BookCon Looks to Broaden Audience

Since its inception in 2014, BookCon has mainly drawn women in the 18 to 30-year-old age bracket, but organizer ReedPop is adding more programming for the 2018 event to attract readers interested in literary fiction, mystery/thriller, sci fi/fantasy and romance. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-12-07 00:00:00 UTC ]
News tagged with: #organizer reedpop #literary fiction

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A thrifty marketer’s guide to some of TV’s most overlooked audiences

Just as sure as some big sloppy salmon is going to Augustus Gloop that Fish Tube of Internet renown, so too shall TV viewers, or at least the ones who still watch the commercials, age out of the upper reaches of the demo. Quantitative changes rather quickly become qualitative; differences in... Continue reading at Advertising Age

[ Advertising Age | 2019-08-15 16:37:58 UTC ]
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How Hearst’s Product Team Helps Build Audience, Revenues

“We don’t do anything without an audience opportunity and a revenue opportunity,” Robertson Barrett, President of Digital Media at Hearst Newspapers, Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-08 15:06:02 UTC ]
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How NBC News’ vertical sites became audience engagement laboratories

Since they launched in 2017, three NBC News sub-brands, Mach, Better and Think, have become laboratories where the news publisher is learning to more effectively serve its readers' needs. The post How NBC News’ vertical sites became audience engagement laboratories appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-08-05 04:01:49 UTC ]
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Austin Teens Report on Best / Worst of BookCon 2019 (shelftalker)

Talking top titles, new trends, and chaotic lines with two enthusiastic show veterans. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-14 12:00:57 UTC ]
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Ratings show WJZ lost almost half of key audience for 5 p.m. news in wake of Bubala controversy

WJZ-TV lost almost half of its 5 p.m. news audience in a key demographic during the May sweeps in the wake of a controversial question by anchorwoman Mary Bubala and her subsequent firing, according to figures confirmed by the Nielsen Co. and WJZ. While ratings can be read, analyzed and spun... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-06-05 09:00:00 UTC ]
More news stories like this | News stories tagged with: #key demographic #subsequent firing


BookCon 2019: Mixed Reviews for This Year's Literary Fan Fest

This year's BookCon literary fan fest drew mixed reviews from attendees, some of whom felt that publishers focused more on merchandising rather than on providing booklovers with an experience or giving them free swag. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-03 04:00:00 UTC ]
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BookCon 2019: New Romantics

We talked to Tessa Dare, Abby Jimenez, Joanna Shupe, Sabrina Jeffries, K.M. Jackson, and Maria Vale to find out how they are reinventing romance for 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-02 04:00:00 UTC ]
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BookCon 2019: World Builders

How do writers create other worlds? And are those worlds just our world in disguise? Joe Hill, N.K. Jemisin, Sean Murphy, V.E. Schwab, and Chuck Wendig share their secrets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-02 04:00:00 UTC ]
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BookCon 2019: Who Is Your Hero?

Heroes aren’t just characters in books—they’re also real-life people who blaze trails, do amazing things, and put others’ needs before their own. Their superpowers include kindness, bravery, self-reliance, love, and plain-old awesomeness. We asked BookCon authors to tell us who they look to for... Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-02 04:00:00 UTC ]
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BookCon 2019: Life Coaches

Randall Munroe, creator of the sensational web comic 'Xkcd,' meets 'Mythbusters' co-host Adam Savage to offer some helpful (and sometimes hilariously impractical) life hacks. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-02 04:00:00 UTC ]
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BookCon 2019: Love Is Love

We talked to Tehlor Kay Mejia, Daniel José Older, Morgan Parker, and Angelo Surmelis about love, family, community, and growing up. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-02 04:00:00 UTC ]
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BookCon 2019: Never Give Up: John Cena

With his sonorous voice and stately stature, wrestler, actor, and rapper John Cena has long been a commanding presence in multiple entertainment venues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-01 04:00:00 UTC ]
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BookCon 2019: Pro Tips

A teenage attendee offers a few tips, tricks, and hacks for making the most of BookCon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-01 04:00:00 UTC ]
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BookCon 2019: Neil Patrick Harris and Eva Chen

Actor, author, and magician Harris will appear today in conversation with Eva Chen, fashion editor and exec (and star) at Instagram, mom, and now author of two picture books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-01 04:00:00 UTC ]
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BookCon 2019: (Re)Making History: R.J. Palacio and Nicola Yoon

Revisiting and learning from the past are central themes in the work of these two writers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-01 04:00:00 UTC ]
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BookCon 2019: Epic Heroes

We talked to Tomi Adeyemi, Leigh Bardugo, Soman Chainani, and Cassandra Clare about what makes someone an epic hero in 2019. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-01 04:00:00 UTC ]
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BookCon 2019: Cautionary Tales for Modern Day Brats: Evangeline Lilly

Actor Lilly is at work on an expansive series of haunting picture books with important lessons. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-01 04:00:00 UTC ]
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BookCon 2019: School’s In

Growing up is complicated, and school is where a lot of it happens. We talked to Alyssa Milano, Tegan Rain Quin, and Raina Telgemeier about what they really learned in school. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-01 04:00:00 UTC ]
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BookCon 2019: Growing Pains: Meg Medina, and Rainbow Rowell and Faith Erin Hicks

Growing up ain’t easy. We talked to the authors of two books about narrating the challenges of surviving the teen years. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-06-01 04:00:00 UTC ]
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BookExpo 2019: Broadening the Conversation

The notion of “Giving a Voice to the Voiceless” lends itself to a range of interpretations. At today’s stage event of the same name, a range of authors and illustrators will talk about how that guided them in their most recent books. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stage event #recent books