ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2 million subscribers who pay $5 a month. But its ambitions are much greater, part of a broader streaming push at Disney that includes a new family-oriented platform and the Hulu TV service. To bolster ESPN+, the company has signed new sports rights deals with college conferences, boxing promoters and the UFC mixed martial arts league, Pitaro said. The idea is to draw an audience that doesn’t watch much traditional TV. “When you’re on traditional television, everyone is seeing the same thing,” Pitaro said in an interview Thursday on Bloomberg Television. “The promise of the internet is the right content to the right user at the right time—you and I can get different things. My 15-year-old son and I can experience different things within the ESPN app or on ESPN+.” There was a time when Disney stock rose and fell on the results of its traditional ESPN network, long the company’s single most profitable channel. But with Disney’s new focus on streaming services, the pressure is off Pitaro somewhat. Network Challenges The ESPN network has continued to lose subscribers, though its operating income grew last quarter. “I wouldn’t characterize it as a turnaround,” Pitaro said. “I would... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-23 22:01:09 UTC ]
News tagged with:
#tech companies
#major player
#pay $5
#—bloomberg news
Charlie Redmayne has stepped in as a “sinister gangster” for the “bling” foil jacket of Kimberly Chambers’ new hardback Backstabber. Continue reading at The Bookseller
[ The Bookseller | 2017-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#charlie redmayne
As a case of 'pop-up publishing' takes hold in the news sector—and print sells—not everyone agrees there's a takeaway here for books. The post When a Niche-Audience Tabloid Takes Off in the UK, Is It News to Book Publishing? appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-02-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#book publishing
Specs Who Co-founder, CEO Joe Speiser and president, COO Gretchen Tibbits What Branded content studio Where New York From tasty bacon hacks to soldiers' homecomings from overseas, publisher LittleThings has become a hub for useful and meaningful videos since 2014. After starting out as an... Continue reading at AdWeek
[ AdWeek | 2017-01-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#adweek magazine
#ve carved
#grown rapidly
#recently sponsored
'Princess Pamela's Soul Food Cookbook,' Pamela Strobel's collection of soul food recipes, is coming back after being out of print for 40 years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#coming back
Familiar faces fill the top of the illustrator chart, with backlist a big factor, but some lesser-known artists show signs they could break into the big time. Continue reading at The Bookseller
[ The Bookseller | 2017-01-13 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#big time
#illustrator chart
Shappi Khorsandi has expanded on the reasons for her decision to withdraw Nina is Not OK (Ebury) from the Jhalak Prize longlist, saying she wants her writing to be "inclusive" to all her readers. Continue reading at The Bookseller
[ The Bookseller | 2017-01-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#jhalak prize
Maydo Kooy Literary Agency is taking over from the Jan Michael Literary Agency, following the decision of agent Jan Michael to retire after 40 years in the business. Continue reading at The Bookseller
[ The Bookseller | 2016-12-20 00:00:00 UTC ]
More news stories like this |
Snapchat could appeal to more diverse audiences with its latest media partners that are helping reach African-Americans and Hispanics.On Monday, Essence , a magazine celebrating black women, posted its third pop-up Discover channel. Essence was Time Inc.'s first publication on Discover, which is... Continue reading at Advertising Age
[ Advertising Age | 2016-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#television networks
#major publishers
#diverse audiences
#discover channel
Ukazoo Books has found a new Towson location.The buyer and seller of new and used books that opened in Dulaney Plaza in 2007 will relocate to Loch Raven Boulevard, south of the intersection with Joppa Road.The bookseller announced the new site, 8641 Loch Raven Blvd., on its Facebook page and said... Continue reading at Baltimore Sun
[ Baltimore Sun | 2016-12-01 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#bookseller announced
#ukazoo books
Publishers like Joe Media and Bleacher Report have been testing TV-like programming for Facebook Live. But polished live videos don’t necessarily receive higher viewership or more shares than rawer, conversational ones, and building content worthy of appointment viewing is a big challenge on... Continue reading at Digiday
[ Digiday | 2016-11-29 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#big challenge
#appointment viewing
#bleacher report
#facebook live
In a consistent German book market, the Boersenverein reports rising ebook sales by volume, but lower prices are driving down revenue from digital products. The post In Germany: Report Finds Ebook Sales Rising, Revenue Down, in 2016 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-11-23 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#digital products
#lower prices
Fantastic Beasts is not just a new outpost for the Harry Potter empire. It is a pivotal moment in the creation of The Wizarding World of JK Rowling – and it could give the gold-gobbling niffler a run for its money. We go over the booksA film franchise is like a shark: it must keep moving forward... Continue reading at The Guardian
[ The Guardian | 2016-11-22 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#vast majority
#newt scamander
#entertainment industry
[Sponsored] The age of publishing atomization is upon us. In this era, anything and everything is niche. Audiences are smaller and more specific, content is more consumable, data is more meticulous The post 4 Steps Toward Harnessing The Power of Your Audience Data appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#audience data
Facebook Inc. said it has found several errors in calculating how many people view content on Pages, the profiles with features tailored for businesses and well-known personalities. The Menlo Park social media giant said Wednesday that the seven-day and 28-day summary number over-counted how many... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-11-17 00:00:00 UTC ]
More news stories like this |
Publishers are failing to take on début Young Adult writers and are instead concentrating on established UK YA writers and US imports, according to some leading figures in the industry. Continue reading at The Bookseller
[ The Bookseller | 2016-11-14 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#leading figures
Broadcaster’s managing director has a horror week marred by mixed messages. Plus Fairfax’s CEO muses on the ‘trade between accuracy and speed’ in his papersIt’s been the worst week for Michelle Guthrie since she started as the ABC’s managing director in May. At Melbourne University’s New News... Continue reading at The Guardian
[ The Guardian | 2016-11-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#facebook messenger
#faux pas
#popular show
#digital platforms
#last-ditch attempt
Love to read historical fiction? Take our quiz and find out how well you really know the genre. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-11-04 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#historical fiction
A feel-good story about a personal passion-turned-profession, a selfless act, and a few fortuitous connections. And a very happy ending for a cherished collection of Newbery and Caldecott books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#happy ending
#forever home
Prince performing in 2013. Prince’s songwriting rights are being sold to the Universal Music Publishing Group for an undisclosed sum. Continue reading at The New York Times
[ The New York Times | 2016-11-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#wider audience
Business Insider has become the latest large web publisher to challenge an influential arbiter of digital traffic. It is arguing that it has a monthly audience of 328 million people, more than triple the 100 million suggested by ComScore's domestic estimate of 51 million and Google Analytics'... Continue reading at Advertising Age
[ Advertising Age | 2016-10-31 00:00:00 UTC ]
More news stories like this | All news stories tagged with:
#growing frustration
#internet giants
#distributing content
#digital traffic