BookCon Looks to Broaden Audience

Since its inception in 2014, BookCon has mainly drawn women in the 18 to 30-year-old age bracket, but organizer ReedPop is adding more programming for the 2018 event to attract readers interested in literary fiction, mystery/thriller, sci fi/fantasy and romance. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2017-12-07 00:00:00 UTC ]
News tagged with: #organizer reedpop #literary fiction

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Ingram Is Out of BookExpo and BookCon

Ingram Content Group will not attend BookExpo or BookCon 2020 due to the Covid-19 pandemic. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-06 04:00:00 UTC ]
More news stories like this | News stories tagged with: #covid-19 pandemic #ingram content group #bookexpo

New Releases Struggle to Find an Audience

Last week, six new adult fiction titles were among NPD BookScan's top 50 print bestsellers. Three weeks ago, 15 new releases made the top 50 list. The situation was similar for new adult nonfiction titles. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-04-03 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction titles

Hachette Pulls Out of BookExpo and BookCon

Hachette is the latest Big Five publisher to reconsider and decline to exhibit at the postponed BookExpo and BookCon 2020. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #hachette #bookexpo

Reed Postpones BookExpo, BookCon Until July

Reedpop has decided to reschedule the BookExpo, BookCon and Unbound events originally scheduled for May to July 22-26 at the Javits Center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
More news stories like this | News stories tagged with: #javits center

Penguin Random House Withdraws From BookExpo and BookCon 2020: Coronavirus Update

Penguin Random House, announces its withdrawal from New York City’s 2020 BookExpo and ReedPop’s associated public weekend, BookCon. The post Penguin Random House Withdraws From BookExpo and BookCon 2020: Coronavirus Update appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2020-03-18 19:57:06 UTC ]
More news stories like this | News stories tagged with: #coronavirus update #penguin random house #bookexpo #random house

PRH Pulls Out of BookExpo, BookCon

With the new coronavirus continuing to spread in New York City, Penguin Random House said it was withdrawing its participation from the events, which are set to take place at the end of May in New York City's Javits Center. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #prh pulls #javits center #penguin random house

Time for Publishers to Broaden Their View

A multicultural marketing expert says publishers need a better understanding of people of color’s interests. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-13 04:00:00 UTC ]
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Reed Confirms BookExpo, BookCon to Proceed as Planned

Reed Exhibitions issued a statement confirming that BookExpo and BookCon will proceed as planned May 27-31, 2020, at the Javits Center in New York City. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-03-05 05:00:00 UTC ]
More news stories like this | News stories tagged with: #javits center #bookexpo

Launching Your Audience Engagement Strategy: Lessons From Krautreporter’s Playbook

German news publisher Krautreporter has produced a resource to help other news organisations with audience engagement. The publisher is a Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-02-26 19:15:09 UTC ]
More news stories like this | News stories tagged with: #news publisher

AT&T Pulls Plug on Audience Network, Which Will Become HBO Max Preview Channel

Audience Network, which has been on shaky ground since parent company AT&T bought Time Warner (now called WarnerMedia) in 2018, will soon be no more. AT&T said on Wednesday that it is pulling the plug on Audience Network, and will "transition" it this spring to a preview channel for HBO... Continue reading at AdWeek

[ AdWeek | 2020-01-09 00:45:55 UTC ]
More news stories like this | News stories tagged with: #audience network #shaky ground #hbo max #streaming service #time warner

How Do You Sell Content to an Audience That Controls the Narrative?

Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so... Continue reading at Publishing Executive

[ Publishing Executive | 2019-12-11 16:35:15 UTC ]
More news stories like this | News stories tagged with: #sell content #effective ways #make money #publishing industry

Media Execs Talk New Revenue Streams and Building on Loyal Audiences at the Folio: Show

Day two of the Folio: Show opened with another panel of industry veterans sharing insights on leveraging content for revenue, moderated by Christa Carone, president of Group Nine Media.  Eric Schurenberg, CEO of Mansueto Ventures, the parent company of Inc. and Fast Company, shared intel on how... Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-31 21:34:33 UTC ]
More news stories like this | News stories tagged with: #yankee publishing #general manager #editorial teams #cookbook #hearst #bonnier

Why Audience Ownership Helps You Control Your Margins

The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in the sun and now put all your efforts into creating... Continue reading at Publishing Executive

[ Publishing Executive | 2019-10-08 14:32:35 UTC ]
More news stories like this | News stories tagged with: #media landscape #latest challenge #digital publishing

Facebook’s Jennifer Howard reveals best practices for engaging an audience with Facebook Watch

  Jennifer Howard, Managing Director of Entertainment, Media, and Tech at Facebook, sits down with Ad Age Associate Publisher Heidi Waldusky to discuss how Facebook Watch is changing the way its 140 million daily users consume content—and how marketers can take advantage of it. A custom... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 19:52:00 UTC ]
More news stories like this | News stories tagged with: #facebook watch #jennifer howard #associate publisher

Vice Media to acquire Refinery29 in drive for female audiences

Vice Media Inc., the youth-oriented media company, agreed to acquire the online publisher Refinery29, seeking to reignite growth by reaching a young female audience. The deal marks the biggest move yet by Vice Chief Executive Officer Nancy Dubuc, who has been trying to revive the once... Continue reading at Advertising Age

[ Advertising Age | 2019-10-02 19:51:02 UTC ]
More news stories like this | News stories tagged with: #regulatory approval #financial adviser #falling short #bloomberg reported #$450 million #—bloomberg news #hearst #digital publishing #digital media #online publisher

Esports makes a deal with Nielsen to measure its audience

The esports industry, notorious for its lack of reliable streaming viewer figures, is trying to get its act together and provide third-party ratings to make its broadcasts attractive for rights buyers and advertisers. Companies like Tencent Holding Ltd.’s Riot Games and World of Warcraft’s... Continue reading at Advertising Age

[ Advertising Age | 2019-09-26 18:44:54 UTC ]
More news stories like this | News stories tagged with: #competitive gaming #grown immensely #super bowl #—bloomberg news #nielsen

Overwatch League confident in using different audience metrics

Overwatch League is working with Nielsen to make its viewership metrics compatible with traditional sports, helping sponsors and investors to feel more confident in the data from the property. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2019-09-09 22:15:00 UTC ]
More news stories like this | News stories tagged with: #nielsen

Women's World Cup showed how safety guardrails cost brands valuable audiences

For 30 glorious days each year, brands in every category reach out to LGBTQ+ consumers and say, "We see you (and your wallets)." By July, the media and marketing industries have usually abandoned their rainbow-tinted Pride goggles. This year though, the LGBTQ+ community was gifted a brief,... Continue reading at Advertising Age

[ Advertising Age | 2019-09-03 22:13:52 UTC ]
More news stories like this | News stories tagged with: #artificial intelligence #president trump #hate speech #pride month #marketing campaigns #brand safety #digital publishers

Webtoon Builds An Audience for Webcomics

The digital publishing and self-publishing platform, which was founded in Korea, has expanded in the U.S., and is preparing to launch a series of nine online graphic adaptations of young adult prose novels published by a variety of big houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-08-30 04:00:00 UTC ]
More news stories like this | News stories tagged with: #self-publishing platform #big houses #digital publishing

A blind heroine rules this audio comic book written for a blind audience

Blind magician Chad Allen has entertained audiences for 20 years at Hollywood's Magic Castle. His latest trick: an audio comic book whose heroine does battle in Trump's America. Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-08-26 14:00:59 UTC ]
More news stories like this | News stories tagged with: #comic book