ESPN boss says it’s ‘all hands on deck’ to find younger audience

ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2 million subscribers who pay $5 a month. But its ambitions are much greater, part of a broader streaming push at Disney that includes a new family-oriented platform and the Hulu TV service. To bolster ESPN+, the company has signed new sports rights deals with college conferences, boxing promoters and the UFC mixed martial arts league, Pitaro said. The idea is to draw an audience that doesn’t watch much traditional TV. “When you’re on traditional television, everyone is seeing the same thing,” Pitaro said in an interview Thursday on Bloomberg Television. “The promise of the internet is the right content to the right user at the right time—you and I can get different things. My 15-year-old son and I can experience different things within the ESPN app or on ESPN+.” There was a time when Disney stock rose and fell on the results of its traditional ESPN network, long the company’s single most profitable channel. But with Disney’s new focus on streaming services, the pressure is off Pitaro somewhat. Network Challenges The ESPN network has continued to lose subscribers, though its operating income grew last quarter. “I wouldn’t characterize it as a turnaround,” Pitaro said. “I would... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-23 22:01:09 UTC ]
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Register Today for AAPI Communities in Conversation #7, Featuring Marie Myung-Ok Lee, Author of 'Finding My Voice'

Lee is set to appear in conversation with Lynn Nguyen from the Los Angeles Public Library. The live stream is set for Tuesday, July 5th at 1 PM ET. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-24 04:00:00 UTC ]
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Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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Toronto airport boss tries to rally staff amid continued disruptions

The head of Canada's busiest airport sought to rally staff on Thursday, amid its continued disruptions and delays, but warned they might encounter more angry customers if the problems continue at Pearson International Airport.  Continue reading at CBC

[ CBC | 2022-06-09 23:40:46 UTC ]
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2 Literary Novels Find the Poetry in Animal Rescue

A Nobel laureate and a future publisher play major roles in Margarita Engle’s “Singing With Elephants” and Michael Morpurgo’s “The Puffin Keeper.” Continue reading at The New York Times

[ The New York Times | 2022-06-03 04:06:53 UTC ]
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Finding Hope When Grief Leaves ‘A Hole in the World’

In her debut book, Amanda Held Opelt reflects on loss, including the death of her sister Rachel Held Evans, and looks at different cultures to argue for why Americans must learn to normalize difficult emotions. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-05-25 04:00:00 UTC ]
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Jen Silverman on Re-reading, Making a Tarot Deck, and Other Kinds of Escape

Jen Silverman’s novel, We Play Ourselves, is out now in paperback from Random House, so we asked about her favorite books to give to friends, the best stories to revisit, and how she procrastinates. * What is your favorite book to give as a gift? I am bad at many things in life, among them... Continue reading at Literrary Hub

[ Literrary Hub | 2022-05-24 08:51:33 UTC ]
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Netflix's Love, Death and Robots finds the 'nerd joy' of adult animation

What happens when animation geeks get the greenlight to produce whatever they want? You get Netflix's Love, Death and Robots, an anthology series that's meant to remind viewers that cartoons aren't just for kids. You'd think that would be a foregone conclusion in 2022, decades after anime has... Continue reading at Engadget

[ Engadget | 2022-05-21 13:00:32 UTC ]
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Finding wisdom in Charles Baudelaire’s mad scribblings

A new translation of ‘The Late Fragments’ reveals the great French poet’s wit and foresight Continue reading at The Washington Post

[ The Washington Post | 2022-05-11 12:00:03 UTC ]
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Quiz: You’re Going on a Scavenger Hunt to Find Your Next Fun Queer YA Read

Take this quiz to go on a scavenger hunt and get a fun queer YA book recommendation based on what you find! Continue reading at Book Riot

[ Book Riot | 2022-05-03 10:30:00 UTC ]
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How to Find an Online Book Club—or Start One Yourself

From live virtual reading groups to apps for organizing in-person meet-ups, we have tips to help you gather with your fellow bibliophiles. Continue reading at Wired

[ Wired | 2022-04-28 11:00:00 UTC ]
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Kentucky Hands Unprecedented Control of Public Libraries to Politicians

New legislation in Kentucky gives complete control of public library board appointments to county judge executives. Continue reading at Book Riot

[ Book Riot | 2022-04-19 13:08:55 UTC ]
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New Kentucky Law Hands Control of Libraries to Local Politicians

In a move that has alarmed library leaders, Kentucky bill SB 167—which came back from the dead last week with a veto override—will empower local politicians to “appoint whomever they want to library boards and block major library spending.” Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-04-18 04:00:00 UTC ]
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Report Finds 'Alarming Spike' In Book Bans In U.S. Schools

Over 1,000 books were banned in schools in the past year, with bans disproportionately targeting books on race and the LGBTQ community. Continue reading at The Huffington Post

[ The Huffington Post | 2022-04-07 19:26:40 UTC ]
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Many Americans distrust emerging technology, new study finds

For more than a century, popular science fiction has promised us a future filled with robotics and AI technologies. In 2022, many of those dreams are being realized — computers recognize us on sight and cars can drive themselves, we’re building intelligent exoskeletons that multiply our strength... Continue reading at Engadget

[ Engadget | 2022-03-31 17:00:38 UTC ]
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ALA Poll Finds Public Broadly Opposes Book Banning Efforts

The poll found that 71% of voters oppose efforts to remove books from public libraries, including majorities of voters across party lines. Furthermore, 74% of parents of public school children expressed “a high degree of confidence” in school librarians to make good decisions about which books... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-25 04:00:00 UTC ]
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PLA & Pacific Northwest Spotlight: Can Amazon's Kindle Vella Break Through with Younger Readers?

For Kindle Vella, Amazon’s reading app for serial fiction, Gen Z readers, who are consuming webtoons and web novels in large numbers, could hold the key to success. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
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Disney Publishing Teams with ESPN for New Publishing Imprint

Disney Publishing Worldwide is pairing with ESPN to create a new imprint, Andscape Books. DPW and ESPN are both part of the Walt Disney Company, and Andscape is ESPN’s Black media platform. First books will be released later this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-03-04 05:00:00 UTC ]
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Will your games work on the Steam Deck? This official tool tells you

Valve’s portable PC gaming machine, the Steam Deck, is gaining a lot of attention as its official release date draws near. But between its Linux-based Steam OS operating system and its power-efficient AMD parts, players could be forgiven for wondering which high-powered games can actually run... Continue reading at PC World

[ PC World | 2022-02-23 17:14:15 UTC ]
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Among Watergate’s heroes and villains, finding ‘a more human story’

Nearly 50 years after the break-in, Garrett M. Graff focuses on the scandal's flawed characters — and makes some corrections. Continue reading at The Washington Post

[ The Washington Post | 2022-02-18 13:00:40 UTC ]
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Valve Steam Deck wows reviewers: ‘The most innovative gaming PC in 20 years’

The Steam Deck, Valve’s take on a Switch-style portable PC gaming machine, is perhaps the most anticipated piece of portable hardware since…well, since the Nintendo Switch. So it’s understandable that the technology press is champing at the bit to devour every detail about it, even well before... Continue reading at PC World

[ PC World | 2022-02-09 18:09:04 UTC ]
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