Darren Singh, advertising director for Hearst's Esquire magazine, has been appointed publisher of ShortList. Continue reading at 'Media Week'
[ Media Week | 2011-10-25 00:00:00 UTC ]
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#advertising director
#appointed publisher
Michael Joseph has appointed Joel Richardson, formerly publishing director of digital-first imprint Twenty7, Bonnier Zaffre, to the new role of crime and thriller publisher. Continue reading at The Bookseller
[ The Bookseller | 2017-03-25 00:00:00 UTC ]
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#michael joseph
#bonnier zaffre
Publishers that include advertising within their Facebook Instant Articles will soon have more flexibility when it comes to placement. Product manager Harshit Agarwal announced in a Facebook Media blog post that starting next week, ads can be placed up to every 250 words within Instant Articles.... Continue reading at AdWeek
[ AdWeek | 2017-03-10 00:00:00 UTC ]
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#include advertising
Publishers' own websites could be mightier than the almighty news feed when it comes to impact for advertisers, according to new neuroscience research comparing social platforms and premium sites. Neuro-Insight, a neuro-marketing company, examined content from four major publishers--Cond? Nast,... Continue reading at AdWeek
[ AdWeek | 2017-02-22 00:00:00 UTC ]
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#test subjects
An association of well-known publishers has responded to the recent call by Procter & Gamble to clean up digital advertising or lose access to P&G's massive budgets, arguing that advertising with high-quality websites is one way out of the digital mess.P&G Chief Brand Officer Marc... Continue reading at Advertising Age
[ Advertising Age | 2017-02-17 00:00:00 UTC ]
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#industry standards
A Q&A with NAD assistant director Laura Brett on what publishers should keep in mind when running with the ascendant ad format. The post How Publishers Can Stay Compliant as Regulators Zero-In on Native Ads appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-01-17 00:00:00 UTC ]
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#native ads
A roundup of some of our best stories this week: We spoke with publishers about reports that Facebook will start showing ads in the middle of videos. And we spoke with publishers who insist their reporters get an earlier start to their days. Publishers have also found a way to frack more traffic... Continue reading at Digiday
[ Digiday | 2017-01-14 00:00:00 UTC ]
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#publishers weigh
#moment --
#media equation
#holding companies
#clients alike
#downward spiral
Publishers are hopeful about the chance to finally turn their Facebook videos into a revenue stream, but creative challenges await them. Ads could bring a welcome source of revenue, but videos will have to be edited with breaks in mind. And most online video that's out there now isn't good... Continue reading at Digiday
[ Digiday | 2017-01-13 00:00:00 UTC ]
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#revenue stream
#online video
#people watching
#cat video
Christopher Bone, formerly senior communications manager at FMcM Associates, has been appointed to the new role of publicity director for Hay Festival. Continue reading at The Bookseller
[ The Bookseller | 2017-01-11 00:00:00 UTC ]
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#hay festival
Medium, the online publishing company started by Twitter co-founder Ev Williams, is changing its business model and cutting a third of its staff.The company, which has raised $132 million in venture capital from investors including Greylock Partners and Andreessen Horowitz, relied on the same... Continue reading at Advertising Age
[ Advertising Age | 2017-01-05 00:00:00 UTC ]
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#venture capital
#andreessen horowitz
#media companies
#make money
Sunny Singh, author and chair of judges for the Jhalak Prize, has called the efforts of British publishers "pathetic" due to the "shockingly low" submissions to the prize created to celebrate British BAME writers. Continue reading at The Bookseller
[ The Bookseller | 2016-11-22 00:00:00 UTC ]
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#british publishers
#sunny singh
#jhalak prize
#shockingly low
#prize created
Walker Books is publishing a Christmas title based on this year’s festive advert from Sainsbury’s. Continue reading at The Bookseller
[ The Bookseller | 2016-11-15 00:00:00 UTC ]
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#walker books
If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at AdWeek
[ AdWeek | 2016-11-15 00:00:00 UTC ]
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#mobile web
#mobile apps
#waiting list
#longest line
Orion Publishing Group has appointed Emad Akhtar, senior commissioning editor at Michael Joseph, as publishing director for Orion Fiction. Continue reading at The Bookseller
[ The Bookseller | 2016-11-08 00:00:00 UTC ]
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#michael joseph
#orion fiction
When news hit in May that a woman was sent home for wearing flat shoes, Shortlist Media scored a point for equality and filmed blokes going to work in heels. The result was a 23 million views across social media. The publisher's free magazines, Stylist and Shortlist, have a circulation of... Continue reading at Digiday
[ Digiday | 2016-11-03 00:00:00 UTC ]
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#social video
#video appeared
All hope is not lost in the war on ad blocking. Publishers in Europe report making cautious headway, with a variety of measures taken by publishers, combined with still-low mobile ad blocking rates, slowing the overall growth in ad blocking users. The open question is whether ad blocking will... Continue reading at Digiday
[ Digiday | 2016-10-28 00:00:00 UTC ]
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#european publishers
#ad blocking
#open question
#bad news
Natasha Bardon, deputy publishing director at HarperVoyager, has been promoted to publishing director with immediate effect. Continue reading at The Bookseller
[ The Bookseller | 2016-10-07 00:00:00 UTC ]
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As more money flows to advertising startups chasing virtual reality and brands start creating custom content, publishers want in on the VR craze, too. John Solomon, chief creative officer at Circa/Sinclair Broadcasting—the former exec from The Washington Times hired in December to revive the... Continue reading at AdWeek
[ AdWeek | 2016-09-28 00:00:00 UTC ]
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#moving forward
#long-term strategy
French publishers are making a stand against ad blocking, again. After successful trials in March, 80 percent of the country’s top publishers are serving messages to ad-blocking users. Publishers are taking a tougher stance this time, with the likes of Le Monde blocking content to those who have... Continue reading at Digiday
[ Digiday | 2016-09-26 00:00:00 UTC ]
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#news publishers
#ad blocking
#tougher stance
#easy task
Clare Hey, editorial director at Simon & Schuster UK, is joining Orion Fiction as publishing director. Continue reading at The Bookseller
[ The Bookseller | 2016-09-20 00:00:00 UTC ]
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#clare hey
German publishing giant Gruner + Jahr has been experimenting with a range of different methods to reduce ad blocking levels over the last year. The latest to receive attention is its core news title Stern. For this it's gone for a mixed approach of humor and strategically placed ad blocker... Continue reading at Digiday
[ Digiday | 2016-09-19 00:00:00 UTC ]
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#major part