AT&T is now part of Harry Potter lore as the first brand to ink a sponsorship deal with the new augmented reality game about the wizarding world. AT&T stores are incorporated into the landscape of the game, called “Harry Potter: Wizards Unite,” which is by Niantic, the creator of “Pokémon Go." AT&T acquired Time Warner last year, in a deal that included Warner Bros., the studio that owns rights to Harry Potter. AT&T and Cricket Wireless, which it owns, appear to be the only sponsors in the game so far, which debuted Friday after a soft launch on Thursday. An AT&T spokeswoman confirmed its involvement in the game but declined to reveal financial terms of the integration. The game includes "inns" and "fortresses" that can be accessed when playing from inside more than 10,000 AT&T and Cricket Wireless retail stores. The Inns and fortresses allow players to recharge their energy, find challenges or encounter other virtual wizards and magical creatures. The promotion started today for AT&T and will kick off on July 15 for Cricket. The game is positioned to tap into the raging fandom of the Harry Potter books and movie franchise while replicating the success of “Pokémon Go,” which showed the possibilities of augmented reality in mobile games. Starbucks and Sprint became the first U.S. sponsors in “Pokémon Go” six months after it was released in July 2016. Their logos appeared in the game map, in a move to lure players to visit their physical... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-21 21:00:51 UTC ]
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Ads load slower than content on AMP, which is part of the reason why publishers make less money per pageview from AMP than they do from their own websites. The post Publishers find Google AMP loads too fast for ad views appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-10-09 00:00:00 UTC ]
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Popular backlist books have offset the lack of a new blockbuster book in 2017—so far. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-06 00:00:00 UTC ]
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Oneworld is to publish Democracy Hacked, an investigation into how hackers are "gaming" democracy by Dr Martin Moore. Continue reading at The Bookseller
[ The Bookseller | 2017-10-04 00:00:00 UTC ]
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Supplier Baker & Taylor is launching a new publisher services unit, Baker & Taylor Publisher Services (BTPS). Continue reading at The Bookseller
[ The Bookseller | 2017-10-03 00:00:00 UTC ]
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Two recent books take readers into the pressure cooker that videogame development can so often become. Continue reading at Wired
[ Wired | 2017-09-29 00:00:00 UTC ]
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After four weeks of declining sales, units bounced back in the week ended Sept. 24, 2017, increasing 4% over the comparable week in 2016 at outlets that report to NPD BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-29 00:00:00 UTC ]
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The day includes two sets of pitch sessions of books for possible film or virtual-reality development, each followed by networking sessions. The post At Frankfurt Book Fair: ‘A Book Is a Film Is a Game’ Networking Day Returns appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-28 00:00:00 UTC ]
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Publishing pros from 16 countries spend a week networking in Germany prior to Frankfurter Buchmesse, and one holds the Fred Kobrak memorial grant. The post Frankfurt Book Fair Fellows Announced: Fred Kobrak Sponsorship Inaugurated appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-09-21 00:00:00 UTC ]
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A 52% decline in Scholastic's children’s book publishing group was blamed on the absence of a major bestseller. In fiscal 2017, the publisher's sales were driven by 'Harry Potter and the Cursed Child,' which was released during the first quarter of last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-21 00:00:00 UTC ]
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Print unit sales were 3% lower in the week ended September 10 than in the similar week last year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-15 00:00:00 UTC ]
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Myriad has bought world rights to What We Talk About When We Talk About Rape, a "game-changing" book that looks at sexual assault and the global discourse on rape from the viewpoint of a survivor, writer, counsellor and activist. Continue reading at The Bookseller
[ The Bookseller | 2017-09-14 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 1% lower in the week ended Sept. 3, 2017, than in the comparable week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-08 00:00:00 UTC ]
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BookTrust’s new writer in resident Taran Matharu has discussed the need for publishers to capitalise on young people’s enthusiasm for gaming through books. Continue reading at The Bookseller
[ The Bookseller | 2017-09-05 00:00:00 UTC ]
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With sales down in three of the four major publishing segments, unit sales of print books at outlets that report to NPD BookScan were 2% lower in the week ended Aug. 27, 2017, than in the similar week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-09-01 00:00:00 UTC ]
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A year ago, Electronic Arts kicked off its indie publishing program EA Originals by announcing an intriguing gem: Fe, created by studio Zoink from Gothenberg, Sweden. The wordless adventure game follows a woodland creature as it roams a geometric, st... Continue reading at Engadget
[ Engadget | 2017-08-22 00:00:00 UTC ]
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At outlets that report to NPD BookScan, unit sales of print books were 0.1% higher in the week ended Aug. 13, 2017, than in the similar week in 2016. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-18 00:00:00 UTC ]
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Unit sales of print books in the week ended Aug. 6, 2017, were down 17% from the similar week in 2016 at outlets that report to NPD BookScan. The decline was due entirely to the release last year at this time of J.K. Rowling’s Harry Potter and the Cursed Child, which sold about 2.5 million... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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In February, we ran a listing of the country’s largest publishers ranked by print units sold through outlets that report to NPD BookScan. While that approach has its limitations (it doesn’t include ebook sales or sales at outlets that don’t report to BookScan), it does provide a look at how the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-08-11 00:00:00 UTC ]
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Harry Potter and the Cursed Child (Sphere) has bewitched the UK Official Top 50 for a second week, holding the number one spot with 23,711 copies sold, according to Nielsen BookScan’s Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2017-08-09 00:00:00 UTC ]
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Microsoft has quietly launched the Xbox Creators Program on Xbox One. Finding it and its wares on the Xbox Store may prove tough, however. Back in March, Microsoft said the self-publishing program would exist in its own subsection of the marketplace,... Continue reading at Engadget
[ Engadget | 2017-07-19 00:00:00 UTC ]
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