Facebook miscalculated how it was measuring average watch time on its platform. Agencies claim it’s not affected how they conduct business because they trade based on performance metrics like impressions, 10-second views and completed views -- not average watch time. That said, agencies and publishers are upset, with this being the latest signal that the “walled gardens” of Facebook and Google need to be more accepting of universal third-party measurement. The post Facebook’s video metrics screw-up, explained appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-24 00:00:00 UTC ]
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TV networks have been teaming up with digital publishers, hoping to tap into their often-younger audiences as their own viewers age. Along those lines, A+E Networks is tapping PureWow to produce 12 45-second recipe videos for FYI, A+E's 2-year-old lifestyle channel. The deal lets A+E tap into... Continue reading at Digiday
[ Digiday | 2016-07-22 00:00:00 UTC ]
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Have you wondered how Facebook might offer high-speed internet access using lasers? The company's Connectivity Lab is happy to show you. It just published a research paper explaining laser beam technology can deliver up to 2Gbps to remote places.... Continue reading at Engadget
[ Engadget | 2016-07-20 00:00:00 UTC ]
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Facebook, YouTube, Twitter and a whole host of digital publishers plan to bring gavel-to-gavel live coverage of the Republican and Democratic National Conventions. This includes live streams of the speeches and onstage shenanigans from legacy outlets like ABC News and CBS News, as well as... Continue reading at Digiday
[ Digiday | 2016-07-19 00:00:00 UTC ]
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Facebook has updated its app-install ads to allow developers to select targeted audiences based on which users will most likely use an app and not just install and forget about it. The product, App Event Optimization, will allow advertisers to select from among 14 user actions that might... Continue reading at AdWeek
[ AdWeek | 2016-07-18 00:00:00 UTC ]
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Ken Clarke has revealed the cover of his autobiography, Kind of Blue, in a promotional YouTube video, during which he said he "always rather enjoyed the controversy". Continue reading at The Bookseller
[ The Bookseller | 2016-07-15 00:00:00 UTC ]
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As dozens of media companies explore deeper ties with Facebook, one publisher has remained especially wary of the social network: Rupert Murdoch's News Corp.Unlike other news outlets, News Corp.'s Wall Street Journal hasn't struck a deal to create live videos for Facebook. And while some... Continue reading at Advertising Age
[ Advertising Age | 2016-07-13 00:00:00 UTC ]
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Car Throttle, the auto community, gets 80 percent of its revenue from branded content. In all of these programs, brands are asking for live video. The live videos often focus on car reviews and events. On Snapchat, the publisher has been posting daily stories for two years, which often get up to... Continue reading at Digiday
[ Digiday | 2016-07-13 00:00:00 UTC ]
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“It really allows us to create a lot more video,” said Sean Holzman, of Bonnier, which has announced a partnership with Wibbitz. Continue reading at The New York Times
[ The New York Times | 2016-07-11 00:00:00 UTC ]
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Publishers have flooded Twitter with video clips this week as they cover police shootings of civilians in Louisiana and Minnesota, and a shooting in Dallas Thursday night that killed five police officers. To help viewers stay informed, Twitter's recently-launched Watch Mode seems to be getting... Continue reading at AdWeek
[ AdWeek | 2016-07-08 00:00:00 UTC ]
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Time Out is building out its social content distribution strategy, pinpointing Tumblr video, Facebook Live and Snapchat as priorities for growth. The publisher's internal mantra of "Discover, Look, Share," which it applies to all its online content, translates well to tools like Facebook's... Continue reading at Digiday
[ Digiday | 2016-07-08 00:00:00 UTC ]
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Food-themed social videos have been all the rage, but everything has a saturation point. So publishers including BuzzFeed, Thrillist Media Group and NowThis are glomming on to booze-related content. Seems cocktail stirring, like the hands-in-bowls genre, is well suited to the 30-second,... Continue reading at Digiday
[ Digiday | 2016-07-08 00:00:00 UTC ]
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A man died Wednesday night after being shot by police in Falcon Heights, the aftermath of which was recorded in a video widely shared on Facebook in which the man’s girlfriend says the “police shot him for no apparent reason, no reason at all.” Friends at the scene identified the man as Philando... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-07-07 00:00:00 UTC ]
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The Lad Bible has been experimenting with Facebook Live for the past two months across its portfolio and is ramping up output to four a week, plus putting in place a dedicated Facebook Live team. The videos are getting views in the millions, outreaching many publishers that weren’t born on... Continue reading at Digiday
[ Digiday | 2016-07-07 00:00:00 UTC ]
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NPR is producing several live Facebook videos per day. It has a team of 12 overseeing the effort, with some working full-time on Facebook Live. Since going “all out” in May, the publisher has confirmed a few key things: have a real reason to go live; there is an appetite for news and explainer... Continue reading at Digiday
[ Digiday | 2016-07-07 00:00:00 UTC ]
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Thanks to the recent popularity of BuzzFeed's Tasty and other food-focused publishers, recipe videos have taken over Facebook news feeds. But that doesn't mean the meals advertised are actually easy enough to make. So, Wendy's and agency VML created a minute-long spot targeting Facebook users... Continue reading at AdWeek
[ AdWeek | 2016-07-07 00:00:00 UTC ]
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The social network is a fact of life for any company that creates content. And the new reality will require lots of adjustment.The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites.Read Full Story Continue reading at Fast Company
[ Fast Company | 2016-07-01 00:00:00 UTC ]
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At Gawker Media, co-founder Nick Denton has made commenting a particular obsession, even building an in-house online commenting system, Kinja. The quality of that discussion doesn’t always carry over to Facebook, though. So Gawker built a tool to pull in comment threads to run at the end of its... Continue reading at Digiday
[ Digiday | 2016-07-01 00:00:00 UTC ]
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For Business Insider, Facebook Live means more live news and events coverage. The publisher is now doing six live streams per day across its Business Insider, Business Insider UK, Tech Insider and Insider pages. The content, which is overseen by a four-person team, focuses on covering big news... Continue reading at Digiday
[ Digiday | 2016-07-01 00:00:00 UTC ]
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The modified algorithm will place higher value on posts by friends, family, and colleagues — at the expense of media brands. The post Facebook’s Latest News Feed Change Sounds Like Bad News for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-06-30 00:00:00 UTC ]
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Facebook will make changes to its news feed rankings, highlighting posts from friends and family over those from publishers and brand pages that users have "liked". Continue reading at Stuff
[ Stuff | 2016-06-30 00:00:00 UTC ]
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