Twenty years ago last month, a team of well-meaning designers, coders and magazine publishers inadvertently unleashed on an unsuspecting world one of the most misguided and destructive technologies of the Internet age: the web banner ad. If th ... Continue reading at 'Editor & Publisher'
[ Editor & Publisher | 2014-11-06 00:00:00 UTC ]
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More books by R.L. Stine, whose "Goosebumps" and "Fear Street" series inspired the nightmares of a whole generation, are headed to the screen. Stine's picture book "The Little Shop of Monsters" and his book series"Rotten School" are set to be adapted into animated on-screen content. It's not... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-08 17:25:00 UTC ]
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Hachette parent company Lagardère has reported a 0.9% increase in total like-for-like publishing revenues for the first quarter, but revealed a 3.7% fall in the UK compared to last year's Fire and Fury-fuelled success. Continue reading at The Bookseller
[ The Bookseller | 2019-05-08 00:00:00 UTC ]
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Spanish singer-songwriter Belinda Peregrín has landed in Fairfax after dropping $4.25 million on a modern home full of custom art. That’s $50,000 short of the asking price, records show. Right next to Melrose Avenue, the box-like abode enters through a 10-foot pivoting door to an expansive... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-06 00:00:00 UTC ]
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Amélie Wen Zhao's young-adult novel "Blood Heir," which was postponed by the author earlier this year after some Twitter users accused it of being racially insensitive, will be released in the fall, Publishers Weekly reports. Zhao's debut book, the first in a planned fantasy trilogy, came under... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-02 00:00:00 UTC ]
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Julie Andrews, the legendary singer, actress and star of "Mary Poppins," "My Fair Lady" and "The Sound of Music," is writing a memoir that will detail her experiences in Hollywood, People magazine reports. "Home Work: A Memoir of My Hollywood Years," co-written with Andrews' daughter, Emma Walton... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-05-02 00:00:00 UTC ]
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ESPN The Magazine is now the latest publication to abandon print. Regular editions of the monthly will cease after the September release of “The Body Issue” and the publication will go online-only, Walt Disney Co.’s ESPN said in a statement. “Consumer habits are evolving rapidly, and this... Continue reading at Advertising Age
[ Advertising Age | 2019-04-30 00:00:00 UTC ]
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#—bloomberg news
A cohort of ad industry veterans and tech platforms are launching BritePool, an identity solution for digital advertising that aims to provide consumers with some level of control over who uses their data. Along the way, it hopes to offer agencies and brands an alternative to the so-called... Continue reading at Advertising Age
[ Advertising Age | 2019-04-25 00:00:00 UTC ]
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Illustrator Thomas Taylor puts his storytelling skills to good use in a middle-grade seaside mystery. Continue reading at The Bookseller
[ The Bookseller | 2019-04-23 00:00:00 UTC ]
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As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine
[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
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The stage adaptation of Patrick Ness’ award-winning YA novel A Monster Calls has won an Olivier award in the ‘Best Family and Entertainment’ category. Continue reading at The Bookseller
[ The Bookseller | 2019-04-09 00:00:00 UTC ]
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Nicko Goncharoff has been appointed managing director, business development for Greater China, at Web of Science Group. Continue reading at The Bookseller
[ The Bookseller | 2019-04-09 00:00:00 UTC ]
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Despite researchers’ efforts to target every race equally, they found that Facebook’s platform targeted by race anyway A new research paper published on Wednesday shows that Facebook’s ad targeting can discriminate by race and gender, even when advertisers request that their ads should be shown... Continue reading at Fast Company
[ Fast Company | 2019-04-04 00:00:00 UTC ]
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Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age
[ Advertising Age | 2019-03-26 00:00:00 UTC ]
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Hachette UK has reported "strong" sales growth in 2018, although parent company Lagardère saw profits fall 9.6%. Continue reading at The Bookseller
[ The Bookseller | 2019-03-15 00:00:00 UTC ]
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Seventy-eight percent of 103 European publishers surveyed by Digiday said their programmatic inventory prices remain unchanged since GDPR. The post Digiday Research: GDPR has not reduced programmatic ad revenues for European publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-03-13 00:00:00 UTC ]
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Jared Harper made four straight free throws over the final 31 seconds to help Auburn clinch an 84-80 victory over No. 5 Tennessee on Saturday in the regular-season finale at Auburn, Ala. The Tigers (22-9, 11-7 Southeastern Conference) collected their fourth straight win and biggest of the season... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-03-10 00:00:00 UTC ]
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#college basketball
TrustX is eliminating its 12.5 percent supply-side fee from within its platform following a three-month trial with Meredith, NBCUniversal, CBS Interactive and Magna Global, a move it hopes will have broader implications for the digital advertising ecosystem.The trade body, which represents 35... Continue reading at Advertising Age
[ Advertising Age | 2019-03-07 00:00:00 UTC ]
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Instagram is developing a new way for brands to sponsor posts created by celebrities and publishers. "Branded content ads," as Instagram calls the new offering, are part of the service's broader strategy to connect advertisers and creators in more formal partnerships.The Facebook-owned platform... Continue reading at Advertising Age
[ Advertising Age | 2019-03-06 00:00:00 UTC ]
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#branded content
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The idea of an advertising character becoming the focus of a children's book might normally feel a bit icky, but here's a worthwhile exception. The orangutan character from London agency Mother's "Rang-tan" ad--originally made for Greenpeace and later repurposed as grocer Iceland Foods'... Continue reading at AdWeek
[ AdWeek | 2019-03-05 00:00:00 UTC ]
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To avoid brand-safety issues, agencies are increasingly buying premium publisher audiences directly on YouTube. The post YouTube’s brand-safety woes give publishers a boost in selling video ads directly appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-02-25 00:00:00 UTC ]
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