BookCon Looks to Broaden Audience

Since its inception in 2014, BookCon has mainly drawn women in the 18 to 30-year-old age bracket, but organizer ReedPop is adding more programming for the 2018 event to attract readers interested in literary fiction, mystery/thriller, sci fi/fantasy and romance. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-12-07 00:00:00 UTC ]
News tagged with: #organizer reedpop #literary fiction

Other Publishing stories related to: 'BookCon Looks to Broaden Audience'


BookCon Looks to Broaden Audience

Since its inception in 2014, BookCon has mainly drawn women in the 18 to 30-year-old age bracket, but organizer ReedPop is adding more programming for the 2018 event to attract readers interested in literary fiction, mystery/thriller, sci fi/fantasy and romance. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-12-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #organizer reedpop #literary fiction


An Audience of Nones: Publishers Pursue an Audience Allergic to Religion

There are about as many Americans with no religious affiliation as there are evangelical Christians. Can religion publishers reach this market? Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #religious affiliation #evangelical christians


BookCon 2015: BookCon Grows Up... and Moves On

Two years ago, when Reed Exhibitions announced it would be adding a consumer component to its annual trade show for publishers and booksellers, reactions were mixed. Now, with next year’s BookCon moving to Chicago (along with BEA), most publishers said that, though they’re unsure what a Chicago... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-06-05 00:00:00 UTC ]
More news stories like this |


BookCon 2015: ‘Office’ Duo Kaling and Novak Reunite to Open BookCon

On Saturday, former 'Office' co-stars B.J. Novak and Mindy Kaling reunited on stage to kick off the second annual BookCon in front of a packed and boisterous crowd. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
More news stories like this |


BookCon 2015: Mac Barnett and Jory John: The Terrible Two Put the Con Into BookCon

We are going to put the con back into BookCon,” Mac Barnett, says of the pranking workshop that he is leading with his fellow expert, or, partner-in-crime, Jory John, today, noon–12:45 p.m., on the Downtown Stage. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mac barnett


Poetry sales boom as Instagram and Facebook take work to new audiences

Writing and reading poems is no longer a minority pastime as verse overlaps with self-help genre and classics are revisitedIt was only last year that the Scottish poet Donna Ashworth was given a publishing contract. Now the 48-year-old has ended 2023 with five of her books in the Top 20 poetry... Continue reading at The Guardian

[ The Guardian | 2023-12-24 12:00:53 UTC ]
More news stories like this | News stories tagged with: #hardback books #publishing contract #hardback


Performing on Stage for an Audience of One

An excerpt from Alice Sadie Celine by Sarah Blakley-Cartwright Check out the audiobook edition of this excerpt, read by award-winning actress Chloë Sevigny, from Simon & Schuster Audio. Simon & Schuster Audio · ALICE SADIE CELINE Audiobook Excerpt – Chapter 1 AliceFRIDAY Opening night... Continue reading at Electric Literature

[ Electric Literature | 2023-11-20 12:05:00 UTC ]
More news stories like this | News stories tagged with: #audiobook edition #electric literature #audiobook


How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content


Frankfurt 2022: Translation, Live Audiences, Inclusivity

At Frankfurter Buchmesse this year: a trade fair supportive of free expression, diversity, and those who interpret these concepts for us. The post Frankfurt 2022: Translation, Live Audiences, Inclusivity appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-08-18 18:15:42 UTC ]
More news stories like this | News stories tagged with: #free expression #frankfurter buchmesse


Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Roku Adds Nielsen’s Digital Ad Ratings Audience Guarantees Ahead of Upfront

When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek

[ AdWeek | 2022-02-01 14:00:00 UTC ]
More news stories like this | News stories tagged with: #popular platform #strategic alliance #connected tv #nielsen


Hitting the Books: The decades-long fight to bring live television to deaf audiences

The Silent Era of cinema was perhaps its most equitable with both hearing and hearing-impaired viewers able to enjoy productions alongside one another, but with the advent of "talkies," deaf and hard-of-hearing American's found themselves largely excluded from this new dominant entertainment... Continue reading at Engadget

[ Engadget | 2022-01-29 16:30:45 UTC ]
More news stories like this | News stories tagged with: #public affairs #important step #super bowl #tv shows #fairfax


Recurrent Ventures’ Refurbished Outdoor Titles See 70% Audience Growth

Two legacy titles that the venture equity firm Recurrent Ventures purchased from Bonnier Corp. in October 2020, Field & Stream and Outdoor Life, have seen audience, revenue and staff growth since their acquisition, making a positive case for private equity-backed media. Year over year... Continue reading at AdWeek

[ AdWeek | 2022-01-20 11:26:48 UTC ]
More news stories like this | News stories tagged with: #outdoor life #recurrent ventures #bonnier corp #field stream #bonnier


The Bookseller 150: new talent is intent on broadening reach

Four in 10 of this year’s list of the book trade’s big cheeses are either new entries or 2021 first-timers, reflecting how the pandemic has reshaped publishing leadership. Continue reading at The Bookseller

[ The Bookseller | 2021-12-17 00:28:55 UTC ]
More news stories like this | News stories tagged with: #book trade #bookseller


Nielsen Will Measure TV Audiences For Individual Ads in C3 Overhaul

C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek

[ AdWeek | 2021-11-22 14:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Denver's Beloved Bookstore, Tattered Cover, Broadens Its Reach

The store has long had multiple locations, but the recent announcement of a new outlet in Colorado Springs early next year shows that the mini-chain's new owners hope to transform Tattered Cover into a real regional presence. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-10-15 04:00:00 UTC ]
More news stories like this | News stories tagged with: #beloved bookstore #tattered cover #recent announcement


Devon libraries reach new audiences with escape room experience

Charity Libraries Unlimited, which aims to bring libraries’ work to new audiences, has come up with an innovative way to reach potential readers at libraries across Devon.   Continue reading at The Bookseller

[ The Bookseller | 2021-09-02 22:53:52 UTC ]
More news stories like this | News stories tagged with: #libraries


Nielsen audience measurement hiatus tests Media Rating Council relevance

Nielsen seems to be betting the industry will shrug off its loss of accreditation.  Continue reading at Advertising Age

[ Advertising Age | 2021-08-30 09:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Spotify ties Nielsen demos to audience measurement on podcasts

The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers. Continue reading at Media Week

[ Media Week | 2021-08-06 14:45:38 UTC ]
More news stories like this | News stories tagged with: #nielsen