Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at 'Media Week'
[ Media Week | 2011-10-25 00:00:00 UTC ]
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Header bidding as become a hot topic in publishing as a means of driving better programmatic ad yields, and even Facebook wants in on the action. But in our latest Confession, an ad tech veteran tells us how the race to adopt header bidding is a classic example of why ad tech tax isn't being... Continue reading at Digiday
[ Digiday | 2016-09-08 00:00:00 UTC ]
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Literary agent Sam Copeland has been made a director at Rogers, Coleridge and White, effective immediately. Continue reading at The Bookseller
[ The Bookseller | 2016-09-03 00:00:00 UTC ]
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Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
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West Hollywood firm Engage:BDR Inc. uses its technology to place ads in front of half a billion people each month. But none of those ads appear on websites it owns. Though that's common for ad technology companies, Engage Chief Executive Ted Dhanik no longer sees that as a viable strategy. On... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-30 00:00:00 UTC ]
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#billion people
#viable strategy
Jason Kint, head of publisher group Digital Content Next, believes the ad blocking crisis is a terrible opportunity to waste. This is a chance for publishers, leaning on their direct relationship with their audience, to take back power from the array of tech intermediaries and platforms that... Continue reading at Digiday
[ Digiday | 2016-08-23 00:00:00 UTC ]
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Hodder & Stoughton is publishing a book on the "inside story" of the EU referendum authored by Craig Oliver, David Cameron’s communications director, this autumn. Continue reading at The Bookseller
[ The Bookseller | 2016-07-26 00:00:00 UTC ]
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Sandeep Mahal has been appointed the first director of UNESCO Nottingham City of Literature. Continue reading at The Bookseller
[ The Bookseller | 2016-07-16 00:00:00 UTC ]
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#sandeep mahal
Advertising on the websites of premium publishers, such as The New York Times and Hearst properties, is three times as effective as it is on those of nonpremium publishers at boosting brand favorability and making users more likely to recommend products or services, according to a study by... Continue reading at AdWeek
[ AdWeek | 2016-07-15 00:00:00 UTC ]
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#halo effect
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The Folio Prize Foundation has appointed former Fourth Estate associate publisher Minna Fry as its director of development. Continue reading at The Bookseller
[ The Bookseller | 2016-07-07 00:00:00 UTC ]
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Axel Springer and ad blocking company Eyeo have clashed in several court battles. Most recently, the German publisher was handed a slight victory; the ad block company cannot accept a fee from the publisher to be on its acceptable ads initiative. This is encouraging for U.K. publishers; however,... Continue reading at Digiday
[ Digiday | 2016-06-29 00:00:00 UTC ]
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#uk publishers
#german publisher
#axel springer
Roma Backhouse has been appointed as the new director of Free Word, an international organisation dedicated to literature, literacy and free expression, to succeed current director Rose Fenton in September. Continue reading at The Bookseller
[ The Bookseller | 2016-06-24 00:00:00 UTC ]
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Retailer WH Smith has appointed Gavin McKechnie as the international operations director of its travel division. Continue reading at The Bookseller
[ The Bookseller | 2016-06-24 00:00:00 UTC ]
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#travel division
HarperCollins Publishers has appointed Patricia Hespanha to the role of executive director of HarperCollins Brasil. Continue reading at The Bookseller
[ The Bookseller | 2016-06-23 00:00:00 UTC ]
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#harpercollins publishers
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Sarah Benton, currently marketing director for HarperFiction, is joining Orion Publishing Group as group marketing director in September. Continue reading at The Bookseller
[ The Bookseller | 2016-06-22 00:00:00 UTC ]
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#sarah benton
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Robert Hamma, Ave Maria's editorial director since 1996 who is retiring in July, reflects on his career in Catholic publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-06-22 00:00:00 UTC ]
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#catholic publishing
For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
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#weekly basis
#financial services
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In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek
[ AdWeek | 2016-05-16 00:00:00 UTC ]
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Harriet Bourton, editorial director at Transworld, is joining Orion Fiction as publishing director. Continue reading at The Bookseller
[ The Bookseller | 2016-04-08 00:00:00 UTC ]
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So, digital advertising networks are back in the news, to borrow a common joke template used by late-night comedians.In March, Distractify, one of hundreds of publishers who belong to the Vice Digital Network, was singled out in a Variety story for contributing to a drop in traffic for Vice... Continue reading at Advertising Age
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
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#vice media
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#selling ads
#industry observers
If the Federal Trade Commission decided to audit publishers' native ads today, around 70 percent of websites wouldn't be compliant with the FTC's latest guidelines, according to a new report from MediaRadar. After reviewing thousands of native ads, MediaRadar found only one-third of publishers... Continue reading at AdWeek
[ AdWeek | 2016-04-08 00:00:00 UTC ]
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#audience network
#growing rapidly
#real estate