the company said today.   The media partners, which include Hearst, IGN, Vox, BuzzFeed, CNN and Vi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media partners


AOL's Periscope Rival Signs First Moneymaking Brand Deal

AOL has a live-streaming app, too. A couple months after it acquired mobile app maker Kanvas Labs in August, it released an updated version of Kanvas' photo-and-video-sharing app that added live-streaming to rival Twitter's Periscope, Meerkat and Facebook Live. And now it's signed its first... Continue reading at Advertising Age

[ Advertising Age | 2015-12-01 00:00:00 UTC ]
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Kenya Fights to Foster More Digital Content Creation

The second half of our report from the 2015 East Africa Digital Reading Summit in Kenya looks at efforts to develop and distributing more local digital content. The post Kenya Fights to Foster More Digital Content Creation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-12-01 00:00:00 UTC ]
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Civilised Saturday a 'fantastic success' say booksellers

Indie booksellers have reported that Civilised Saturday was a "fantastic success" with many vowing to hold the event again next year. Continue reading at The Bookseller

[ The Bookseller | 2015-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #indie booksellers #civilised saturday #fantastic success


Kids These Days: They Might Just Pay for Digital Content

Media consumers who prefer native digital content now make up nearly half the audience for entertainment in developed markets and more than a third of the audience for publishing and online services. In developing markets, those shares are slightly lower but trending in the same direction, Bain... Continue reading at Advertising Age

[ Advertising Age | 2015-11-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile channels #media companies #online news


Snapchat plans to add holiday-themed content from Brit + Co

On Snapchat's Discover feature, users get quick app access to a wide variety of mobile video channels from the likes of CNN, Vice, Buzzfeed and a dozen other media brands. Starting Friday, U.S. users get an option just for the holidays.Online publishing and retail start-up Brit + Co will deliver... Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-11-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #snapchat plans #brit + #discover feature #wide variety #media brands #online publishing


New Study Finds Low Levels of Digital Library Borrowing

Only 25% of library patrons borrowed an ebook in the past year, according to the latest BISG survey. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-11-27 00:00:00 UTC ]
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10 tips for Twitter success in publishing

Headline communications director Georgina Moore offers 10 tips for publishers promoting new titles and seeking Twitter success. Continue reading at The Bookseller

[ The Bookseller | 2015-11-24 00:00:00 UTC ]
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‘Hunger’ for UK content at Shanghai children's fair

UK publishers exhibiting at the third Shanghai International Children's Book Fair last week reported very busy schedules, with Chinese publishers looking overwhelmingly for series, in either fiction or non-fiction. Continue reading at The Bookseller

[ The Bookseller | 2015-11-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book fair #shanghai children #busy schedules #chinese publishers


Nasty Gal, Nars and Others Climb Among Young Women's Top Brands

What brands do young women want? Apparently a pretty steady mix, according to the third annual survey on the subject by Teen Vogue and Goldman Sachs.In a new survey of over a thousand Teen Vogue readers aged 13 to 29, gauging factors including awareness and favorability, the top 20 brands were... Continue reading at Advertising Age

[ Advertising Age | 2015-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #urban outfitters #steve madden #marc jacobs #conde nast