#operated properties

Publishing news tagged with #operated properties

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USA Today is repackaging video to create streaming series

The legacy news publisher is closing in on 10 billion video views this year. And thanks to a focus on its owned and operated properties, plus a stable of OTT partnerships, less than half of those views will come from Facebook. The post USA Today is repackaging video to create streaming series... Continue reading at 'Digiday'

[ Digiday | 2019-11-04 05:01:40 UTC ]
More news stories like this | News stories tagged with: #usa today #operated properties #news publisher


How publishers are eyeing Apple News Plus

The launch of Apple News Plus, the all-you-can-eat magazine subscription service, aims to get publishers hoping for a new rush of readers glued to their iPhones. Once bitten, though, those publisers are still approaching the platform with caution, afraid of giving up the lifeblood of their... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-03-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #direct connection #apple doesn #track users #operated properties #york media #web properties


Publishers are playing around with games again

Ten years ago, publishers all piled into games as an easy way to increase their digital revenues. Five years ago, a number of them experimented with them as storytelling tools, using games to get their readers to think about the news in a novel way. Today, everyone from Hearst to the Washington... Continue reading at 'Digiday'

[ Digiday | 2016-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post publishers #digital revenues #operated properties