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Premiere Week ratings tank as younger viewers turn their backs on a new TV season

If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-10-02 20:09:24 UTC ]
More news stories like this | News stories tagged with: #nielsen #higher rates #marketers continue #ad dollars #modern family


How linear TV benefits from an excess of streaming options

The giddy excess of the Peak TV era has culminated in a sort of option paralysis among consumers, many of whom, when presented with a near-infinite number of entertainment choices, make none whatsoever. According to Nielsen’s newly released Total Audience Report for the first quarter of 2019,... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-02 20:18:24 UTC ]
More news stories like this | News stories tagged with: #nielsen #awful lot #ad impressions #marketers continue #year-ago period #good deal