ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2 million subscribers who pay $5 a month. But its ambitions are much greater, part of a broader streaming push at Disney that includes a new family-oriented platform and the Hulu TV service. To bolster ESPN+, the company has signed new sports rights deals with college conferences, boxing promoters and the UFC mixed martial arts league, Pitaro said. The idea is to draw an audience that doesn’t watch much traditional TV. “When you’re on traditional television, everyone is seeing the same thing,” Pitaro said in an interview Thursday on Bloomberg Television. “The promise of the internet is the right content to the right user at the right time—you and I can get different things. My 15-year-old son and I can experience different things within the ESPN app or on ESPN+.” There was a time when Disney stock rose and fell on the results of its traditional ESPN network, long the company’s single most profitable channel. But with Disney’s new focus on streaming services, the pressure is off Pitaro somewhat. Network Challenges The ESPN network has continued to lose subscribers, though its operating income grew last quarter. “I wouldn’t characterize it as a turnaround,” Pitaro said. “I would... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-23 22:01:09 UTC ]
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A memoir from the Nazi era, ‘A German Life’ has been bolstered by the documentary film on its subject, the late Brunhilde Pomsel. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Publishers’ Journalistic Obligation’ t’s a very fast takeoff in international sales for the April publication... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-05-16 00:00:00 UTC ]
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The new owners of Christchurch icon Comics Compulsion are finding their feet, successfully holding their first Free Comic Book Day on Saturday. Continue reading at Stuff
[ Stuff | 2017-05-07 00:00:00 UTC ]
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On a Wednesday evening in April, I find myself in a well-appointed home in Brookline, a wealthy Boston suburb, sipping wine and eating macarons with a dozen oncologists from the Dana Farber Cancer Institute. Sitting around a coffee table displaying Asian art and colorful books about design, the... Continue reading at Fast Company
[ Fast Company | 2017-05-04 00:00:00 UTC ]
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Facebook wants video, but it's time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. The post ‘The audience there is huge’: A guide to the most popular publisher Facebook video hacks appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
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While publishers sour on Facebook, they're optimistic about the traffic and subscription growth they're seeing from Apple News. The post In the duopoly’s shadow, Apple News is finding favor with some publishers appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-04-19 00:00:00 UTC ]
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A Universe Explodes is an unusual ebook in a variety of ways. Best viewed on a mobile device, it's about 20 pages long and has 128 words per page. Only 100 people "own" the original version, though the book itself is free and can be read by anyone a... Continue reading at Engadget
[ Engadget | 2017-04-15 00:00:00 UTC ]
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Anyone involved in writing books or TV and film scripts knows that whilst the entertainment and publishing sectors are constantly on the look out for the next blockbuster, nobody is quite sure what one actually looks like. A new AI platform called AUTHORS is looking to use machine learning... Continue reading at Betanews
[ Betanews | 2017-04-14 00:00:00 UTC ]
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A Q&A with Chin Wang, creative director for ESPN The Magazine and ESPN.com. The post The Mind Behind ESPN The Magazine’s Bold Design appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-04-14 00:00:00 UTC ]
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The report, which details mismanagement at the Copyright Office, complicates a rushed legislative attempt to block Librarian of Congress Carla Hayden from appointing a new Register of Copyrights. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-04-06 00:00:00 UTC ]
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The company funded ‘It’s Lit: A guide to what teens think is cool’, which found that it was more cool than Vice, Nike and FacebookToday’s teenagers think Google and Google brands are cool, research funded by Google has found.Google published “It’s Lit: A guide to what teens think is cool”, a... Continue reading at The Guardian
[ The Guardian | 2017-04-04 00:00:00 UTC ]
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The Dylan Thomas Prize is unusual for its flexibility. The shortlist includes a book of poetry, two books of short stories, plus novels—two of them debuts. The post Dylan Thomas Shortlist of Authors 39 or Younger: UK, US, Australia, Sri Lanka appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-03-28 00:00:00 UTC ]
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The publisher's boss sees his pay package rise 20% in 2016 despite a difficult year for the firm. Continue reading at BBC News
[ BBC News | 2017-03-24 00:00:00 UTC ]
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Foyles has reported a second year of profit, with c.e.o. Paul Currie citing a “massive step change” in the retailer’s operations in the past two years. Continue reading at The Bookseller
[ The Bookseller | 2017-03-24 00:00:00 UTC ]
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Rebekah Gregory was three feet from the bomb blast during the Boston Marathon. She lost her left leg and had 18 surgeries, but the mother of two is moving on with hope as told in her memoir ‘Taking My Life Back.’ Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-15 00:00:00 UTC ]
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Nielsen survey finds UK ebook sales declined by 4% in 2016, the second consecutive year digital has shrunkReaders committed to physical books can give a sigh of relief, as new figures reveal that ebook sales are falling while sales of paper books are growing – and the shift is being driven by... Continue reading at The Guardian
[ The Guardian | 2017-03-14 00:00:00 UTC ]
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Georgina Capel Associates (GCA) has formed a new film and television development unit, which will work closely with Simon Shaps Ltd, a company run by the former executive editor at ITV. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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Back in 2010, when the picture book 'The Boss Baby' was published, author-illustrator Marla Frazee had no inclination that Alec Baldwin would one day voice her character on the big screen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-03-07 00:00:00 UTC ]
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The sports publisher is still holding on to a sneaky traffic-boosting tactic. The post ESPN drops false play buttons on Facebook, maintains them on Twitter appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-02 00:00:00 UTC ]
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Top Execs from Time Inc., HarperCollins, Mailchimp, Wired, and Vice will share the secrets of global brand growth at PTC. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
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