#tubular labs

Publishing news tagged with #tubular labs

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BuzzFeed, Vice and Group Nine form measurement alliance

BuzzFeed, Group Nine Media and Vice are teaming up to try to solve the nagging puzzle of measurement in digital media.The three digital publishers are working with Tubular Labs, a social analytics firm, to create new standards for measuring digital media on Facebook, YouTube and other sites.... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #tubular labs

Publishers Find Way Into Readers' Hearts Is Through Stomachs

The digital publisher recipe for online growth: Take a dash of food video, stir in plenty of social media, heap on the branded contentthen bake a new brand.News doesn't quite monetize as well as lifestyle fare, so publishers from Mic to Time are serving up new batches of content to attract more... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post video #tubular labs #lifestyle publisher

How Facebook food-porn upstart Twisted plans to differentiate

Twisted is looking for Facebook food fame. After launching six weeks ago, the London-based food page is getting 220 million views on its videos, according to Tubular Labs. But there are many successful food publishers on Facebook. To differentiate, Twisted looks for oddball combinations like... Continue reading at 'Digiday'