AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Peters Fraser & Dunlop will continue its sponsorship of the Lucy Cavendish Fiction Prize until 2020. Continue reading at The Bookseller
[ The Bookseller | 2017-02-21 00:00:00 UTC ]
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By dangling rewards in front of publishers that go all-in with them, platforms, inadvertently or not, worm their way into publishers’ organizations and dictate their strategy. Some publishers including The Washington Post and Mic say the rewards and potential influence with the platforms are... Continue reading at Digiday
[ Digiday | 2017-02-15 00:00:00 UTC ]
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In what may have been the industry's biggest-ever team-building program, more than 1,400 Penguin Random House employees took part in PRH’s first Company Week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-02-10 00:00:00 UTC ]
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A new Game of Thrones story focusing on the family history of the Targaryens is to be published this autumn in the US. Continue reading at The Bookseller
[ The Bookseller | 2017-02-03 00:00:00 UTC ]
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Mike Poulton is adapting Robert Harris’ bestselling Cicero trilogy (Cornerstone) in a new stage production to be directed by Royal Shakespeare Company artistic director Gregory Doran. Continue reading at The Bookseller
[ The Bookseller | 2017-02-02 00:00:00 UTC ]
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J K Rowling’s original Harry Potter septet, vocalised by Stephen Fry, dominated the audio download chart in 2016, but their magic fell short of displacing Paula Hawkins’ pre-eminent psychological thriller. Continue reading at The Bookseller
[ The Bookseller | 2017-01-30 00:00:00 UTC ]
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The gaming-focused Windows 10 Insider build that Microsoft promised earlier this week, with Game Mode, Beam livestreaming and other features, is rolling out—but with some game-breaking bugs, unfortunately. What’s officially known as Build 15019 for the Insider Fast Ring also includes a number of... Continue reading at PC World
[ PC World | 2017-01-28 00:00:00 UTC ]
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Windmill Books has acquired a suspenseful Swedish debut, The Dying Game, by Asa Avdic. Continue reading at The Bookseller
[ The Bookseller | 2017-01-14 00:00:00 UTC ]
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Unit sales of print books declined 5% in the week ended Jan. 8, 2017, compared to the similar week in 2016, at outlets that report to Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-01-13 00:00:00 UTC ]
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Novelist and games designer Naomi Alderman is offering early-career writers traineeships to write for Zombies, Run!, a smartphone fitness game. Continue reading at The Bookseller
[ The Bookseller | 2017-01-12 00:00:00 UTC ]
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The Bookseller has acquired The British Book Awards, also known as the Nibbies, from the estate of Publishing News founder and editor Fred Newman. The deal means that in 2017 The Bookseller will run a unified book awards event for the first time since 2004, when the British Book Awards split... Continue reading at The Bookseller
[ The Bookseller | 2017-01-06 00:00:00 UTC ]
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Ten years ago, publishers all piled into games as an easy way to increase their digital revenues. Five years ago, a number of them experimented with them as storytelling tools, using games to get their readers to think about the news in a novel way. Today, everyone from Hearst to the Washington... Continue reading at Digiday
[ Digiday | 2016-12-15 00:00:00 UTC ]
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Trade sales in the quarter ended November 30, 2016 jumped 60% at Scholastic over the comparable period a year ago, led by the market strength of several Harry Potter titles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-15 00:00:00 UTC ]
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Bloomsbury Children’s is launching a new app to accompany the release of the Spy Toys series, written by Mark Powers and illustrated by Tim Wesson. Continue reading at The Bookseller
[ The Bookseller | 2016-12-14 00:00:00 UTC ]
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The new US administration under Donald Trump could make things "very, very much worse" for authors, according to campaign group Authors United. Continue reading at The Bookseller
[ The Bookseller | 2016-12-08 00:00:00 UTC ]
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In a letter, Authors United founder Douglas Preston urged AU writers “to throw their support behind the Authors Guild either by joining or making a contribution.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-12-08 00:00:00 UTC ]
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Major comics publishers such as Dark Horse and Fantagraphics call the region home. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-11-18 00:00:00 UTC ]
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Google, long feared by publishers, is now cozying up to them -- at least in comparison to Facebook. The search giant acknowledged it needs to do more to help publishers monetize their fast-loading mobile pages, so it's expanding Accelerated Mobile Pages, its open-source effort to speed up the... Continue reading at Digiday
[ Digiday | 2016-11-15 00:00:00 UTC ]
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Little, Brown has acquired two books in a new thriller series from Oliver Harris at auction. Continue reading at The Bookseller
[ The Bookseller | 2016-11-12 00:00:00 UTC ]
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J K Rowling and Beatrix Potter are among the six authors shortlisted for the Waterstones Book of the Year 2016, chosen by Waterstones booksellers. Continue reading at The Bookseller
[ The Bookseller | 2016-11-08 00:00:00 UTC ]
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