ESPN boss says it’s ‘all hands on deck’ to find younger audience

ESPN President Jimmy Pitaro says the sports network is “all hands on deck” to attract more women and younger viewers, a crusade that includes a new streaming service launched last year. The Walt Disney Co.-owned cable giant introduced its ESPN+ online service a year ago, and it has drawn over 2 million subscribers who pay $5 a month. But its ambitions are much greater, part of a broader streaming push at Disney that includes a new family-oriented platform and the Hulu TV service. To bolster ESPN+, the company has signed new sports rights deals with college conferences, boxing promoters and the UFC mixed martial arts league, Pitaro said. The idea is to draw an audience that doesn’t watch much traditional TV. “When you’re on traditional television, everyone is seeing the same thing,” Pitaro said in an interview Thursday on Bloomberg Television. “The promise of the internet is the right content to the right user at the right time—you and I can get different things. My 15-year-old son and I can experience different things within the ESPN app or on ESPN+.” There was a time when Disney stock rose and fell on the results of its traditional ESPN network, long the company’s single most profitable channel. But with Disney’s new focus on streaming services, the pressure is off Pitaro somewhat. Network Challenges The ESPN network has continued to lose subscribers, though its operating income grew last quarter. “I wouldn’t characterize it as a turnaround,” Pitaro said. “I would... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-23 22:01:09 UTC ]
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Hands-on: Windows 11’s new AI tools aren’t ready for prime time

AI will change the way that we work. Or so says the most fervent purveyors of the tech, which now includes Microsoft. But after seeing ChatGPT, Dall-E, and other AI systems integrated into the latest versions of Windows 11, Office, and the company’s Microsoft 365 platform, I can’t say that... Continue reading at PC World

[ PC World | 2023-09-26 17:00:00 UTC ]
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New PEN America Report Finds 33% Jump in School Book Bans

"Amid a growing climate of censorship, school book bans continue to spread through coordinated campaigns by a vocal minority of groups and individual actors and, increasingly, as a result of pressure from state legislation," the report finds. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-21 04:00:00 UTC ]
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The Morning After: Twitter hands over Trump’s DMs

Newly unsealed court filings reveal how much data Xwitter has handed over to the January 6 investigation. This includes all tweets sent, drafted, liked and retweeted – even if they were subsequently deleted – by Donald Trump’s official account. This cache also included DMs sent, received or... Continue reading at Engadget

[ Engadget | 2023-08-17 11:15:13 UTC ]
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The future of art is in AI’s hands

An ongoing lawsuit by artists against AI’s biggest players highlights how copyright law can’t keep pace with AI. Artificial Intelligence is rapidly transforming many industries and communities around the world. One of the first groups to feel its impact—and also generate some of its fiercest... Continue reading at Fast Company

[ Fast Company | 2023-08-10 06:00:00 UTC ]
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Report finds YouTube more popular than TikTok for young book buyers

Despite recent stories about the popularity of BookTok, Neilsen’s survey found more of those aged between 14-25 searched YouTube for new reads YouTube trumps TikTok as the most popular online platform for young people to discover new books, according to a report by Nielsen BookData.Nielsen,... Continue reading at The Guardian

[ The Guardian | 2023-08-07 14:48:11 UTC ]
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Judge Finds Revived Amazon E-book Monopoly Suit Should Proceed

A magistrate judge in New York has once again recommended that a lawsuit accusing the Big Five publishers of colluding with Amazon to fix e-book prices should be dismissed. But in a twist, the court found that a monopolization claim against Amazon should proceed. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-01 04:00:00 UTC ]
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Finding a Good Story in Every Corner: A Conversation with José Eduardo Agualusa, by Anderson Tepper

Finding a Good Story in Every Corner: A Conversation with José Eduardo Agualusa, by Anderson Tepper Interviews [email protected] Mon, 07/24/2023 - 15:01 © Rosa CunhaOver the past fifteen years, I’ve had the pleasure of crossing paths with the... Continue reading at World Literature Today

[ World Literature Today | 2023-07-24 20:01:34 UTC ]
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Finding Her #ownvoice: A Conversation with Ivy Ngeow, by Susan Blumberg-Kason

Finding Her #ownvoice: A Conversation with Ivy Ngeow, by Susan Blumberg-Kason Interviews [email protected] Tue, 07/18/2023 - 15:46 Ivy Ngeow grew up in Johor Bahru, Malaysia, and now makes her home in London. An architect and interior designer by... Continue reading at World Literature Today

[ World Literature Today | 2023-07-18 20:46:55 UTC ]
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This L.A. pharmacist's debut novel is loaded with sex and drugs. Don't tell her boss

Ruth Madievsky, a clinical pharmacist, insists her debut on sisters living dangerously is 'so fictional!' But it also channels her immigrant family's stories. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-07-06 13:00:43 UTC ]
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Black creators drive higher media value for marketers, study finds

A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age

[ Advertising Age | 2023-06-13 14:00:00 UTC ]
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Want a Living Wage? You Won’t Find It Working at Most Indie Bookstores

You won't make a living wage working as a bookseller in an indie bookstore. Here's a look at wages across the country. Continue reading at Book Riot

[ Book Riot | 2023-06-12 10:37:00 UTC ]
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DOE Delivers Potentially Crucial Finding in Fight Against Book Bans

Freedom to read advocates are applauding a federal consent decree that could help blunt the surge of book bans in schools. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-23 04:00:00 UTC ]
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New Books Find Voices of Faith in Fraught Times

Religion publishers address many of the most challenging social issues facing a polarized nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-19 04:00:00 UTC ]
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With Russia at war, fascism has taken hold of its young people, Canadian researcher finds

While his assessment has its detractors, Canadian author and Russia expert Ian Garner believes fascist views now permeate Russia's young people to such a degree that the chances of a lasting peace following the war in Ukraine are remote. ... Continue reading at CBC

[ CBC | 2023-05-15 08:00:00 UTC ]
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LGBTQ Writers Find Their Voice at Lambda Literary Retreat

As Lambda’s Writer’s Retreat for Emerging LGBTQ Voices returns to an in-person format this summer, previous retreat participants look back on the experiences as a crucial moment in their development as queer authors. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
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Jack Zipes: Still Finding Stories That Need to Be Told

Jack Zipes technically retired from his position as professor of German and comparative literature at the University of Minnesota in 2008, but he hasn't paused his prolific contributions to storytelling and radical children's literature. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-04 04:00:00 UTC ]
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This Memoir Shows How To Find Beauty In The Aftermath Of Divorce

Maggie Smith's book "You Could Make This Place Beautiful" explores the meanings behind womanhood, gender roles, family and jobs. Continue reading at HuffPost

[ HuffPost | 2023-04-19 09:45:33 UTC ]
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Survey Finds Self-Published Authors Making Gains

The median income for self-published authors increased substantially in 2022 compared to 2021, to $12,749 last year—more than the median for authors published by traditional houses. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-17 04:00:00 UTC ]
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Finding “Enough”: A Conversation with Nicole Chung, by Renee H. Shea

Finding “Enough”: A Conversation with Nicole Chung, by Renee H. Shea Interviews [email protected] Mon, 04/03/2023 - 21:13 Writer and editor Nicole Chung is the author of the best-selling memoir All You Can Ever Know (Catapult, 2018), the story of... Continue reading at World Literature Today

[ World Literature Today | 2023-04-04 02:13:03 UTC ]
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Judge Finds Texas Library's Book Bans Unconstitutional, Orders Books Returned

In a victory for freedom to read advocates, federal judge Robert Pitman found that Llano County's "targeting and removal" of a host of allegedly "inappropriate" books from library shelves constituted viewpoint and content discrimination. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-04-03 04:00:00 UTC ]
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