AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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The season seven premiere of HBO’s adaptation skyrocketed George R.R. Martin’s ‘A Game of Thrones’ to #1 on the iBooks bestsellers list this week. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-19 00:00:00 UTC ]
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There was no greater story line at the All-Star game than the rush to anoint Aaron Judge as the so-called face of baseball, replacing Mike Trout. Judge is Paul Bunyan in cleats, he hits baseballs to the moon, and he plays for the New York Yankees. Judge also is polite and respectful — just like... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-07-16 00:00:00 UTC ]
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Regulator rules publishing photos of the prince with Meghan Markle on private beach was unjustified intrusionPrince Harry’s privacy was breached by the Mail Online publishing photographs of him wearing swimming shorts on a private beach in Jamaica, the Independent Press Standards Organisation... Continue reading at The Guardian
[ The Guardian | 2017-07-14 00:00:00 UTC ]
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US actor Neil Patrick Harris, star of hit TV series "How I Met Your Mother", is writing “a magical middle grade series” for Egmont. Continue reading at The Bookseller
[ The Bookseller | 2017-07-14 00:00:00 UTC ]
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David Tennant will read the audio version of Cressida Cowell’s The Wizard of Once (Hodder Children’s Books). Continue reading at The Bookseller
[ The Bookseller | 2017-07-14 00:00:00 UTC ]
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We meet four finalists in the NZ Book Awards for Children and Young Adults and ask them how they create the words and images that capture kids' imaginations. Continue reading at Stuff
[ Stuff | 2017-07-08 00:00:00 UTC ]
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Credit: Illustration by Tam Nguyen/ Ad AgeIf you can't beat the system, game the system.Facebook has made it clear that it will prioritize and reward publishers who post video on the platform. But publishers lacking in video content need not wory, though: One new tactic involves posting static... Continue reading at Advertising Age
[ Advertising Age | 2017-07-08 00:00:00 UTC ]
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Unit sales of print books rose 3% for the first six months of 2017 compared to the first half of last year at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-07-06 00:00:00 UTC ]
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When Paul Allor began writing Clue, a new comic book miniseries based on the popular board game from Hasbro, he had many versions of the game to look to for inspiration. Continue reading at Stuff
[ Stuff | 2017-07-02 00:00:00 UTC ]
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Ian Rankin has brought David Walliams’ reign in the UK Official Top 50 number one spot to an end, after four weeks. Rather be the Devil (Orion), the 21st John Rebus title, leapfrogged The World’s Worst Children 2 (HarperCollins Children's) to swipe the top spot. Continue reading at The Bookseller
[ The Bookseller | 2017-06-28 00:00:00 UTC ]
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Facebook Wednesday introduced an ad format for its Facebook Audience Network mobile ad network designed specifically for game publishers. The social network said in a blog post that McKinsey projects ad spending by the gaming sector to reach $6.9 billion by 2019, adding that research from game... Continue reading at AdWeek
[ AdWeek | 2017-06-28 00:00:00 UTC ]
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At a time when premium publishers have pulled out of Facebook Instant Articles, Apple is showing that it is open to creating custom units for publishers. The post For Axios, Apple News beats Google AMP and Facebook Instant Articles appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-06-27 00:00:00 UTC ]
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On 11th July 1997, The Bookseller interviewed Jo Rowling, then a little-known author, about her first novel - Harry Potter and the Philosopher's Stone. To mark 20 years since the release of the first Harry Potter novel, we republish that interview, conducted by The Bookseller's then children's... Continue reading at The Bookseller
[ The Bookseller | 2017-06-27 00:00:00 UTC ]
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Charlie Higson and Joanne Harris are headlining the Society of Author's ScotsWrite conference this September. Continue reading at The Bookseller
[ The Bookseller | 2017-06-22 00:00:00 UTC ]
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Pottermore has launched its Wizarding World Book Club community pages and revealed the first themes up for discussion online. Continue reading at The Bookseller
[ The Bookseller | 2017-06-20 00:00:00 UTC ]
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Partly due to a strong performance in the juvenile nonfiction category, unit sales of print books at outlets that report to NPD BookScan were 4% higher in the week ended June 4, 2017, than in the comparable week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-06-09 00:00:00 UTC ]
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FoxNext, the newly formed gaming and virtual reality division of 21st Century Fox, has promoted Rick Phillips to president of FoxNext Games, overseeing publishing and licensing for the unit. Phillips previously oversaw Fox’s game licensing across mobile, console, PC, social and online... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2017-06-09 00:00:00 UTC ]
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Washington Nationals star Bryce Harper agreed to drop his appeal of a four-game suspension and had one game shaved from the punishment. Harper reached the agreement Wednesday with Major League Baseball and begin serving the suspension immediately. The punishment stemmed from a bench-clearing... Continue reading at Los Angeles Times
[ Los Angeles Times | 2017-06-01 00:00:00 UTC ]
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The Women's Prize for Fiction has announced it is adopting a new, collective sponsorship model instead of a single headline sponsor going forward. Continue reading at The Bookseller
[ The Bookseller | 2017-05-31 00:00:00 UTC ]
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