Facebook miscalculated how it was measuring average watch time on its platform. Agencies claim it’s not affected how they conduct business because they trade based on performance metrics like impressions, 10-second views and completed views -- not average watch time. That said, agencies and publishers are upset, with this being the latest signal that the “walled gardens” of Facebook and Google need to be more accepting of universal third-party measurement. The post Facebook’s video metrics screw-up, explained appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-09-24 00:00:00 UTC ]
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Amazon has launched a new self-service video uploading platform called Amazon Video Direct. Continue reading at The Bookseller
[ The Bookseller | 2016-05-11 00:00:00 UTC ]
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Overall, a good day for the legacy publisher. The post Time Inc. Reveals Branded OTT Video Channels, VR Programming at NewFronts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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The social network is becoming a news and content network, thanks to your content. The post Facebook as a Publishing Platform Isn’t Good For Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-06 00:00:00 UTC ]
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The legacy publisher is all-in on reaching millennials through video and social media. The post Video Programming, Channing Tatum Star at Hearst’s First-Ever NewFronts appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-05-05 00:00:00 UTC ]
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Justin Smith says social network makes far more money from ads in its news feed than news organisations do from linked trafficNewspapers, magazines and other publishers are “feeding on the scraps” of Facebook’s multibillion-dollar ad business despite playing a central role in keeping the social... Continue reading at The Guardian
[ The Guardian | 2016-04-29 00:00:00 UTC ]
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Facebook has published its latest Global Government Requests Report covering the second half of 2015. The transparency report reveals that there has been as 13 percent increase in the number of government requests for data, but it also shows that Facebook is still not able to be as transparent... Continue reading at Betanews
[ Betanews | 2016-04-29 00:00:00 UTC ]
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See the first glimpse of the Sherlock star as the Marvel superhero and Sophie Turner do witty Jon Snow and Justin Bieber impressionsBenedict Cumberbatch has been filming in New York, Oxford, London and Nepal for his latest film release, Doctor Strange. For those unfamiliar with the Marvel... Continue reading at The Guardian
[ The Guardian | 2016-04-15 00:00:00 UTC ]
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Facebook is trying to sweeten the deal for Instant Articles publishers. At its F8 developers conference today. the social network showed off expected new video ads, which can go right into Instant Articles. It also discussed its new branded content policies, which allow publishers to create... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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Expanded Digital Content Ratings aim to give publishers a more complete picture of their digital audiences. The post Nielsen to Measure Performance of Facebook Instant Articles appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-13 00:00:00 UTC ]
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Yesterday, Facebook unveiled a major update to its Messenger app, that allows developers to create chatbots for brands through its chatbot API. Facebook CEO Mark Zuckerberg's announcement has major implications for messaging platforms like Kik and Skype. Now, with 900 million people around the... Continue reading at AdWeek
[ AdWeek | 2016-04-13 00:00:00 UTC ]
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Publishers are getting chatty with Facebook Messenger. Facebook opened its anticipated Messenger platform today that lets publishers, retailers, brands and anyone build bots to interact with the 900 million users on the app. Publishers like CNN and Business Insider were ready with bot launches... Continue reading at Digiday
[ Digiday | 2016-04-13 00:00:00 UTC ]
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Of the many talking points Tuesday at Facebook's F8 conference, two stood out because of their potential ramifications: the full rollout of Instant Articles and Facebook Live opening up to developers. We did a quick poll of tech players to gain insight into whether media companies should fear... Continue reading at AdWeek
[ AdWeek | 2016-04-13 00:00:00 UTC ]
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Enter The 2016 Innovation By Design Awards now through May 5! At F8, Facebook's massive annual developer conference, the big news is bots—specifically bots on Messenger, Facebook's messaging app. Messenger now boasts 900 million users per month, which presents a tantalizing user base for... Continue reading at Fast Company
[ Fast Company | 2016-04-12 00:00:00 UTC ]
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Many digital publishers are pushing into video, spurred on by growth-hungry VCs and content-starved platforms. But while video is lucrative, there are no guarantees that scale on Facebook will translate to meaningful revenue. Meanwhile, on TV these companies face the problem of competing with... Continue reading at Digiday
[ Digiday | 2016-04-11 00:00:00 UTC ]
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Ads have been a staple in your Facebook News Feed for quite sometime. Today, the social network announced changes to its branded content policy that will make it more obvious when a celebrity or other publisher posts about third-party goods and servi... Continue reading at Engadget
[ Engadget | 2016-04-08 00:00:00 UTC ]
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Facebook has long prohibited publishers, celebrities and influencers from taking advantage of its vast platform to post branded content on their pages, unless it was part of a paid ad campaign on Facebook. As the rules said:"Advertising on Pages: Third-party advertisements on Pages are... Continue reading at Advertising Age
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
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Facebook has officially updated its policy and now allows publishers to post ads in the form of branded content to their pages. Media outlets had been hoping to help driving more money from all their efforts on the social network. The new rules allow verified pages, from publishers like NowThis... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
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Branded content and product placement are now A-OK with Facebook if marketers with verified pages on the platform follow the rules. The social media giant today began offering tags that companies can use to mark their videos and other content as branded content, though they are not allowed to... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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Some social-centric publishers saw double-digit drops in their Facebook referral traffic last month, with some suspecting that this is the flip side of Facebook's pushing Instant Articles (and video) into people’s news feeds. Those initiatives are designed to keep people in Facebook's app, but... Continue reading at Digiday
[ Digiday | 2016-04-08 00:00:00 UTC ]
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Verified publishers now have the platform's blessing to distribute sponsored content—provided they do so within the guidelines. The post Facebook Opens Up Branded Content to Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-08 00:00:00 UTC ]
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