ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2 million subscribers who pay $5 a month. But its ambitions are much greater, part of a broader streaming push at Disney that includes a new family-oriented platform and the Hulu TV service. To bolster ESPN+, the company has signed new sports rights deals with college conferences, boxing promoters and the UFC mixed martial arts league, Pitaro said. The idea is to draw an audience that doesn’t watch much traditional TV. “When you’re on traditional television, everyone is seeing the same thing,” Pitaro said in an interview Thursday on Bloomberg Television. “The promise of the internet is the right content to the right user at the right time—you and I can get different things. My 15-year-old son and I can experience different things within the ESPN app or on ESPN+.” There was a time when Disney stock rose and fell on the results of its traditional ESPN network, long the company’s single most profitable channel. But with Disney’s new focus on streaming services, the pressure is off Pitaro somewhat. Network Challenges The ESPN network has continued to lose subscribers, though its operating income grew last quarter. “I wouldn’t characterize it as a turnaround,” Pitaro said. “I would... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-23 22:01:09 UTC ]
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Scribe UK is to publish The Bootle Boy: An Untidy Life in News by Les Hinton, Rupert Murdoch’s right-hand man for over five decades. Continue reading at The Bookseller
[ The Bookseller | 2017-09-07 00:00:00 UTC ]
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Abingdon Press is discontinuing the sale of ‘Strong for a Moment Like This,’ a book of devotionals written for Hillary Clinton by Rev. Bill Shillady, after finding that several passages were lifted from the writing of other pastors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-06 00:00:00 UTC ]
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Research indicates diversity has improved in recent years, but a generational change is needed to balance the book trade, according to researchersA survey of more than 1,000 people working in UK publishing has found that more than 90% currently in the industry classify themselves as white... Continue reading at The Guardian
[ The Guardian | 2017-09-06 00:00:00 UTC ]
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After hovering in the top five for the previous fortnight, Ruth Hogan's The Keeper of Lost Things has vaulted four spots to claim her first pole position on the Weekly E-Book Ranking. Continue reading at The Bookseller
[ The Bookseller | 2017-09-02 00:00:00 UTC ]
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Technology has liberated the spread of information and enabled like-minded people to come together to share their views. But it can make them harder to argue with tooWhen researching my book Wellmania (available in all good book shops, and some bad ones), I spent many months immersed in online... Continue reading at The Guardian
[ The Guardian | 2017-08-31 00:00:00 UTC ]
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One Houston area bookstore reported trouble from flooding, while most others will re-open today after days being closed in the wake of devastating Hurricane Harvey. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-29 00:00:00 UTC ]
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The end of the summer and the beginning of the school year finds a mixed bag of ebooks hitting the Apple iBooks store's bestseller list, including Kendall Ryan's self-published romance at #1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-23 00:00:00 UTC ]
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'PW' speaks with DonorsChoose.org founder Charles Best about his charity’s mission and the current state of public education funding. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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A lucky 13th week for The Handmaid’s Tale—it has rebounded back into the Weekly E-Book Ranking number one spot, after Helen Fields’ Perfect Prey briefly toppled it a week ago. Continue reading at The Bookseller
[ The Bookseller | 2017-08-18 00:00:00 UTC ]
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A popular bookshop which has served up worlds of imagination to young and old for more than 30 years is facing a crisis. Continue reading at Stuff
[ Stuff | 2017-08-03 00:00:00 UTC ]
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Publishers using Facebook Audience Network now have far more control over bidding on their ad placements. Product marketing manager, publisher solutions Amelia Zins introduced CPM Targets (cost per thousand impressions) in a blog post, saying that rather than using price floors to set the... Continue reading at AdWeek
[ AdWeek | 2017-08-01 00:00:00 UTC ]
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Sandell Asset Management Corp, which said it has a "meaningful" stake in Barnes & Noble, sent a letter to the retailer's board of directors urging the company try to sell itself. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-25 00:00:00 UTC ]
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From a city-wide book exchange in Latvia to a ‘New Writers Festival’ in Greece, European book fairs have a wide array of approaches to promoting reading, revealed in an Aldus report. By Porter Anderson, Editor-in-Chief | @Porter_Anderson ‘Not the Normal Book Presentation Routine’ ollowing the... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-07-13 00:00:00 UTC ]
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Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
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The publisher claims its proprietary tech helps it react fast to algorithm changes in Facebook's News Feed. The post Sports publisher GiveMeSport built a tech platform to Facebook-proof its audience appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-23 00:00:00 UTC ]
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The chief executive officer of magazine publisher Bauer Media Australia, Nick Chan, has left the company barely a year after taking the helm. Continue reading at Stuff
[ Stuff | 2017-06-21 00:00:00 UTC ]
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The editor who turned down John Kennedy Toole might seem myopic in hindsight, but some of his questions about the novel remain hard to answerHumility is something you learn quickly as an editor. If you have the good fortune to find and publish excellent novels, you are sure to miss plenty of... Continue reading at The Guardian
[ The Guardian | 2017-06-13 00:00:00 UTC ]
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Find inspiration in the shortlist for this year's Man Booker International Prize. Continue reading at BBC News
[ BBC News | 2017-06-13 00:00:00 UTC ]
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After making changes to BookExpo that some in the industry found less than ideal and in favor of BookCon, Reed has promised tweaks for 2018. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
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The digital publisher recipe for online growth: Take a dash of food video, stir in plenty of social media, heap on the branded contentthen bake a new brand.News doesn't quite monetize as well as lifestyle fare, so publishers from Mic to Time are serving up new batches of content to attract more... Continue reading at Advertising Age
[ Advertising Age | 2017-05-17 00:00:00 UTC ]
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