AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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J.K. Rowling's 'Harry Potter and the Cursed Child: Parts 1 and 2' continues its domination of the iBooks chart as it nets another #1 slot, followed by Amy Schumer and Paula Hawkins. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-24 00:00:00 UTC ]
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Zhejiang University Press has events at BIBF this week, as Japan's Toto Serkan looks at Japan's mobile gaming market, and Scotland's Society of Young Publishers weighs the industry's interest in new skills. The post International Industry Notes: Beijing Book Fair, Japan’s Mobile Games,... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-23 00:00:00 UTC ]
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Essential Politics: Oil lobbyist ghost writes letter for lawmakers, Michael Bloomberg hosts Kamala Harris Senate fundraiser Aug. 17, 2016, 12:03 p.m. Welcome to Essential Politics, our daily feed on California government and politics news. Here's what we're watching: Michael Bloomberg, the former... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-08-18 00:00:00 UTC ]
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J.K. Rowling and Paula Hawkins kept their #1 and #2 slots, respectively, on the iBooks bestsellers list as 'Harry Potter and the Cursed Child: Parts 1 and 2' and 'The Girl on the Train' continue to captivate audiences. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-17 00:00:00 UTC ]
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Independent publisher RedDoor has signed up "industry veterans" Nicholas Brealey and Jonathan Harris as investor-advisors as the company expands its staff and publishing operation. Continue reading at The Bookseller
[ The Bookseller | 2016-08-11 00:00:00 UTC ]
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A letter to the senior management of Yale University Press strongly criticising the decision of Yale University Press London to make editors Gillian Malpass and Sally Salvesen redundant has been signed by more than 320 academics from 77 universities and 30 museums and institutions across nine... Continue reading at The Bookseller
[ The Bookseller | 2016-08-04 00:00:00 UTC ]
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North American sales of 'Harry Potter and the Cursed Child' top 2 million copies, UK sales blow past records, all within days of Rowling's new release. The post In the US, UK, and Canada, Harry’s on Another Roll With ‘Cursed Child’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-04 00:00:00 UTC ]
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The Boy Who Lived returns to the iBooks Bestseller list as the Book That Sold, J.K. Rowling's 'Harry Potter and the Cursed Child Parts One and Two,' rides the broomstick of public fervor to #1. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-03 00:00:00 UTC ]
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An illustrated edition of A Game of Thrones, the first book in George R R Martin's A Song of Ice and Fire series, will be published to mark the 20th anniversary of the book. Continue reading at The Bookseller
[ The Bookseller | 2016-08-03 00:00:00 UTC ]
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The cast of 'Suicide Squad' discuss the latest DC heroes to jump from the comic book page to the silver screen. Continue reading at BBC World
[ BBC World | 2016-08-02 00:00:00 UTC ]
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Google made a move Tuesday that should have every publisher and ecommerce player on notice, expanding links to Accelerated Mobile Pages beyond a carousel at the top of its search results to the full list of hits below.Google has been displaying AMP pages in a carousel intended to highlight news... Continue reading at Advertising Age
[ Advertising Age | 2016-08-02 00:00:00 UTC ]
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In spite of tepid critical reaction to 'Harry Potter and the Cursed Child: Parts One and Two,' which became available to the public at precisely 12:01 a.m. on July 31, the book seems to have hit its high sales performance expectations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-08-01 00:00:00 UTC ]
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Orion Spring is publishing a guide for novice gardeners by self-taught gardener Hollie Newton, following a three-way auction. Continue reading at The Bookseller
[ The Bookseller | 2016-07-30 00:00:00 UTC ]
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MacLehose Press has acquired a new novel by Swiss author Joël Dicker, author of The Truth About the Harry Quebert Affair. Continue reading at The Bookseller
[ The Bookseller | 2016-07-30 00:00:00 UTC ]
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No adult fiction title released in the January-through-June period managed to make the top 20 print bestsellers list in the first half of the year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-29 00:00:00 UTC ]
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Many digital media businesses chase readers on the largest scale possible, all the better to attract advertisers that want to spread their messages widely. But big reach comes at a cost -- in quality, in resources -- that isn't always justified by the ad rates online.Unfortunately the niche game... Continue reading at Advertising Age
[ Advertising Age | 2016-07-15 00:00:00 UTC ]
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The sudden popularity of the smartphone video game Pokémon Go is sending people into bookstores and, in some cases, driving up sales at those stores. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-13 00:00:00 UTC ]
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Ever since Facebook introduced its Instant Articles feature last year, publishers have been wondering how the move would play out.The lure is clear: Facebook provides exposure and traffic despite the fact that Instant Articles do not link to the publishers' sites. For Facebook, A-list content... Continue reading at Advertising Age
[ Advertising Age | 2016-06-30 00:00:00 UTC ]
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BBC Books is publishing an in-depth account of the Class of '92’s takeover of Salford City FC, authored by the ex-Manchester United stars Gary Neville, Phil Neville, Paul Scholes, Ryan Giggs and Nicky Butt, with chief football writer for the Mail on Sunday Rob Draper. Continue reading at The Bookseller
[ The Bookseller | 2016-06-22 00:00:00 UTC ]
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These games got us pumpedThis isn’t your normal “best PC games of E3” roundup.Even though E3’s traditionally been a console show, the number of PC games announced at E3 2016 positively exploded. The “Day Zero” press events from the big publishers alone revealed nearly 50 new PC titles. There’s... Continue reading at PC World
[ PC World | 2016-06-17 00:00:00 UTC ]
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