ESPN boss says it’s ‘all hands on deck’ to find younger audience

ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2 million subscribers who pay $5 a month. But its ambitions are much greater, part of a broader streaming push at Disney that includes a new family-oriented platform and the Hulu TV service. To bolster ESPN+, the company has signed new sports rights deals with college conferences, boxing promoters and the UFC mixed martial arts league, Pitaro said. The idea is to draw an audience that doesn’t watch much traditional TV. “When you’re on traditional television, everyone is seeing the same thing,” Pitaro said in an interview Thursday on Bloomberg Television. “The promise of the internet is the right content to the right user at the right time—you and I can get different things. My 15-year-old son and I can experience different things within the ESPN app or on ESPN+.” There was a time when Disney stock rose and fell on the results of its traditional ESPN network, long the company’s single most profitable channel. But with Disney’s new focus on streaming services, the pressure is off Pitaro somewhat. Network Challenges The ESPN network has continued to lose subscribers, though its operating income grew last quarter. “I wouldn’t characterize it as a turnaround,” Pitaro said. “I would... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-23 22:01:09 UTC ]
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Indie Bookstores Find New Love for Romance Books

Politics and Prose and Harvard Book Store both have newly minted sections for romance books, signs of growing interest in a genre that indie booksellers have traditionally paid little attention to. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-05-11 00:00:00 UTC ]
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Finding a home for everyone

BookTrust's c.e.o Diana Gerald explains the challenges of finding books that appeal to children of every background. Continue reading at The Bookseller

[ The Bookseller | 2018-05-09 00:00:00 UTC ]
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Publishers are finding (modest) success with Facebook groups

Publishers are figuring out what Facebook groups are useful for: shaping editorial strategy, generating leads, audience research and more. The post Publishers are finding (modest) success with Facebook groups appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-05-03 00:00:00 UTC ]
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Books by women priced 45% lower, study finds

Analysis of more than 2m titles shows that on average, male authors’ work is strikingly better valuedA study of more than 2m books has revealed that titles by female authors are on average sold at just over half the price of those written by men. The research, by sociologist Dana Beth Weinberg... Continue reading at The Guardian

[ The Guardian | 2018-05-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #queens college-cuny #female authors #study finds


How Did Police Find the Golden State Killer Suspect? Michelle McNamara’s Researcher Has a Hunch.

On Tuesday night, Paul Haynes joined Patton Oswalt and Billy Jenkins for an event in Naperville, Ill., celebrating I’ll Be Gone in the Dark, the bestselling book by Oswalt’s late wife, Michelle McNamara, that the three men had assembled from her unfinished manuscript after her death. The book,... Continue reading at Slate

[ Slate | 2018-04-26 00:00:00 UTC ]
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Report finds £23k 'class pay gap' in publishing

A report slamming representation in the arts has highlighted a "class pay gap" in publishing of up to £23,000 a year and found that people of working class origins make up just 12.6% of the sector. Continue reading at The Bookseller

[ The Bookseller | 2018-04-18 00:00:00 UTC ]
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The Whisper Network finds its voice in slew of big-money deals

Sphere fiction publisher Catherine Burke has pre-empted The Whisper Network in a major deal, just 24 hours after submission. Continue reading at The Bookseller

[ The Bookseller | 2018-04-11 00:00:00 UTC ]
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Cast breathes life into by-the-book British comedy 'Finding Your Feet'

“Finding Your Feet” would be facedown on the ground if it didn’t have its well-burnished cast of U.K. acting heavyweights, led by Imelda Staunton, Timothy Spall, Celia Imrie and Joanna Lumley. Another entry in the fast-spreading genre of pensioners-are-people-too comedies, it finds Staunton’s... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-29 00:00:00 UTC ]
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Former Carlton boss Greenhough to launch music list

Former Carlton Books m.d. Jim Greenhough has been retained by Danish publisher Flying V Books to launch a programme of music titles in 2019. Continue reading at The Bookseller

[ The Bookseller | 2018-03-29 00:00:00 UTC ]
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Key Rights Offers on Deck: Amazon Publishing Titles at Bologna and London Book Fairs

This week at Bologna International Children's Book Fair and then at London Book Fair April 10 to 12, the Amazon Publishing foreign rights team packs new titles–—and the retail muscle to make all boats float. The post Key Rights Offers on Deck: Amazon Publishing Titles at Bologna and London Book... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-03-28 00:00:00 UTC ]
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Stormy Daniels brings '60 Minutes' its biggest audience since the Obamas were on in 2008

The highly anticipated “60 Minutes” interview with adult film star Stormy Daniels on Sunday, during which she discussed President Trump, was watched by 21.3 million viewers, the CBS program’s largest audience since 2008. Data from Nielsen showed that was most viewers an episode of the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-03-26 00:00:00 UTC ]
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Publishing in the Baltic Region 2018: Finding Lithuania's Present in Its Past

The London Book Fair Author of the Day discusses the inspiration for her bestselling work. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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Aylsham bookshop sellers willing to donate stock to find perfect buyer

Two brothers are looking to sell their 110-year-old bookshop to an enthusiastic new owner—and hope a philanthropic gesture will help attract the right buyer. Continue reading at The Bookseller

[ The Bookseller | 2018-03-13 00:00:00 UTC ]
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Only half of pre-school children being read to daily, UK study finds

Survey finds proportion of toddlers having story time fell by a fifth in five years The proportion of toddlers being read to every day has dropped by a fifth over the last five years, according to research warning that the decline is a significant threat to child development.The annual... Continue reading at The Guardian

[ The Guardian | 2018-02-21 00:00:00 UTC ]
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Women better represented in Victorian novels than modern, finds study

Analysis finds proportion of female authors and characters fell after 19th century, with male authors remaining ‘remarkably resistant’ to writing women Women in novels have tended to “feel”, while men “get”; women smile or laugh, while men grin or chuckle. An analysis of more than 100,000 novels... Continue reading at The Guardian

[ The Guardian | 2018-02-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #pushing back #stories related #english-language fiction #steady decline #early 1960s


Facebook news feed changes shift publisher audience development priorities

Now that Facebook is all but turning off publishers’ reach in the news feed, audience engagement pros feel vindication but also face new pressures. The post Facebook news feed changes shift publisher audience development priorities appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-27 00:00:00 UTC ]
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Finding Paul Between Two Worlds

In Paula Fredriksen's forthcoming book, 'Paul: A Pagan's Apostle' (Yale, Aug.), the scholar finds that understanding Paul is key to reconstructing the first generation of the Christian movement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-22 00:00:00 UTC ]
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Pope Francis focuses the faith on mercy, scholar finds

Jesuit scholar and moral theologian Thomas Massaro's book, "Mercy in Action," details the pontiff's urgent call for social change. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-01-18 00:00:00 UTC ]
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‘A watershed moment’: Publishers find hope in a more rational post-Facebook media landscape

Facebook playing a shrunken role as the de facto regulator of media will be a good thing in the long run. The post ‘A watershed moment’: Publishers find hope in a more rational post-Facebook media landscape appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-01-15 00:00:00 UTC ]
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Audio, AI and audiences key for 2018

Book industry leaders are divided in terms of their outlook for 2018, with some optimistic about growth and others more cautious about the delicate state of high street retailing and the impact of continued political instability. Continue reading at The Bookseller

[ The Bookseller | 2018-01-08 00:00:00 UTC ]
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