ESPN boss says it’s ‘all hands on deck’ to find younger audience

ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2 million subscribers who pay $5 a month. But its ambitions are much greater, part of a broader streaming push at Disney that includes a new family-oriented platform and the Hulu TV service. To bolster ESPN+, the company has signed new sports rights deals with college conferences, boxing promoters and the UFC mixed martial arts league, Pitaro said. The idea is to draw an audience that doesn’t watch much traditional TV. “When you’re on traditional television, everyone is seeing the same thing,” Pitaro said in an interview Thursday on Bloomberg Television. “The promise of the internet is the right content to the right user at the right time—you and I can get different things. My 15-year-old son and I can experience different things within the ESPN app or on ESPN+.” There was a time when Disney stock rose and fell on the results of its traditional ESPN network, long the company’s single most profitable channel. But with Disney’s new focus on streaming services, the pressure is off Pitaro somewhat. Network Challenges The ESPN network has continued to lose subscribers, though its operating income grew last quarter. “I wouldn’t characterize it as a turnaround,” Pitaro said. “I would... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-23 22:01:09 UTC ]
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Carl Landau’s Niche Media Sold to Audience Platform Provider Second Street

Carl Landau has officially sold Niche Media—the conferences and professional services network he founded over a decade ago to serve B2B, city/regional and special interest magazine publishers—to Second Street Media Solutions, a St. Louis-based provider of audience engagement software to... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-15 00:00:00 UTC ]
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BookExpo 2019: Where Publishers and Librarians Find Their Happy Place

The march of technology has brought a slew of changes to libraries and publishers, and of course even to BookExpo, which continues to experiment with different formats to serve its various constituencies across the book world. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-10 00:00:00 UTC ]
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Dodgers sign Travis d’Arnaud to make up for right-handed bat imbalance

Travis d’Arnaud, the Dodgers’ newest catcher, walked into in the visitors’ clubhouse at Petco Park five minutes before 11 a.m. Sunday. He was fitted for a cap and a batting helmet. He introduced himself to unfamiliar people and greeted a few familiar ones. Austin Barnes, the Dodgers’ starting... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-05-06 00:00:00 UTC ]
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Magazines Find Breakthrough Efficiencies in the Pitching Process

Sponsored by Submittable By and large, magazines have adapted to the digital world. They’ve stabilized their workforce and continue to combat falling subscription rates. Yet, there are two areas where publishers are still adjusting to a new normal. First, the amount of content that writers,... Continue reading at Folio Magazine

[ Folio Magazine | 2019-05-01 00:00:00 UTC ]
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ESPN The Magazine to abandon print, go web-only

ESPN The Magazine is now the latest publication to abandon print. Regular editions of the monthly will cease after the September release of “The Body Issue” and the publication will go online-only, Walt Disney Co.’s ESPN said in a statement. “Consumer habits are evolving rapidly, and this... Continue reading at Advertising Age

[ Advertising Age | 2019-04-30 00:00:00 UTC ]
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ESPN The Magazine Will Shutter Its Print Edition After 21 Years

While the future of America's biggest sports magazine remains an open question, its second-biggest will soon call it quits on print entirely. ESPN The Magazine will shutter its monthly print edition after September's annual Body Issue, its parent company announced Tuesday morning, ending a... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-30 00:00:00 UTC ]
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ESPN The Magazine Will Shutter After the Release of the September 2019 Body Issue

It's four months into the year, and the industry is losing another print publication. This time around it's ESPN The Magazine. "Our journalists will continue to create the same exceptional content. Consumer habits are evolving rapidly, and this requires ESPN to evolve as well," ESPN said in a... Continue reading at AdWeek

[ AdWeek | 2019-04-30 00:00:00 UTC ]
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Blink signs Big Issue's 'Letter to My Younger Self' collection

Bonnier imprint Blink will publish a collection of pieces from the Big Issue’s ‘Letter to My Younger Self’ feature in October, featuring the likes of Margaret Atwood and Arianna Huffington, with all royalties going towards the magazine’s charitable work. Continue reading at The Bookseller

[ The Bookseller | 2019-04-11 00:00:00 UTC ]
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‘A builder and fixer’: New Gizmodo boss Jim Spanfeller is an old school digital media vet

The veteran media executive helped validate digital media in the eyes of marketers and publishers. His new job will ask him to do something very different. The post ‘A builder and fixer’: New Gizmodo boss Jim Spanfeller is an old school digital media vet appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-04-10 00:00:00 UTC ]
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Snapchat to introduce 'audience network' at partner summit

Snapchat will roll out an audience network at its partner summit today, according to the early look at the lineup of topics on the agenda. An audience network could be Snap bringing its brand of vertical ads off its app into partners' properties, similar to Facebook Audience Network. Snapchat... Continue reading at Advertising Age

[ Advertising Age | 2019-04-04 00:00:00 UTC ]
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Conduit women in publishing event sells out—organisers forced to find bigger venue

The newly launched collective for women in publishing, Conduit, has found an expanded venue for its inaugural meeting next month after an overwhelming response saw all spaces snapped up within an hour. Continue reading at The Bookseller

[ The Bookseller | 2019-03-23 00:00:00 UTC ]
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Finding Religion in Unexpected Places...and Books

Among the array of choices for the spiritually adventurous readers are some innovative paths that may or may not involve UFOs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-22 00:00:00 UTC ]
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The pivot from traffic to audience: How early adopters lead change

Across every industry, data is changing the way we work — and the publishing industry is no exception. Audience data, such as user engagement and visit value, has invaded online publishing and is forcing publishers away from old tactics towards adopting new revenue-growing strategies. Sponsored... Continue reading at Digiday

[ Digiday | 2019-03-21 00:00:00 UTC ]
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Male writers favoured in broadsheet reviews, research finds

In a new research project, new books by men were found to receive 12% more broadsheet review coverage than those of their female counterparts. Continue reading at The Bookseller

[ The Bookseller | 2019-03-19 00:00:00 UTC ]
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These moms couldn’t find bilingual books. So they started a publishing company

Patty Rodriguez and Ariana Stein started Lil’ Libros in 2014 because they had trouble finding children’s books in both English and Spanish. The Huntington Park company now has 14 titles, all written by the co-founders, and brought in $1 million in sales last year, a feat the pair never thought... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-03-17 00:00:00 UTC ]
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A&U wins consent exploration Below Deck

Allen & Unwin publisher Kelly Fagan has acquired Australasian rights to 25-year-old Sophie Hardcastle’s Below Deck for a six-figure sum, after a “competitive” auction. Continue reading at The Bookseller

[ The Bookseller | 2019-03-13 00:00:00 UTC ]
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Indie Authors Find Firm Footing in Christian Market

Self publishing in the Christian market is a viable option for authors seeking control and profits, and the books are gaining ground with readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-03-13 00:00:00 UTC ]
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Canongate to publish facsimile edition of hand-drawn Joni Mitchell book

Canongate has snapped up the rights to a rare book of poetry, lyrics and watercolours by singer Joni Mitchell.  Continue reading at The Bookseller

[ The Bookseller | 2019-03-12 00:00:00 UTC ]
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Blackwell's survey finds print textbooks in favour

Eighty-two percent of lecturers see the physical textbook as an important resource for undergraduate students, while students show a strong preference for print textbooks over the digital versions, according to the latest student and lecturer survey conducted by Blackwell’s. Continue reading at The Bookseller

[ The Bookseller | 2019-03-09 00:00:00 UTC ]
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A Samurai Rabbit Comic Book Adventure Finds a New Home

The long-running saga of the rabbit, Usagi Yojimbo, by Stan Sakai, is moving to IDW Publishing, which will begin a new, full-color series in June. Continue reading at The New York Times

[ The New York Times | 2019-02-23 00:00:00 UTC ]
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