AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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A half-dozen NBA scouts sprawled in an anonymous row of seats behind one of the baskets at Galen Center. The serious-faced men balanced cellphones, bottles of water and notebooks covered with the pebbled texture of a basketball Thursday night. None of the announced crowd of 2,712 paid attention... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-12-15 00:00:00 UTC ]
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J K Rowling has defended the casting of Johnny Depp as Grindelwald in the next "Fantastic Beasts" film, following a backlash from fans unhappy about the circumstances surrounding his divorce from actress Amber Heard. Continue reading at The Bookseller
[ The Bookseller | 2017-12-09 00:00:00 UTC ]
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In the boom days, digital media was shouting from the rooftops about plans for global expansion, but the pace of expansion has slowed. The post Publisher pivot to reality casts doubts on global expansion plans appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-12-07 00:00:00 UTC ]
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E L James’ Darker (Arrow) has shackled the UK Official Top 50 number one spot, selling 85,532 copies for £346,838, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2017-12-06 00:00:00 UTC ]
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As we approach the start of a new year, the inevitable "best of" lists are starting to crop up. Never one to miss a trick, Google has released its own top five lists for 2017. The lists cover the US, and there are a few obvious names taking the top spots -- Super Mario Run is unsurprisingly... Continue reading at Betanews
[ Betanews | 2017-12-01 00:00:00 UTC ]
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Ruth Ware's The Lying Game has been optioned for television by Hollywood production company Gotham and Entertainment One (eOne). Continue reading at The Bookseller
[ The Bookseller | 2017-11-29 00:00:00 UTC ]
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Print unit sales were down 9% to mass merchandisers, and off 1% in the retail and club channel, in the Thanksgiving week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-29 00:00:00 UTC ]
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Unit sales of print books rose 2% in the week ended Nov. 19, 2017, over the comparable week in 2016 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-24 00:00:00 UTC ]
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Author Dave Eggers and illustrator Shawn Harris open this year's US and Canada #GiveBooks campaign charity for book ownership among underserved children. The post Dave Eggers and Shawn Harris kick off the 2017 US and Canada #GiveBooks Campaign appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-11-15 00:00:00 UTC ]
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Hachette UK's revenues in the third quarter of 2017 were "strong" and "ahead of budget", with digital sales "considerably up", c.e.o. Tim Hely Hutchinson has said. Continue reading at The Bookseller
[ The Bookseller | 2017-11-10 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 1% higher in the week ended Nov. 5, 2017, than in the comparable week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-10 00:00:00 UTC ]
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In a surprise move, the publisher said it will be ceasing operations of Pronoun, a self-publishing platform that it acquired in May 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-07 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 3% higher in the week ended Oct. 29, 2017, than in the comparable week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-11-03 00:00:00 UTC ]
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The string of weekly sales gains this fall continued in the week ended Oct. 22, 2017. At outlets that report to NPD BookScan, unit sales of print books were 4% higher than in the comparable week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-27 00:00:00 UTC ]
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The sun had started to set on Dodger Stadium as the trio left the bullpen, yet the 103-degree heat still clung to Chavez Ravine like a cloak. Clayton Kershaw walked shoulder to shoulder through the swelter with pitching coach Rick Honeycutt and catcher Austin Barnes. An ovation greeted the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-10-25 00:00:00 UTC ]
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Clarkson Potter, an imprint of the Crown Publishing Group, extended its long-standing collaboration with Stewart, announcing it will be releasing three new books by Stewart slated for publication through 2019. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-20 00:00:00 UTC ]
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Every era has its own fairy tales—fables that teach children what a princess looks like, and what monsters they should fear. According to the short stories in Her Body and Other Parties, Carmen Maria Machado’s exhilarating debut collection, a finalist for the National Book Award in fiction, our... Continue reading at Slate
[ Slate | 2017-10-16 00:00:00 UTC ]
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Media conglomerate IGN has acquired Humble Bundle, the pay-what-you-want gaming, book and software collection retailer that raises money for charitable causes. In a blog post, Humble Bundle cofounder and CEO Jeffrey Rosen noted that his company will... Continue reading at Engadget
[ Engadget | 2017-10-14 00:00:00 UTC ]
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The two leaders touched on not only the power of culture to hold Europe together, but also on some issues within the publishing industry, including copyright and digitization. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-11 00:00:00 UTC ]
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