Page 1 of 1 pages
If the sky isn’t exactly falling on the broadcast TV advertising model, it certainly seems to be a lot closer to the ground than it once was. The ongoing flight of younger viewers from linear television has made a hash of what’s traditionally been a week for sampling new shows and revisiting old... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-02 20:09:24 UTC ]
More news stories like this | News stories tagged with:
#modern family
#ad dollars
#marketers continue
#higher rates
#nielsen
The giddy excess of the Peak TV era has culminated in a sort of option paralysis among consumers, many of whom, when presented with a near-infinite number of entertainment choices, make none whatsoever. According to Nielsen’s newly released Total Audience Report for the first quarter of 2019,... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-02 20:18:24 UTC ]
More news stories like this | News stories tagged with:
#good deal
#year-ago period
#younger set
#marketers continue
#ad impressions
#awful lot
#nielsen