Google's Accelerated Mobile Pages project aims to speed up the mobile web

Facing threats from Apple and Facebook, Google is teaming up with web publishers to cut down page load times on smartphones. “Accelerated Mobile Pages,” or AMP, is an open framework for building lightweight webpages, optimized for mobile devices. The move is a direct answer to rival initiatives such as Apple News and Facebook Instant Articles, both of which offer fast-loading articles by cutting out cruft.To read this article in full or to leave a comment, please click here Continue reading at 'PC World'

[ PC World | 2015-10-07 00:00:00 UTC ]
News tagged with: #apple news #mobile web #web publishers #mobile devices

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Could Google and Facebook’s Challengers Steal Away Ad Budgets by Working Together on Metrics?

In an Adweek magazine feature story this week about Facebook's and Google's metrics issues, Treasure Data CMO Kiyoto Tamura offered what seemed like a novel idea. What if Twitter, Snapchat and Pinterest worked together--perhaps with either the Advertising Research Foundation or the Interactive... Continue reading at AdWeek

[ AdWeek | 2017-04-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad budgets


Empty satire: the regrettable rise of blank-paged books in the Trump era

Donald Trump loves Reasons to Vote Democrat, a volume of white space that follows a number of liberal spoofs with the same content. I prefer less vacant jokesIt’s a product worthy of Reggie Perrin’s Grot shop – the store opened to sell tat in David Nobbs’s magnificent satire of modern life: a... Continue reading at The Guardian

[ The Guardian | 2017-04-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #store opened #modern life #title page #chapter headings #bestseller charts


Here Are the Changes Facebook Introduced for Video Metrics in Page Insights

Facebook Monday announced a host of updates to its video metrics in page insights. The social network said in a Facebook Media blog post that it made the following changes "based on feedback from our publisher partners": Adding aggregate minutes viewed. Simplifying aggregate video views. Making... Continue reading at AdWeek

[ AdWeek | 2017-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook introduced #publisher partners


First candidates awarded Carole Blake Open Doors Project placements

Ada Igwebu and Connor Faulkner have been offered places by Blake Friedmann on its inaugural Carole Blake Open Doors Project, a programme encouraging candidates from diverse backgrounds to enter the publishing industry. Continue reading at The Bookseller

[ The Bookseller | 2017-04-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blake friedmann #diverse backgrounds #publishing industry


Kogan Page wins CIPD contract

Independent business and management publisher Kogan Page has won a contract with the CIPD, the professional body for HR and people development, to take responsibility for all of its academic and professional book publishing. Continue reading at The Bookseller

[ The Bookseller | 2017-04-06 00:00:00 UTC ]
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Facebook Added ‘Paid’ to Branded Content, and More Pages Can Now Start Publishing It

Facebook Thursday announced several updates related to branded content: enabling more pages to share it; updating its branded content tag to include the word "paid"; and cleaning up its policy and enforcement guidelines. The social network began allowing verified pages to publish branded content... Continue reading at AdWeek

[ AdWeek | 2017-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #branded content #start publishing


Google Ramps Up Header Bidding Alternative as Pressure Mounts From Facebook

Fresh on the heels of Facebook's header bidding endorsement, Google is moving to add dozens of technology partners and hundreds of publishers to the open beta of its header bidding alternative, called exchange bidding dynamic allocation, or EBDA.Google is expected to start the open beta by early... Continue reading at Advertising Age

[ Advertising Age | 2017-03-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pressure mounts #direct knowledge #coming months #playing field #ad inventory


From frenemy to friend: How Google won publishers over

It's not being confused with altruism, but Google's way of working with publishers has made it more of a friend to publishers than Facebook. The post From frenemy to friend: How Google won publishers over appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-03-21 00:00:00 UTC ]
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London Book Fair 2017: Judge Pierre Leval Defends Google Books Decision, Fair Use

The author of the appeals court decision that legalized Google Books last April told attendees that the case was not close. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-03-16 00:00:00 UTC ]
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Newport Beach uses mobile technology to reach out to the hearing-impaired

Newport Beach is using mobile technology to connect deaf and hard-of-hearing people with municipal services, officials said. Officials recently placed special computer tablets at City Hall, libraries and other facilities so people who need sign-language interpretation can have an on-demand,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #newport beach #mobile technology #city hall


Book filled with blank pages tops Amazon's best seller list

A joke book "written'' by a conservative author and filled with blank pages in a dig at Democrats is the top selling book on Amazon. Continue reading at Stuff

[ Stuff | 2017-03-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book filled #seller list #conservative author


Emma Watson's Book Fairies project goes worldwide

Harry Potter star Emma Watson has been leaving books in public places for readers to find. Continue reading at BBC News

[ BBC News | 2017-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #emma watson #public places


Google faces another antitrust complaint in Europe

Another day, another antitrust action against Google: On Monday, the Open Internet Project filed a new complaint with the European Union's top competition authority, charging the search giant with abusing its dominant position in the market for smartphone software.It was in 2014 that the OIP... Continue reading at PC World

[ PC World | 2017-03-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #antitrust action #european union #search giant #dominant position #premier league


Pearson is being sued for 'over-optimistic' financial projections

A class action complaint has been filed against Pearson in the US on grounds of over-optimism for its financial projections, relating to revisions to the education company's 2017 forecast and the retraction of its ambitious £800m profit target for 2018. Continue reading at The Bookseller

[ The Bookseller | 2017-03-02 00:00:00 UTC ]
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Google Wants an ‘Open Dialogue’ Between Platforms and Publishers When It Comes to Monetization

BARCELONA, SPAIN--The head of Google's news and publishing partnerships unit says there should be more open dialogue between platforms and publishers in determining access to data and monetization of content. Speaking today at Mobile World Congress in Barcelona, Spain, Madhav Chinnappa, the... Continue reading at AdWeek

[ AdWeek | 2017-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #speaking today


Digital TV Players Eye Blockchain to Block Facebook, Google

Advertisers and publishers could get help from Bitcoin technology.The idea of using blockchain to handle digital ad transactions is starting to seep into the conversation among advertisers, digital publishers and ad tech vendors. Blockchain is the technology behind Bitcoin; it supports the... Continue reading at Advertising Age

[ Advertising Age | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #blockchain technology #digital publishers #digital currency #established players


AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek

[ AdWeek | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic platform #location-based ads #rivals facebook


Vilnius’ Annual Book Fair Is Open, Hailing Lithuanians’ International Projection of Their Culture

Lithuania's key event in literature builds on last year's turnout of close to 68,000 people and is geared to attractions for adult and younger readers. The post Vilnius’ Annual Book Fair Is Open, Hailing Lithuanians’ International Projection of Their Culture appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-02-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #culture appeared #key event #younger readers


What publishers admire about the Google-Facebook duopoly

"Facebook and Google understand the users' needs. They have all the data, they know how to read it and integrate it into products like AMP and Instant Articles." The post What publishers admire about the Google-Facebook duopoly appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2017-02-23 00:00:00 UTC ]
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Anthony Davis Soars on Times-Picayune Front Page

Pulitzer Prize-winning photographer David Grunfeld began his pursuit of photojournalism at Syracuse University, covering basketball and football for student newspaper The Daily Orange as well as other topics for the school magazine. Today, that lineage continues in crisp and clear fashion on the... Continue reading at AdWeek

[ AdWeek | 2017-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #syracuse university #school magazine #front page