AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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The Women's Prize for Fiction has announced it is adopting a new, collective sponsorship model instead of a single headline sponsor going forward. Continue reading at The Bookseller
[ The Bookseller | 2017-05-31 00:00:00 UTC ]
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The software-development kit for Facebook's Instant Articles media-rich, quick-loading stories from publishers now supports Google AMP, and the social network said support for Apple News is on the way. Partner engineering director Piyush Mangalick said in a Facebook Media blog post that an... Continue reading at AdWeek
[ AdWeek | 2017-05-25 00:00:00 UTC ]
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In its bid to make the mobile web faster--and more profitable--Google is adding more capabilities to its accelerated mobile pages to help publishers make more money and users waste less battery power. At its annual I/O developer conference this week, Google unveiled several updates for its AMP... Continue reading at AdWeek
[ AdWeek | 2017-05-20 00:00:00 UTC ]
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George R R Martin has confirmed he is working on four Game of Thrones prequel scripts with HBO, which will be new stories set in a "secondary universe". Continue reading at The Bookseller
[ The Bookseller | 2017-05-17 00:00:00 UTC ]
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Jonathan Cape has acquired The Hungover Games, a memoir by journalist Sophie Heawood about life as a single mother, following a "fierce" auction. Continue reading at The Bookseller
[ The Bookseller | 2017-05-13 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 3% higher in the week ended Apr. 30, 2017, than in the similar week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-05 00:00:00 UTC ]
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Westchester Publishing Services has formed a new division to reach the K-12 educational publishing market and named industry veteran Kevin J. Gray to head the unit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-05-02 00:00:00 UTC ]
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United Airlines will offer up to $10,000 when a traveler voluntarily gives up a seat on an oversold flight, part of a policy overhaul following the passenger-yanking video seen around the world. The Chicago-based carrier is adopting 10 policy changes in response to the outcry over the April 9... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-27 00:00:00 UTC ]
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Stripes’ publisher Jane Harris is to step down from running the list after 12 years with the Little Tiger Group fiction imprint, triggering a restructure. Continue reading at The Bookseller
[ The Bookseller | 2017-04-26 00:00:00 UTC ]
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Boston Red Sox pitcher Matt Barnes has been suspended four games and fined for throwing a fastball past the head of Baltimore star Manny Machado. The commissioner’s office issued the penalty Monday. The Red Sox are off and Barnes is appealing, meaning the reliever can continue to pitch until the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-04-25 00:00:00 UTC ]
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Facebook is adding email and page like call-to-action units to its Instant Articles format for publishers, and the social network is testing CTA units for free trials and mobile application installations. Product manager Josh Roberts introduced the calls to action in a Facebook Media blog post,... Continue reading at AdWeek
[ AdWeek | 2017-04-07 00:00:00 UTC ]
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I feel very conflicted about Bulletstorm: Full Clip Edition, a.k.a. Bulletstorm: Remastered. Not so much about the game itself—People Can Fly’s shooter is unabashedly dumb, but in a fun “We did this on purpose” way that mostly works. And the Skill Shot system (more on that later) is still... Continue reading at PC World
[ PC World | 2017-04-06 00:00:00 UTC ]
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We asked publishers at yesterday's Digiday Publishing Summit for a window into their native strategies. Here's what we learned in five charts. Sponsored content by Nativo. The post Infographic: Most publishers are choosing to sell their native ads through sponsorships appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-03-31 00:00:00 UTC ]
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Get a group of digital publishers together, and you won’t get five minutes into the conversation without someone addressing the elephant in the room — Facebook. The social giant is unilaterally resetting the terms of its relationship with publishers, sending dwindling audience numbers to... Continue reading at Digiday
[ Digiday | 2017-03-23 00:00:00 UTC ]
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HarperCollins Children’s Books is publishing a retelling of The Wonderful Wizard of Oz by former Children’s Laureate Michael Morpurgo, with illustrations by Emma Chichester Clark. Continue reading at The Bookseller
[ The Bookseller | 2017-03-17 00:00:00 UTC ]
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Another celebrity is set to move into kids’ publishing, after Faber Children’s snapped up a series by comedian Harry Hill. Continue reading at The Bookseller
[ The Bookseller | 2017-03-15 00:00:00 UTC ]
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Georgina Capel Associates (GCA) has formed a new film and television development unit, which will work closely with Simon Shaps Ltd, a company run by the former executive editor at ITV. Continue reading at The Bookseller
[ The Bookseller | 2017-03-14 00:00:00 UTC ]
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If the words "multimedia tie-in" bring back memories of bad video game adaptations and lame comic books pushed by marketing groups to promote feature films, then clearly the 80s and 90s have scarred you too. Cartoon Network's upcoming animated series... Continue reading at Engadget
[ Engadget | 2017-03-10 00:00:00 UTC ]
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Mark Halperin, left, and John Heilemann on a panel about their series on Showtime, “The Circus,” in January 2016. Continue reading at The New York Times
[ The New York Times | 2017-03-10 00:00:00 UTC ]
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A Q&A with the Folio: Association Media Summit panelist on the nuances of selling ads and event sponsorships for the non-profit association's for-profit magazine, The Crisis. The post How the NAACP’s Reggie Thomas Navigates Ad Sales and Event Sponsorships appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-02-24 00:00:00 UTC ]
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