Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad. If th ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]
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#internet age
The L.A. Times Book Club hosts George Takei ('They Called Us Enemy') and Michael Connelly ('The Night Fire'). Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-10 14:00:32 UTC ]
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Rupert Murdoch’s Australian mastheads and Foxtel suffer drop in revenue although global profits increase after huge loss in 2018Revenue at the Australian mastheads run by Rupert Murdoch’s News Corp fell by 6% last year, and the company’s pay TV operation, Foxtel, has also been hit by falling... Continue reading at The Guardian
[ The Guardian | 2019-08-09 01:33:05 UTC ]
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See our editors' selection of eagerly awaited children's and YA books for the coming season. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-01 04:00:00 UTC ]
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#ya books
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Being an online publisher has never been more difficult. Web browser providers have pared down on ad-targeting capabilities in recent years, adding to publishers' struggles to monetize traffic and attempts to reduce reliance on third parties. Now Google is taking user privacy a step further,... Continue reading at AdWeek
[ AdWeek | 2019-07-29 21:22:56 UTC ]
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#web browsers
#online publisher
As Pearson continues to overhaul its education operations, the company said its stake in Penguin Random House contributed £25 million to its adjusted operating profit, up from £22 million in the first half of 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-07-29 04:00:00 UTC ]
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#half earnings
#penguin random house
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Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as... Continue reading at Advertising Age
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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#living rooms
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#e-commerce site
#$3 billion
As ad-tech outfits face a tighter and tighter squeeze from industry consolidation and impending regulations surrounding data privacy, investors are starting to take notice and funnel their dollars elsewhere. This was the sentiment heard across the stage at Adweek's NexTech Conference this week,... Continue reading at AdWeek
[ AdWeek | 2019-07-26 18:48:49 UTC ]
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#industry consolidation
#time warner
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In a push to lure high-end brands to the cinema advertising circuit, National CineMedia announced today the launch of LuxeNet, a portfolio of 130 of its premium movie theaters in high-income areas of key U.S. cities. According to Nielsen data, NCM is the country’s most prominent cinema... Continue reading at Advertising Age
[ Advertising Age | 2019-07-24 14:06:00 UTC ]
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Between dealing with ad blockers, ensuring GDPR compliance and keeping up with changing ad viewability standards, digital publishing is hard work. In the pursuit of more revenue, publishers usually focus on either increasing their ad inventory or optimizing the existing ad inventory. Ad refresh... Continue reading at Advertising Age
[ Advertising Age | 2019-07-22 14:00:00 UTC ]
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I was 11 years old when I fell in love with Harry Potter for the first time. It was the summer ... Continue reading at Book Riot
[ Book Riot | 2019-07-19 10:39:01 UTC ]
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News publisher has departed from beginnings as a 'blogging-for-all' platform under Arianna Huffington. Continue reading at Media Week
[ Media Week | 2019-07-17 08:32:08 UTC ]
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If you see advertisements for a mall that look like they came straight out of the '80s on today's print edition of The New York Times, fire up Google Lens. Those neon-colored ads are most likely for Starcourt, the fictional Hawkins, Indiana mall that... Continue reading at Engadget
[ Engadget | 2019-07-11 13:00:00 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
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“Unlike some of my hard science fiction books, such as ‘Seveneves’ — where I sweated the details of orbits, rocket engines, etc. — ‘Fall’ is meant to be read as more of a fable,” he says. Continue reading at The New York Times
[ The New York Times | 2019-06-28 09:00:08 UTC ]
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#neal stephenson
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If you want to see what’s driving ad spending, just look at the gains: The biggest U.S. internet companies—including the likes of Amazon, Facebook and Uber—are powering the ad market as they double down on their own marketing. That’s the key takeaway from the 64th annual Ad Age Leading National... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 09:00:00 UTC ]
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Legendary oddball musician Frank Zappa, known for his jazz-rock fusion and bizarre sensibilities, will be the subject of a new coloring book. Los Angeles animation studio and book publisher Fantoons will release “The Frank Zappa Coloring Book” this fall, giving fans of Zappa a chance to add... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-27 22:40:00 UTC ]
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UK news publishers want to make it easier for advertisers to buy directly and keep control of their data. Continue reading at Media Week
[ Media Week | 2019-06-26 08:28:48 UTC ]
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#sell ads
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Publishers hit by surprise 5.4% fall in 2018 – but warn against proclaiming terminal declineUK book sales fell for the first time in five years in 2018, despite the success of bestsellers such as Michelle Obama’s autobiography, Becoming.The UK publishing industry was hit by a surprise fall of... Continue reading at The Guardian
[ The Guardian | 2019-06-25 23:01:37 UTC ]
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When it comes to ad spending, the FANG gang has developed some serious teeth. For the first time, all four FANG companies—Facebook, Amazon, Netflix and Google parent Alphabet—rank among the top 100 spenders in Ad Age Leading National Advertisers 2019. FANG—Wall Street lingo for these internet... Continue reading at Advertising Age
[ Advertising Age | 2019-06-25 07:00:00 UTC ]
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#google assistant
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#digital media
Two years ago, Uber filed a multimillion-dollar lawsuit against its agency partner Fetch, accusing it of running fraudulent ads. Now it looks as if the ride-hailing giant is taking the legal battle further down the supply chain. According to court documents unsealed this week, the recently IPO'd... Continue reading at AdWeek
[ AdWeek | 2019-06-19 20:45:09 UTC ]
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#ad tech
#legal battle
#supply chain
#e-book