ESPN boss says it’s ‘all hands on deck’ to find younger audience

ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2 million subscribers who pay $5 a month. But its ambitions are much greater, part of a broader streaming push at Disney that includes a new family-oriented platform and the Hulu TV service. To bolster ESPN+, the company has signed new sports rights deals with college conferences, boxing promoters and the UFC mixed martial arts league, Pitaro said. The idea is to draw an audience that doesn’t watch much traditional TV. “When you’re on traditional television, everyone is seeing the same thing,” Pitaro said in an interview Thursday on Bloomberg Television. “The promise of the internet is the right content to the right user at the right time—you and I can get different things. My 15-year-old son and I can experience different things within the ESPN app or on ESPN+.” There was a time when Disney stock rose and fell on the results of its traditional ESPN network, long the company’s single most profitable channel. But with Disney’s new focus on streaming services, the pressure is off Pitaro somewhat. Network Challenges The ESPN network has continued to lose subscribers, though its operating income grew last quarter. “I wouldn’t characterize it as a turnaround,” Pitaro said. “I would... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-23 22:01:09 UTC ]
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[ The New York Times | 2020-08-18 23:35:17 UTC ]
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Harry and Meghan biography Finding Freedom reigns supreme in the charts

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[ The Bookseller | 2020-08-18 13:39:42 UTC ]
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‘Finding Freedom’ dissects Prince Harry and Meghan Markle’s break with the royal family

Co-authors Omid Scobie and Carolyn Durand spoke to more than 100 friends, aides and others in the Sussexes’ “inner circle.” Continue reading at The Washington Post

[ The Washington Post | 2020-08-17 05:36:04 UTC ]
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[ Publishers Weekly | 2020-08-10 04:00:00 UTC ]
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Some Big Publishers Find Ways to Cope

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[ Publishers Weekly | 2020-08-07 04:00:00 UTC ]
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Create Your Dream Magical World and Find Your Next Great YA Book About Immigrants

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[ Book Riot | 2020-08-06 10:33:00 UTC ]
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BookTrust hands out 237,000 books during lockdown

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[ The Bookseller | 2020-08-06 10:28:34 UTC ]
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[ Literrary Hub | 2020-08-06 08:49:19 UTC ]
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[ The Bookseller | 2020-08-04 00:41:37 UTC ]
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[ The Bookseller | 2020-07-24 00:40:12 UTC ]
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[ The Bookseller | 2020-07-17 09:56:49 UTC ]
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[ The Bookseller | 2020-07-08 06:40:23 UTC ]
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[ The Bookseller | 2020-07-07 11:36:17 UTC ]
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[ AdWeek | 2020-07-06 20:50:30 UTC ]
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[ Publishing Perspectives | 2020-07-06 15:29:18 UTC ]
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[ The Washington Post | 2020-07-03 12:00:00 UTC ]
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[ The Bookseller | 2020-07-03 03:21:39 UTC ]
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[ The Bookseller | 2020-06-24 00:27:21 UTC ]
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