BookCon Looks to Broaden Audience

Since its inception in 2014, BookCon has mainly drawn women in the 18 to 30-year-old age bracket, but organizer ReedPop is adding more programming for the 2018 event to attract readers interested in literary fiction, mystery/thriller, sci fi/fantasy and romance. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-12-07 00:00:00 UTC ]
News tagged with: #organizer reedpop #literary fiction

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Spotify ties Nielsen demos to audience measurement on podcasts

The new feature helps podcast publishers better understand who their listeners are — and sell those audiences to advertisers. Continue reading at Media Week

[ Media Week | 2021-08-06 14:45:38 UTC ]
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Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience

Nielsen's latest studies show the number of podcast listeners who tune in one to three times a month has grown 10% since 2018. The post Cheat Sheet: Nielsen studies show ‘light’ listeners make up nearly half of podcast audience appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-06-22 04:01:00 UTC ]
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Broadening the funding conversation—and not just the spotlight—on local news

#FollowLocalJournalists. That’s the hashtag on a campaign that Twitter is launching today to encourage its users to do just that. According to Sara Fischer, of Axios, in addition to social-media activity, the campaign is running full-page ads in local papers owned by Gannett (including the... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2021-05-03 12:04:28 UTC ]
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Major publishing fairs BookExpo and BookCon to 'retire' after pandemic cancellations

BookExpo, the largest bookseller trade show in the U.S., and its consumer-facing sibling BookCon have been indefinitely canceled because of the pandemic. Continue reading at Los Angeles Times

[ Los Angeles Times | 2020-12-01 20:30:11 UTC ]
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ReedPop Cancels BookExpo, ‘Retiring’ the Trade Show and BookCon

After the physical events were canceled earlier this year because of the pandemic, BookExpo and its public-facing BookCon are being closed. The post ReedPop Cancels BookExpo, ‘Retiring’ the Trade Show and BookCon appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-12-01 19:00:11 UTC ]
More news stories like this | News stories tagged with: #bookcon appeared #trade show #physical events #bookexpo

BookExpo and BookCon Are No More

The biggest trade show in U.S. book publishing is being retired. BookExpo and its attendant consumer-focused events, BookCon and Unbound, will not be held in 2021, as organizer ReedPop considers the future of the events. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-12-01 05:00:00 UTC ]
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The Curie Society aims to broaden perceptions of STEM female protagonists

One of MIT Press’ big titles for 2021 is a graphic novel spy adventure based around a secret society formed by Marie Curie. Its co-creator Heather Einhorn explains why the world needs more stories about women in STEM Continue reading at The Bookseller

[ The Bookseller | 2020-11-27 06:49:03 UTC ]
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Focus on the customer to grow audiences, Shurin urges

Jared Shurin, author, editor and head of strategy at M&C Saatchi World Services, has urged publishers and booksellers to focus on customer insight to grow and retain their audiences. Continue reading at The Bookseller

[ The Bookseller | 2020-11-17 09:46:18 UTC ]
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Fastest-Growing Companies 2020: #18 Audience Synergy LLC

Audience Synergy LLC provides digital publishing and advertising tools to reach physicians and nurses. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2020-11-14 02:38:07 UTC ]
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In Nick Hornby’s ‘Just Like You,’ the fate of a May-September romance keeps the audience guessing

Hornby writes insightfully about the daily disappointments, both professional and personal, that haunt ordinary lives. Continue reading at The Washington Post

[ The Washington Post | 2020-10-09 08:28:06 UTC ]
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TV Audiences Dip for First Night of Democrats’ Virtual Convention

Nielsen ratings were down from 2016, though younger viewers watched online and MSNBC nearly doubled its usual audience. Continue reading at The New York Times

[ The New York Times | 2020-08-18 23:35:17 UTC ]
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'Know your audience and be direct,' Black Girls Book Club founders urge M&P delegates

Marketers and publicists have been encouraged to know their audience and be "direct" and "transparent" in their approach, in a keynote at The Bookseller's marketing and publicity virtual conference. Continue reading at The Bookseller

[ The Bookseller | 2020-07-08 06:40:23 UTC ]
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Looking Ahead: Will Writers on Racial Justice Find Their Audience?

PW asked a sampling of agents and editors about the challenge of publishing books keyed to headline news and the future audience for titles addressing racism. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-24 04:00:00 UTC ]
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Publishing must 'radically reimagine' its audience, major diversity study says

The UK's first academic study on diversity in trade publishing and fiction has called for the industry to “radically reimagine” its audience and value readers outside the white middle classes. Continue reading at The Bookseller

[ The Bookseller | 2020-06-22 22:54:17 UTC ]
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BookExpo, BookCon Online Drew Strong Numbers

ReedPop moved BookExpo and BookCon online last week when it was forced to cancel the in-person events because of the pandemic. The most popular attraction was BookConline's Sunday session, which generated nearly 240,000 views. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-06-04 04:00:00 UTC ]
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BookExpo and BookCon Go Virtual This Month

Reedpop has announced two new virtual events taking place this month: BookExpo Online, to be held May 26–29, and BookConline, to be held May 30 and 31. Both will take place on Facebook and be free and open to the public. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-07 04:00:00 UTC ]
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Hearst pivots to Instagram Live while audiences are cooped up at home

Delish’s “#CookingTogether” live series has been particularly successful, not only in achieving monetization, but also in building a new video franchise for the brand. The post Hearst pivots to Instagram Live while audiences are cooped up at home appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-04-15 04:00:00 UTC ]
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2020's BookExpo and BookCon cancelled

After an initial postponement until July, BookExpo and BookCon have now been cancelled for 2020 and are due to take place next in spring 2021, organisers have confirmed. Continue reading at The Bookseller

[ The Bookseller | 2020-04-14 20:57:59 UTC ]
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BookExpo, BookCon 2020 Events Canceled

After initially postponing this year's BookExpo and BookCon from their original May 27-31 dates to July 22-26, Reedpop has canceled both events. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-14 04:00:00 UTC ]
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