ESPN boss says it’s ‘all hands on deck’ to find younger audience

ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2 million subscribers who pay $5 a month. But its ambitions are much greater, part of a broader streaming push at Disney that includes a new family-oriented platform and the Hulu TV service. To bolster ESPN+, the company has signed new sports rights deals with college conferences, boxing promoters and the UFC mixed martial arts league, Pitaro said. The idea is to draw an audience that doesn’t watch much traditional TV. “When you’re on traditional television, everyone is seeing the same thing,” Pitaro said in an interview Thursday on Bloomberg Television. “The promise of the internet is the right content to the right user at the right time—you and I can get different things. My 15-year-old son and I can experience different things within the ESPN app or on ESPN+.” There was a time when Disney stock rose and fell on the results of its traditional ESPN network, long the company’s single most profitable channel. But with Disney’s new focus on streaming services, the pressure is off Pitaro somewhat. Network Challenges The ESPN network has continued to lose subscribers, though its operating income grew last quarter. “I wouldn’t characterize it as a turnaround,” Pitaro said. “I would... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-23 22:01:09 UTC ]
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Media Execs Talk New Revenue Streams and Building on Loyal Audiences at the Folio: Show

Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media. Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
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In “Find Me,” André Aciman’s “Call Me by Your Name” sequel, returning home is bittersweet

The novel assumes a different structure to probe the difficulties of going back. Continue reading at The Washington Post

[ The Washington Post | 2019-10-29 16:00:00 UTC ]
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‘The industry will always find a way’: Candid thoughts of European publishers on the state of media

During the Digiday Publishing Summit Europe in Budapest this week, 250 publishers and industry execs shared the struggles they face navigating the current environment. The post ‘The industry will always find a way’: Candid thoughts of European publishers on the state of media appeared first on... Continue reading at Digiday

[ Digiday | 2019-10-22 04:01:43 UTC ]
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Charles Schwab takes sharper aim at Robinhood as it pursues younger clients

Chuck Schwab said his company will soon introduce fractional-stock trading and other services designed to appeal to younger clients. The founder and chairman of Charles Schwab (NYSE: SCHW) told The Wall Street Journal on Thursday that introducing the new services is the next step after dropping... Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-10-18 18:05:16 UTC ]
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Secret Life of Bees author Monk Kidd finds her perfect Tinder match

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[ The Bookseller | 2019-10-16 18:58:25 UTC ]
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Two Midwest Indies Find New Owners

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[ Publishers Weekly | 2019-10-16 04:00:00 UTC ]
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Disguised as a boy, the heroine of ‘Curious Toys’ finds freedom — and answers

Elizabeth Hand’s novel is both a mystery and a fascinating exploration of gender. Continue reading at The Washington Post

[ The Washington Post | 2019-10-15 13:00:00 UTC ]
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From TMZ to ESPN, content deals stream in for Quibi's 'Daily Essentials'

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[ Advertising Age | 2019-10-11 22:09:18 UTC ]
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Dav Pilkey credits his ADHD for his massive success. Now he wants kids to find their own ‘superpower’

The “Captain Underpants” author has launched a “Do Good” book tour for his latest “Dog Man” release. Continue reading at The Washington Post

[ The Washington Post | 2019-10-11 19:01:19 UTC ]
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Why Audience Ownership Helps You Control Your Margins

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[ Publishing Executive | 2019-10-08 14:32:35 UTC ]
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Kindle Kids Edition -- Amazon launches ebook reader for younger bookworms

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[ Betanews | 2019-10-07 15:55:49 UTC ]
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Where to Find Free Short Stories Online

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[ Book Riot | 2019-10-07 10:37:57 UTC ]
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TikTok users are surprised to find themselves in ads for the app

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[ Advertising Age | 2019-10-07 09:00:00 UTC ]
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Linnea Hartsuyker on Finding Her Characters in Old Norse Folklore

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[ Literrary Hub | 2019-10-04 08:47:45 UTC ]
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Premiere Week ratings tank as younger viewers turn their backs on a new TV season

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[ Advertising Age | 2019-10-02 20:09:24 UTC ]
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Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

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[ Advertising Age | 2019-10-02 19:52:00 UTC ]
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Vice Media to acquire Refinery29 in drive for female audiences

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[ Advertising Age | 2019-10-02 19:51:02 UTC ]
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[ Publishers Weekly | 2019-09-27 04:00:00 UTC ]
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Esports makes a deal with Nielsen to measure its audience

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[ Advertising Age | 2019-09-26 18:44:54 UTC ]
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