AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Campaign group Authors United is set to hold an event to discuss Amazon’s “enormous market power” and the "misuse" of that power, in Washington DC next week. The event, to be held on Wednesday 27th January at the New American Foundation, is entitled Amazon's Book Monopoly: A Threat to Freedom... Continue reading at The Bookseller
[ The Bookseller | 2016-01-21 00:00:00 UTC ]
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Amazon’s been steadily expanding the list of benefits you receive with a $99 Prime membership—two-day shipping, a library of music and movies to stream, the ability to “borrow” Kindle books—and today it added video games to the list. Sort of. Prime members now get 20 percent off video game... Continue reading at PC World
[ PC World | 2016-01-13 00:00:00 UTC ]
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Acquires Kentucky-based Rather Dashing Games to enter "new growth area in publishing." The post Kalmbach Moves into the Board Game Industry appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-01-06 00:00:00 UTC ]
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The founder of Amistad Press, and a pioneering African American book publishing executive, died December 16 in New York City. He was 81. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-22 00:00:00 UTC ]
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Coronet has bought The Science of Game of Thrones by stand-up comedian Helen Keen. Continue reading at The Bookseller
[ The Bookseller | 2015-12-19 00:00:00 UTC ]
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The first-ever release of the Harry Potter series as audio downloads through Audible has seen J K Rowling dominate the e-tailer’s charts for the month of November, with all seven books featuring the boy wizard charting in the top 12. Continue reading at The Bookseller
[ The Bookseller | 2015-12-12 00:00:00 UTC ]
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The battle over breaking news escalated this fall with a trio of mobile products from major tech companies. In November, Facebook announced its stand-alone app called Notify on the heels of Twitter launching Moments the month prior. When Apple released the iPhone 6s and iOS 9 in September, it... Continue reading at AdWeek
[ AdWeek | 2015-12-01 00:00:00 UTC ]
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The Samuel Johnson Prize for Non-Fiction has struck a new five-year sponsorship deal with Baillie Gifford and will seek to extend its reach to the US. Continue reading at The Bookseller
[ The Bookseller | 2015-11-30 00:00:00 UTC ]
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With "Marvel's Jessica Jones" receiving rave reviews, the comic book company's next Netflix show, "Marvel's Luke Cage," steps up with the casting of a major actress, Sonia Braga, in the role of Soledad Temple, the mother of Rosario Dawson's character Claire. Dawson's Claire is slated to have an... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-25 00:00:00 UTC ]
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Google introduced its Accelerated Mobile Pages (AMP) program to allow publishers and advertisers to create good-looking mobile content that loads very quickly. The company launched the program in early October with a select set of pa ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-25 00:00:00 UTC ]
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Katniss Everdeen may have come out on top of the weekend box office with an estimated $101 million in domestic ticket sales, but the new "The Hunger Games: Mockingjay -- Part 2" fell short of industry expectations and, unlike the "Twilight" and "Harry Potter" young-adult juggernauts, her "Hunger... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-23 00:00:00 UTC ]
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The Historical Writers' Association has joined forces with Goldsboro Books to launch its 2016 Debut Crown Award. Continue reading at The Bookseller
[ The Bookseller | 2015-11-12 00:00:00 UTC ]
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TELL and Agatha Christie Productions (ACP) have launched a new storytelling app based on Christie's short story collection The Mysterious Mr Quin, starring "Game of Thrones" actor Gethin Anthony in the lead role. Continue reading at The Bookseller
[ The Bookseller | 2015-11-12 00:00:00 UTC ]
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Many "Walking Dead" fans have been moping about over the past few weeks due to an unexpected and violent character death. Now the recent casting news of actor Jeffrey Dean Morgan has readers of the comic books in a tizzy. Hero Complex can confirm that Morgan has been officially cast in the role... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-11 00:00:00 UTC ]
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The dystopian YA franchise that has made an indelible mark on popular culture has reached its final chapter with the release of Lionsgate's 'Mockingjay Part 2' on November 20. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-10 00:00:00 UTC ]
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Early Monday afternoon, President Barack Obama debuted an official Facebook page for the Oval Office. Obama's first post entailed a message about climate change, with a video in which he gives a brief tour of the White House backyard and tells listeners that a fox and a hawk regularly roam the... Continue reading at AdWeek
[ AdWeek | 2015-11-10 00:00:00 UTC ]
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“The Walking Dead” has cast Jeffrey Dean Morgan as the villain Negan, Variety has confirmed.Negan is one of the comic book series’ biggest baddies — the leader of the Saviors. He’s expected to make his grand debut at the end of the show’s current sixth season and then return in season seven.... Continue reading at Baltimore Sun
[ Baltimore Sun | 2015-11-10 00:00:00 UTC ]
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USC receiver JuJu Smith-Schuster is not the only Trojans starter who could be sidelined against Arizona on Saturday night because of injury. Receiver Darreus Rogers and linebacker Cameron Smith are trying to work through hamstring issues, and safety Leon McQuay III suffered a knee strain blocking... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-06 00:00:00 UTC ]
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The search giant’s attempt to compete with Facebook Instant Articles and Apple News is drastic – but should be welcomedIn the world of sci-fi, some genius inventor type comes up with a device which immediately disables all guns, missiles, torpedoes, everything. At the flick of a switch, the rate... Continue reading at The Guardian
[ The Guardian | 2015-10-11 00:00:00 UTC ]
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While AMP, Google is making a big push to speed up how fast publishers' content loads on mobile screens. That's good for Google, publishers and most of all readers. But others have reservations about the scheme, which they say ignores Google's role in slowing down sites through its own ad tech.... Continue reading at Digiday
[ Digiday | 2015-10-08 00:00:00 UTC ]
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