ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2 million subscribers who pay $5 a month. But its ambitions are much greater, part of a broader streaming push at Disney that includes a new family-oriented platform and the Hulu TV service. To bolster ESPN+, the company has signed new sports rights deals with college conferences, boxing promoters and the UFC mixed martial arts league, Pitaro said. The idea is to draw an audience that doesn’t watch much traditional TV. “When you’re on traditional television, everyone is seeing the same thing,” Pitaro said in an interview Thursday on Bloomberg Television. “The promise of the internet is the right content to the right user at the right time—you and I can get different things. My 15-year-old son and I can experience different things within the ESPN app or on ESPN+.” There was a time when Disney stock rose and fell on the results of its traditional ESPN network, long the company’s single most profitable channel. But with Disney’s new focus on streaming services, the pressure is off Pitaro somewhat. Network Challenges The ESPN network has continued to lose subscribers, though its operating income grew last quarter. “I wouldn’t characterize it as a turnaround,” Pitaro said. “I would... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-23 22:01:09 UTC ]
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Although picture has improved since 2017, research shows that last year only 4% of books for the youngest readers featured a minority ethnic heroIn most children’s books, according to one London primary school pupil, “people are peach”. Another feels there are “no black people” in the stories... Continue reading at The Guardian
[ The Guardian | 2019-09-19 11:15:59 UTC ]
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The Centre for Literacy in Primary Education (CLPE) has revealed that there has been a slight increase in children's books featuring a BAME (Black, Asian and Minority Ethnic) character – from 4% in 2017 to 7% last year – with a rise in BAME central protagonists, from 1% to 4% in its second... Continue reading at The Bookseller
[ The Bookseller | 2019-09-18 14:42:56 UTC ]
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Chevalier’s new novel, ‘A Single Thread,’ tells the tale of a woman who embroiders cushions for a grand British cathedral. Continue reading at The Washington Post
[ The Washington Post | 2019-09-17 16:00:00 UTC ]
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Overwatch League is working with Nielsen to make its viewership metrics compatible with traditional sports, helping sponsors and investors to feel more confident in the data from the property. Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2019-09-09 22:15:00 UTC ]
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Etgar Keret’s “Fly Already” consists of miniature vignettes that deliver maximum emotions. Continue reading at The Washington Post
[ The Washington Post | 2019-09-06 22:14:34 UTC ]
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For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age
[ Advertising Age | 2019-09-03 22:13:52 UTC ]
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The digital publishing and self-publishing platform, which was founded in Korea, has expanded in the U.S., and is preparing to launch a series of nine online graphic adaptations of young adult prose novels published by a variety of big houses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
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Researchers have used machine-learning (a reading robot!) to read 3.5 million books published between 1900 and 2008, and tally all the adjectives used to describe men and women. Not surprisingly, women in books are beautiful and men are true-hearted! Yup, when positively described, women (or... Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-28 13:30:07 UTC ]
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Blind magician Chad Allen has entertained audiences for 20 years at Hollywood's Magic Castle. His latest trick: an audio comic book whose heroine does battle in Trump's America. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-26 14:00:59 UTC ]
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An author and publisher explains why writers shouldn’t let industry validation determine the value of their work. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-23 04:00:00 UTC ]
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We spoke with a number of booksellers about how the Find Waldo Local campaign is continuing to grow and evolve. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-08-22 04:00:00 UTC ]
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Awesome Media & Entertainment and Two Rivers Media, have teamed up to adapt Susan Hill’s The Small Hand: A Ghost Story (Profile), about an antique book dealer, for Channel 5 in the first adaptation of a book by the author for seven years. Continue reading at The Bookseller
[ The Bookseller | 2019-08-21 14:39:05 UTC ]
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I own a 19-year-old copy of Vladimir Nabokov’s Invitation to a Beheading. I place its age from the barcode on its back, which states the name of the bookstore where I bought it: Borders.The one that used to sit on the ground floor of the World Trade Center, the one I’d been to multiple times […] Continue reading at Literrary Hub
[ Literrary Hub | 2019-08-19 08:50:43 UTC ]
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Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age
[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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Debut author Sarah J. Sover talks about finding the perfect home for her comedic fantasy novel Double-Crossing the Bridge with the indie publisher The Parliament House. The post Breaking In: Fantasy author Sarah J. Sover on Finding Home at a Small Press by Cassandra Lipp appeared first on... Continue reading at Writer's Digest
[ Writer's Digest | 2019-08-15 14:00:43 UTC ]
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AJ Dungo approaches his graphic novel "In Waves" as a history of surfing and a record of a girlfriend's cancer death. Surfing, for Dungo, is connection and solace. Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-08-10 01:55:56 UTC ]
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“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
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Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2019-08-05 04:01:49 UTC ]
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I was having coffee with a young writer who was starting out in the TV business and wanted advice. I could tell she was new by her hopefulness, good skin, and full head of hair. She asked me about my writing process. I told her I don’t have a “process.” I more. . .spend most […] Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-30 08:47:17 UTC ]
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Scrolling book-reveals for Lit Hub’s Climate Change Library I sighed, “Here we go again.” On the first day, “Part One: The Classics” listed 48 books written by mostly white authors. The four exceptions, Robert D. Bullard, a Black American and Winona LaDuke, an Indigenous North American, along... Continue reading at Literrary Hub
[ Literrary Hub | 2019-07-26 08:50:12 UTC ]
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