ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2 million subscribers who pay $5 a month. But its ambitions are much greater, part of a broader streaming push at Disney that includes a new family-oriented platform and the Hulu TV service. To bolster ESPN+, the company has signed new sports rights deals with college conferences, boxing promoters and the UFC mixed martial arts league, Pitaro said. The idea is to draw an audience that doesn’t watch much traditional TV. “When you’re on traditional television, everyone is seeing the same thing,” Pitaro said in an interview Thursday on Bloomberg Television. “The promise of the internet is the right content to the right user at the right time—you and I can get different things. My 15-year-old son and I can experience different things within the ESPN app or on ESPN+.” There was a time when Disney stock rose and fell on the results of its traditional ESPN network, long the company’s single most profitable channel. But with Disney’s new focus on streaming services, the pressure is off Pitaro somewhat. Network Challenges The ESPN network has continued to lose subscribers, though its operating income grew last quarter. “I wouldn’t characterize it as a turnaround,” Pitaro said. “I would... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-23 22:01:09 UTC ]
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It's no secret that Facebook is a great way for retailers to target and reach audiences. In a blog post published today, Facebook details just how well holiday campaign ads worked for retailers. Overall, Facebook saw online mobile conversions increase 64 percent across its ad partners on Cyber... Continue reading at AdWeek
[ AdWeek | 2018-01-06 00:00:00 UTC ]
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An audience development head said Facebook reps advised the publisher to rely less on Facebook than it has in the past. The post Facebook will ‘completely deprioritize publishers’: Confessions of a publisher audience development head appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2018-01-04 00:00:00 UTC ]
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Ebury Press has acquired a "shocking" true story of modern-day slavery in the UK. Continue reading at The Bookseller
[ The Bookseller | 2018-01-04 00:00:00 UTC ]
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Zach Lofton scored nine of his 15 points in the second half, and New Mexico State knocked off No. 6 Miami 63-54 on Saturday night in the Diamond Head Classic in Honolulu to earn a spot in the final against USC. The Aggies (11-2) beat a ranked team for the first time in 10 seasons and handed the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-24 00:00:00 UTC ]
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Since its inception in 2014, BookCon has mainly drawn women in the 18 to 30-year-old age bracket, but organizer ReedPop is adding more programming for the 2018 event to attract readers interested in literary fiction, mystery/thriller, sci fi/fantasy and romance. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-12-07 00:00:00 UTC ]
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ESPN is laying off about 150 employees, including people who work in studio production, digital content and technology, the sports company said Wednesday. The cuts, which are the latest sign of the financial pressures the Bristol, Conn.-based operation faces, follow a round of layoffs in April... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-11-30 00:00:00 UTC ]
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Longtime publishing industry editor turned 'O' books editor Leigh Haber explains the method behind the Favorite Books of 2017 list at Oprah's magazine. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-22 00:00:00 UTC ]
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Publishers, librarians, and digital leaders gathered in San Francisco last week for the W3C Publishing Summit. Participants stressed the pressing need for a common digital standard and looked to the future of digital publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-13 00:00:00 UTC ]
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Poll by the Bookseller finds 54% of female respondents reporting sexual ‘harassment, assault or predatory behaviour’A survey suggests that more than half of people working in the books industry have experienced sexual harassment, with 54% of women and 34% of men reporting “harassment, assault or... Continue reading at The Guardian
[ The Guardian | 2017-11-10 00:00:00 UTC ]
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Many comic book heroes lay claim to the moniker "iconic", though few are as iconic as DC's holy trinity: Superman, Batman and Wonder Woman. And between them they possess some of comic book history's most recognisable toys: Superman's bullet-deflecting supersuit, Batman's Batmobile and Wonder... Continue reading at Stuff
[ Stuff | 2017-11-09 00:00:00 UTC ]
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The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek
[ AdWeek | 2017-11-02 00:00:00 UTC ]
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Amazon may have spent the past two decades pulling bookstore shoppers to its business online, but with a new storefront in California's East Bay, the retail giant is hoping to lure them back to a brick-and-mortar store. Amazon Books is in the final stages of preparing for its opening tomorrow... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-11-02 00:00:00 UTC ]
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A survey conducted by Digital Science's data management company Figshare has found "strong signals that open data is becoming more embedded" with researchers. Continue reading at The Bookseller
[ The Bookseller | 2017-10-23 00:00:00 UTC ]
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Faber has bought rights to Petina Gappah's second novel, The Last Journey of Doctor Livingstone. Continue reading at The Bookseller
[ The Bookseller | 2017-10-13 00:00:00 UTC ]
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The founder and c.e.o. of Sharjah publishing house Kalimat Group has said the translation and exporting of Arabic children’s books is vital in order to avoid cultural “misunderstanding and stereotyping” globally. Continue reading at The Bookseller
[ The Bookseller | 2017-10-12 00:00:00 UTC ]
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Ads load slower than content on AMP, which is part of the reason why publishers make less money per pageview from AMP than they do from their own websites. The post Publishers find Google AMP loads too fast for ad views appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-09 00:00:00 UTC ]
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Fiona Noble says celebrity and branded books can play a positive role in World Book Day, but publishing needs to invest in career authors. Continue reading at The Bookseller
[ The Bookseller | 2017-10-04 00:00:00 UTC ]
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Sir Peter Bazalgette’s independent review into the Creative Industries has been released, revealing that the sector could be worth £128.4 billion to the UK economy by 2025 if a “sector deal” can be done between the government and the industry. Continue reading at The Bookseller
[ The Bookseller | 2017-09-23 00:00:00 UTC ]
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Siôn Hamilton heads to Bookish in Crickhowell to meet Bookish owner Emma Corfield-Walters. Continue reading at The Bookseller
[ The Bookseller | 2017-09-15 00:00:00 UTC ]
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Kids these days apparently want to read books that reflect their lives. So following that whole supply-and-demand thing we all learned in Economics 101, Kirkus is giving the people what they want. They’ve just launched Kirkus Collections, which brings together Young Adult and children’s lit... Continue reading at Fast Company
[ Fast Company | 2017-09-13 00:00:00 UTC ]
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