ESPN boss says it’s ‘all hands on deck’ to find younger audience

ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2 million subscribers who pay $5 a month. But its ambitions are much greater, part of a broader streaming push at Disney that includes a new family-oriented platform and the Hulu TV service. To bolster ESPN+, the company has signed new sports rights deals with college conferences, boxing promoters and the UFC mixed martial arts league, Pitaro said. The idea is to draw an audience that doesn’t watch much traditional TV. “When you’re on traditional television, everyone is seeing the same thing,” Pitaro said in an interview Thursday on Bloomberg Television. “The promise of the internet is the right content to the right user at the right time—you and I can get different things. My 15-year-old son and I can experience different things within the ESPN app or on ESPN+.” There was a time when Disney stock rose and fell on the results of its traditional ESPN network, long the company’s single most profitable channel. But with Disney’s new focus on streaming services, the pressure is off Pitaro somewhat. Network Challenges The ESPN network has continued to lose subscribers, though its operating income grew last quarter. “I wouldn’t characterize it as a turnaround,” Pitaro said. “I would... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-23 22:01:09 UTC ]
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Publishing must 'radically reimagine' its audience, major diversity study says

The UK's first academic study on diversity in trade publishing and fiction has called for the industry to “radically reimagine” its audience and value readers outside the white middle classes. Continue reading at The Bookseller

[ The Bookseller | 2020-06-22 22:54:17 UTC ]
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Mark Wheeller's plays find new home at Salamander Street

Salamander Street, an independent publisher based in Bristol, has acquired the backlist of plays by Mark Wheeller. Continue reading at The Bookseller

[ The Bookseller | 2020-06-11 14:38:17 UTC ]
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Andrew Bolt’s column mocking Greta Thunberg breached standards, press watchdog finds

News Corp columnist accuses Australian Press Council of sabotaging debate and doubles down by repeating slurs about Thunberg’s autism Andrew Bolt’s mocking column about Greta Thunberg, which referred to the young climate campaigner as “deeply disturbed” and “freakishly influential”, breached... Continue reading at The Guardian

[ The Guardian | 2020-06-04 03:24:39 UTC ]
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As Audiobook Market Grows, Narrators of Color Find Their Voice

Publishers are increasingly seeking out audio talent that reflects the race and experience of the books’ authors and characters. But what constitutes a black, Latino or Asian voice? Continue reading at The New York Times

[ The New York Times | 2020-06-03 12:00:12 UTC ]
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BookExpo Children’s Dinner Speakers Emphasize Finding One’s Voice

This year’s BookExpo Children’s Book & Author Dinner took place via Facebook Live, where more than 700 booksellers and others viewed in real time a diverse group of authors, ranging from the iconic Judy Blume to younger voices such as Kwame Mbalia and Raj Haldar. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-29 04:00:00 UTC ]
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Salman Rushdie, Diana Gabaldon and other authors reflect on the books they find most transporting

This summer, instead of squeezing one more book into our suitcases, we’ll need what we read to transport us to faraway places. Continue reading at The Washington Post

[ The Washington Post | 2020-05-27 06:00:00 UTC ]
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BookExpo 2020: Marie Lu on Finding Hope in Dystopia

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[ Publishers Weekly | 2020-05-27 04:00:00 UTC ]
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In ‘Endland,’ Tim Etchells finds squalid humor in post-Brexit Britain

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[ The Washington Post | 2020-05-18 13:25:32 UTC ]
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Finding your literary voice - with a working class accent

At the beginning of 2020, well before my debut novel was published, I was invited to an evening soiree in Glasgow’s Mitchell Library – a kind of preview event for authors performing at a well-known literary festival. I changed quickly in the toilet at the car salesroom I worked in and navigated... Continue reading at The Bookseller

[ The Bookseller | 2020-05-15 16:53:37 UTC ]
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Akwaeke Emezi Finds Meaning In 'Death'

In their new novel, 'The Death of Vivek Oji,' Emezi celebrates the life, and mourns the death, of a queer boy in Nigeria. Continue reading at Publishers Weekly

[ Publishers Weekly | 2020-05-15 04:00:00 UTC ]
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How to find free ebooks while libraries are closed

Shelter in place orders throughout the country haven’t just brought the economy to a grinding halt, but frozen civic infrastructure as well. Sure, water still flows from our taps, police and firefighters are still on the job, but your local library l... Continue reading at Engadget

[ Engadget | 2020-05-11 15:00:59 UTC ]
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Abandoning suburbia for the open water, a family finds more than adventure in ‘Sea Wife’

Inspired by a true story, Amity Gaige’s new novel is a gripping tale of a marriage on the brink Continue reading at The Washington Post

[ The Washington Post | 2020-05-08 13:00:00 UTC ]
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Finding Space for Art in Dark Times

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[ Literrary Hub | 2020-05-07 08:48:18 UTC ]
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Sleight of Hand: On Meena Kandasamy’s “When I Hit You” and “Exquisite Cadavers”

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[ Los Angeles Review of Books | 2020-05-06 12:30:45 UTC ]
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How Local Literary Communities Can Find Strength During Social Distancing

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[ Book Riot | 2020-05-06 10:32:17 UTC ]
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Harry and Meghan biography Finding Freedom listed on Amazon

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[ The Bookseller | 2020-05-03 16:33:59 UTC ]
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Poet and comedian Derrick C. Brown finds the bright spots in quarantine life

For National Poetry Month, Brown launched “Goodnight America,” a weekly series of live performances on Zoom that combine poetry, comedy and lullabies. Continue reading at The Washington Post

[ The Washington Post | 2020-04-30 12:00:00 UTC ]
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Natasha Trethewey: I find myself longing for slower ways of connection

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[ The Washington Post | 2020-04-30 09:26:58 UTC ]
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Cassell to publish book on every song The Boss ever recorded

Cassell has acquired a 670-page book giving "the full story" behind every song Bruce Springsteen has ever recorded and released. Continue reading at The Bookseller

[ The Bookseller | 2020-04-24 05:59:50 UTC ]
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