ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2 million subscribers who pay $5 a month. But its ambitions are much greater, part of a broader streaming push at Disney that includes a new family-oriented platform and the Hulu TV service. To bolster ESPN+, the company has signed new sports rights deals with college conferences, boxing promoters and the UFC mixed martial arts league, Pitaro said. The idea is to draw an audience that doesn’t watch much traditional TV. “When you’re on traditional television, everyone is seeing the same thing,” Pitaro said in an interview Thursday on Bloomberg Television. “The promise of the internet is the right content to the right user at the right time—you and I can get different things. My 15-year-old son and I can experience different things within the ESPN app or on ESPN+.” There was a time when Disney stock rose and fell on the results of its traditional ESPN network, long the company’s single most profitable channel. But with Disney’s new focus on streaming services, the pressure is off Pitaro somewhat. Network Challenges The ESPN network has continued to lose subscribers, though its operating income grew last quarter. “I wouldn’t characterize it as a turnaround,” Pitaro said. “I would... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-23 22:01:09 UTC ]
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Bestselling children’s book author Matthew Paul Turner, who came out as gay in 2020, is emphasizing inclusivity and self-acceptance in his new title, ‘I Am God’s Dream,’ which he calls his favorite book yet. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-02-09 05:00:00 UTC ]
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The Steam Deck, Valve’s take on a Switch-style portable PC gaming machine, is perhaps the most anticipated piece of portable hardware since…well, since the Nintendo Switch. So it’s understandable that the technology press is champing at the bit to devour every detail about it, even well before... Continue reading at PC World
[ PC World | 2022-02-08 14:47:24 UTC ]
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When Roku and Nielsen struck a strategic alliance last March, users of connected TV's most popular platform were promised a major advertising upgrade. Roku, whose platform now has 56.4 million active accounts, is adding Nielsen's Digital Ad Ratings audience guarantees to its ad platform OneView,... Continue reading at AdWeek
[ AdWeek | 2022-02-01 14:00:00 UTC ]
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The Silent Era of cinema was perhaps its most equitable with both hearing and hearing-impaired viewers able to enjoy productions alongside one another, but with the advent of "talkies," deaf and hard-of-hearing American's found themselves largely excluded from this new dominant entertainment... Continue reading at Engadget
[ Engadget | 2022-01-29 16:30:45 UTC ]
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In a new book, a cold-case team identifies a Jewish man as the likely culprit, stirring questions about culpability in extreme circumstances. Continue reading at The Washington Post
[ The Washington Post | 2022-01-21 19:32:39 UTC ]
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Put these new board books publishing in the first half of 2022 into the hands of the youngest readers in your life. Continue reading at Book Riot
[ Book Riot | 2022-01-20 11:39:00 UTC ]
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Two legacy titles that the venture equity firm Recurrent Ventures purchased from Bonnier Corp. in October 2020, Field & Stream and Outdoor Life, have seen audience, revenue and staff growth since their acquisition, making a positive case for private equity-backed media. Year over year... Continue reading at AdWeek
[ AdWeek | 2022-01-20 11:26:48 UTC ]
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I’ve had the grand pleasure of meeting Julia Alvarez twice. The first meeting was figurative: I met her through her writing. I was in middle school, searching for a silent reading book in my classroom library. There, on the shelf of books that seemed less shelf than treasure chest, was a novel... Continue reading at Literrary Hub
[ Literrary Hub | 2021-12-14 09:49:59 UTC ]
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Nosy Crow has landed a "stunning, vibrant" illustrated gift book of ancient Indian fables, retold by poet Nikita Gill in her debut book for younger children, illustrated by Chaaya Prabhat. Continue reading at The Bookseller
[ The Bookseller | 2021-11-30 22:50:19 UTC ]
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It's officially Black Friday and that means if you didn't snatch up any of the early deals that came and went earlier this month, now's the time to shop. Despite kicking off the holiday season (unbearably) early this year with a deluge of deals, retailers are still have some compelling Black... Continue reading at Engadget
[ Engadget | 2021-11-26 11:15:21 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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Former shock jock Jones tells fans to find him on Facebook as he departs TV. Plus: Seven’s costly Cleo Smith case blunderWhen News Corp unveiled plans for Piers Morgan to headline an international prime time talk show we flippantly said “Move over Andrew Bolt, Alan Jones and Peta Credlin – there... Continue reading at The Guardian
[ The Guardian | 2021-11-05 01:29:20 UTC ]
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Anyone who has worked in a bookstore knows only too well that moment when a customer approaches by saying, “So I don’t remember the title, or the author, but—.” And we’ve all been on the other side of the counter, trying to pinpoint something we can’t quite describe at a bookstore (“It’s a... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-21 08:55:42 UTC ]
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Solnit’s ‘Orwell’s Roses’ is the story of a life that doesn’t read like a typical biography. Continue reading at The Washington Post
[ The Washington Post | 2021-10-19 14:00:00 UTC ]
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“The Every,” a sequel to “The Circle,” suffers from the Web’s worst quality: unlimited space. Continue reading at The Washington Post
[ The Washington Post | 2021-10-19 12:00:00 UTC ]
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A new survey of Australia’s international book rights sales finds children’s books are most popular with overseas buyers but adult fiction is catching up. Continue reading at The Conversation
[ The Conversation | 2021-10-18 19:12:38 UTC ]
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Long under-appreciated in the French book business, literary agents are making headway in rights and representation. A new report looks at their gains. The post A Growing Breed in France: Literary Agents Find New Traction appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-10-15 11:06:45 UTC ]
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‘The War for Gloria’ is a plainspoken tale of a man finding his way the tough way Continue reading at The Washington Post
[ The Washington Post | 2021-10-04 16:11:35 UTC ]
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A guide that can serve as a starting point to help you find interesting, relevant and fascinating free online english literature courses. Continue reading at Book Riot
[ Book Riot | 2021-09-21 10:40:00 UTC ]
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Book publisher powerhouse Molly Stern started her own company on the premise of using influential creators to surface overlooked talent. Author Gillian Flynn and writer-producer Lena Waithe are curating what could be the next wave of notable authors through their partnership with indie publisher... Continue reading at Fast Company
[ Fast Company | 2021-09-21 09:00:03 UTC ]
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