Fall of the Banner Ad: The Monster That Swallowed the Web

Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad.   If th ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]
News tagged with: #banner ad #internet age

Other Publishing stories related to: 'Fall of the Banner Ad: The Monster That Swallowed the Web'


Facebook tests empowering publishers to deliver ads to Watch

Facebook wants to be friendlier to TV networks and digital media publishers who have shows on Watch by giving these partners the ability to sell ads through their own ad technology, according to advertising and technology executives with knowledge of the initiative.The social media giant is... Continue reading at Advertising Age

[ Advertising Age | 2019-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad technology #technology executives #select group #media companies #tv network #digital publishers


Digital ad market under fresh scrutiny amid competition concerns

UK government backs investigation into dominance of Facebook and GoogleFacebook and Google could be forced to open up their businesses and share details of how their advertising model works, after the government backed an investigation into concerns that their dominance of the online advertising... Continue reading at The Guardian

[ The Guardian | 2019-02-13 00:00:00 UTC ]
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Apple Books Bestsellers: 'Becoming' Finally Falls

Michelle Obama's memoir, 'Becoming,' has finally dropped from the top five on the Apple Books store. Delia Owens's 'Where the Crawdads Sing,' meanwhile, stayed #1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #michelle obama #delia owens #crawdads sing #stayed #1


Verso to Debut New Fiction Line in Fall 2019

Verso Books, an independent publisher of works on radical politics, is launching Verso Fiction, a new imprint focused on translated fiction that will release its first two titles in the fall of 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-02-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #verso books #independent publisher #imprint focused #translated fiction


Why Ads.txt Alone Isn’t a Silver Bullet to Cure Ad Fraud

Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at AdWeek

[ AdWeek | 2019-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #silver bullet #earlier today #premium publishers


German trade association membership falls

Membership of Germany’s Börsenverein des deutschen Buchhandels has continued its downward spiral in 2018. Continue reading at The Bookseller

[ The Bookseller | 2019-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #downward spiral


Ross’ Monster sales lead illustrator ranking

Tony Ross has yet again topped The Bookseller’s chart of the bestselling children’s illustrators, with his books earning almost twice the total of his closest rival, Axel Scheffler, in 2018. Continue reading at The Bookseller

[ The Bookseller | 2019-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tony ross #bestselling children #closest rival #axel scheffler


Gov. Gavin Newsom's Facebook ads in swing states stir 2020 speculation

Political ads featuring California Gov. Gavin Newsom are popping up on Facebook in Ohio, Florida and other swing states in the 2020 presidential election, stirring speculation about whether the Democrat is testing the waters for a potential White House run. Newsom, who was sworn into office less... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-01-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #facebook ads #swing states


Indies See 2018 Sales Jump 5% with ABA Adding 95 Stores

ABA executive director Oren Teicher said sales at independent bookstores rose 5% in 2018 over 2017, helped by the addition of 95 new stores. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-01-17 00:00:00 UTC ]
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Amazon hits back at claims it is to blame for falling author earnings

Retailer insists Authors Guild report that criticised the online giant for contributing to tumbling writers’ incomes used flawed figures, but Guild stands by findingsAmazon has called the conclusions of a recent report into US author earnings flawed, after the Authors Guild suggested that the... Continue reading at The Guardian

[ The Guardian | 2019-01-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #retail giant #median income #american literature #puts pressure #marketing fees


New, Larger Authors Guild Survey: Falling Incomes for US Writers

The new Authors Guild survey, larger than in the past and with input from other writing organizations, brings into question how authors are compensated and how the issue is assessed. The post New, Larger Authors Guild Survey: Falling Incomes for US Writers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-01-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #writers appeared #falling incomes


A Duckling Who Idolizes Donald Duck Will Melt Your Heart in This Disneyland Paris Ad

Prepare for some cuteness overload. BETC Paris has created an ad star who takes the adorable meter to 11 in a lovely new spot for Disneyland Paris. The setup is both simple and charming: a duckling stumbles across a Donald Duck comic book and becomes infatuated with the Disney icon, even... Continue reading at AdWeek

[ AdWeek | 2019-01-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #betc paris


Gilets jaunes protests hit French bookshops as sales fall

Bookshops were just one sector of the French economy to suffer from the gilets jaunes (yellow vests) protests across France on five consecutive Saturdays between 17th November and 15th December.  Continue reading at The Bookseller

[ The Bookseller | 2018-12-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sales fall #17th november #15th december


Facebook users cannot avoid location-based ads, investigation finds

No combination of settings can stop location data being used by advertisers, says reportFacebook targets users with location-based adverts even if they block the company from accessing GPS on their phones, turn off location history in the app, hide their work location on their profile and never... Continue reading at The Guardian

[ The Guardian | 2018-12-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #investigation finds


Latest CIPFA stats reveal yet more library closures and book loan falls

A familiar picture of declining spending on UK public libraries, with yet more library closures and staff cuts, and continuing drops in library visits and book loan numbers, has been revealed in the latest library statistics compiled by CIPFA. Continue reading at The Bookseller

[ The Bookseller | 2018-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #library closures #staff cuts


Ad buyers: Don’t blame us for the death of the publishing middle class

The demise of Mic has become a cautionary tale for media that relied too heavily on Facebook and tried to be everything to everyone. The post Ad buyers: Don’t blame us for the death of the publishing middle class appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-12-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad buyers #cautionary tale


Wiley Q2 Sales and Earning Fall

Revenue at John Wiley & Sons fell 1% in the second quarter ended October 31, compared to the same period a year ago. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-05 00:00:00 UTC ]
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Monster sales continue for Walliams

David Walliams and Tony Ross’ The Ice Monster (HarperCollins) has skated into a fourth week in the UK Official Top 50 number one spot, selling 76,945 copies. Continue reading at The Bookseller

[ The Bookseller | 2018-12-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #david walliams #tony ross #fourth week


Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a... Continue reading at Advertising Age

[ Advertising Age | 2018-12-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #alexa app #tribune publishing #potential buyers


Participation in Summer Reading Challenge falls 8%

The Reading Agency has reported an 8% drop in take-up of its Summer Reading Challenge, with 699,076 children across the UK taking part in 2018's Beano-themed challenge compared to more than 760,000 last year. Continue reading at The Bookseller

[ The Bookseller | 2018-11-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #8% drop