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New York Comic-Con is taking its mammoth real-world presence into a new virtual space, dubbed the Metaverse. Continue reading at 'Publishers Weekly'
[ Publishers Weekly | 2020-09-11 04:00:00 UTC ]
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AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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#in-app purchases
#$2 million
#senior vp
#digital marketing
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#time warner
#harry potter