Facing threats from Apple and Facebook, Google is teaming up with web publishers to cut down page load times on smartphones. “Accelerated Mobile Pages,” or AMP, is an open framework for building lightweight webpages, optimized for mobile devices. The move is a direct answer to rival initiatives such as Apple News and Facebook Instant Articles, both of which offer fast-loading articles by cutting out cruft.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'
[ PC World | 2015-10-07 00:00:00 UTC ]
News tagged with:
#apple news
#mobile web
#web publishers
#mobile devices
Programmatic direct isn't a new thing. In fact, two or three years ago it was being touted as the future of buying and selling digital media. And for a time, those who did the touting looked foolish because programmatic direct never really became a "thing."But like header bidding, which had been... Continue reading at Advertising Age
[ Advertising Age | 2016-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#header bidding
#finally taking
#renewed interest
#digital advertising
#ad inventory
In a letter sent out this morning, the leaders of the Kuhn Project and Zachary Shuster Harmsworth said that they are combining forces to form Aevitas Creative Management, a literary agency that will have over 20 agents and offices in three cities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#combining forces
#literary agency
The BBC has joined the growing throng of publishers to embrace vertical video on its mobile apps. And it plans to monetize its international app with vertical video ads. The format, made popular due to Snapchat, is becoming a larger part of other publisher video plans including The Sun, Mail... Continue reading at Digiday
[ Digiday | 2016-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile apps
#larger part
#mail online
Online retailer Elefant.ro dominates Romania's online book and ebook sales. Now, the company has plans to expand to other regional markets. The post Romania’s Elefant Aims To Be a ‘Destination for Foreign Books’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post romania
#foreign books
#online book
#ebook sales
Two dozen Chicagoland independent bookstores are mobilizing the Windy City area's literary community by forming the Chicago Independent Bookstore Alliance, raising the visibility of Chicagoland's indies both in the region and on social media. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary community
Just days after facing harsh criticism for allowing fake news stories to be read unchecked across the internet, Google and Facebook are now rushing to put in place policies that cut off advertising dollars for websites publishing fictional information. The move—which aims to potentially stem the... Continue reading at AdWeek
[ AdWeek | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#lets readers
#issues surrounding
Responding to growing concerns over the spread of misinformation online in the weeks and months before Election Day, Facebook and Google have announced plans to restrict sites that publish fake news from using online advertising. Continue reading at Stuff
[ Stuff | 2016-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#growing concerns
#election day
#announced plans
#online advertising
Google and Facebook took steps to punish fake news websites amid growing scrutiny of technology platforms for permitting false information to spread online.On Monday, Alphabet Inc.'s Google said it's implementing a new policy that pulls its popular advertising tool from websites that run... Continue reading at Advertising Age
[ Advertising Age | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#technology platforms
#display ads
#moving forward
Google plans to update its AdSense program policies to prevent placement of its ads on sites distributing fake news.Facebook also said Monday it had updated the policy for its Audience Network, which places ads on websites and mobile apps, to explicitly clarify that it applies to fake news.“In... Continue reading at PC World
[ PC World | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#display ads
#audience network
#fake news
Google, long feared by publishers, is now cozying up to them -- at least in comparison to Facebook. The search giant acknowledged it needs to do more to help publishers monetize their fast-loading mobile pages, so it's expanding Accelerated Mobile Pages, its open-source effort to speed up the... Continue reading at Digiday
[ Digiday | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers monetize
#publishers start
#publishers appeared
#mobile web
#video ads
What are the best practices for optimizing Facebook campaigns this holiday season? Leading publishers are taking advantage of cost-per-page-view campaigns to maximize their ROI at the end of the year and fight Google's price surges. Join this session to learn what these campaigns should look... Continue reading at Digiday
[ Digiday | 2016-11-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#taking advantage
#fight google
#facebook advertising
#holiday season
#leading publishers
#sponsored content
The Blake Friedmann Agency has launched the Carole Blake Open Doors Project in memory of the “beloved” agent, who died suddenly in October. Continue reading at The Bookseller
[ The Bookseller | 2016-11-09 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#died suddenly
In July, Google started offering native programmatic buying through its DoubleClick network with a pilot program that lets publishers make their so-called native advertising inventory available to brands. Brands can run multiple native campaigns by uploading all of the bits of the ad—including... Continue reading at AdWeek
[ AdWeek | 2016-11-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native advertising
#native ads
#review process
Publishers need social video to stay relevant on younger-skewing platforms like Snapchat and Instagram. But churning out multiple (good) 15-second videos a day is no simple task. Learn how top digital publishers are taming the social media mess using creative collaboration tools. Sponsored... Continue reading at Digiday
[ Digiday | 2016-10-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#elite daily
#social video
#stay relevant
#sponsored content
Media brands never really die, even when they stop publishing.It's been about 10 years since FHM, a formerly high-flying "lad mag" originally known as For Him Magazine, stopped publishing a print edition in the U.S. But Bauer Xcel Media, which took over FHM's website when the U.K. edition of the... Continue reading at Advertising Age
[ Advertising Age | 2016-10-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media brands
#stop publishing
#stopped publishing
If some publishers are cooling on Facebook Instant Articles, they're bullish on Google AMP, the search engine’s answer to Instant Articles. Eight months in, AMP now represents 10 to 15 percent of publisher search traffic, which could help publishers wean themselves off volatile social traffic.... Continue reading at Digiday
[ Digiday | 2016-10-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post publishers
#google amp
#pleasantly surprised
#search engine
Advertising is the heart of most Internet companies, digital publishers, and apps. In the absence of quality advertising, great journalism, music, film, games and culture will either disappear behind a paywall–thus making the Internet closed and, quite literally, unfree–or disappear completely.... Continue reading at Digiday
[ Digiday | 2016-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#kik services
#internet companies
#digital publishers
#great journalism
#sponsored content
Pearson has signed a one-year partnership agreement with Jisc to speed the transition of its school textbooks to digital. Continue reading at The Bookseller
[ The Bookseller | 2016-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#pearson partners
#school textbooks
The Partnership on Artificial Intelligence to Benefit People and Society was unveiled today by Google, Facebook, Amazon, IBM and Microsoft. Indeed, that's quite a name and quite a list of companies. Their chief mission is to promote public understanding of AI while developing standards and... Continue reading at AdWeek
[ AdWeek | 2016-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#research revealed
#work cut
As writers learn that tech giant has processed their work without permission, the Authors Guild condemns ‘blatantly commercial use of expressive authorship’When the writer Rebecca Forster first heard how Google was using her work, it felt like she was trapped in a science fiction novel. “Is this... Continue reading at The Guardian
[ The Guardian | 2016-09-28 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#tech giant
#science fiction