Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Called 'the best e-reader you can buy,' the Paperwhite has debuted to almost universal praise. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-10-04 00:00:00 UTC ]
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For many magazines, the majority of online traffic is derived from a key aspect of the publishing business: e-newsletters. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-03 00:00:00 UTC ]
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There’s no question about it—mobile traffic is booming as people spend more time hunched over their little screens. For magazines, it represents an opportunity to capture more readers and try to convert them to paying ones. But advertising on small screens hasn’t kept up. Research by Flurry... Continue reading at AdWeek
[ AdWeek | 2012-10-01 00:00:00 UTC ]
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Amazon's Kindle Paperwhite technology is in high demand, and the online retailer wants consumers to know how it works. The company has released a new video explainer. Kindle Paperwhite, which Amazon introduced earlier this month, has generated strong interest. Consider this: Amazon’s... Continue reading at PC World
[ PC World | 2012-09-29 00:00:00 UTC ]
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J K Rowling's The Casual Vacancy has become "the fastest-selling book in the UK in three... Continue reading at The Bookseller
[ The Bookseller | 2012-09-28 00:00:00 UTC ]
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Investcorp has put New York-based publisher SourceMedia up for sale, according to multiple sources. SourceMedia, which provides news, analysis and research in the b-to-b space through publications Continue reading at Folio Magazine
[ Folio Magazine | 2012-09-28 00:00:00 UTC ]
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In an effort to gain subscribers, Fortune has relaunched its iPad app with a mix of free and paid content. Continue reading at Folio Magazine
[ Folio Magazine | 2012-09-27 00:00:00 UTC ]
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Barnes & Noble has announced it is to launch two tablets simultaneously in the UK and the US... Continue reading at The Bookseller
[ The Bookseller | 2012-09-26 00:00:00 UTC ]
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The social video firm Sharethrough wants to help brands run video ads that don't look like video ads. The company, which claims to be able to help advertisers get their ads viewed all over the Web through placements within editorial content rather than paid ad placements (like pre-rolls), has... Continue reading at AdWeek
[ AdWeek | 2012-09-26 00:00:00 UTC ]
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Twitter co-founder Evan Williams shares more details about his new publishing platform. Continue reading at AllThingsD
[ AllThingsD | 2012-09-25 00:00:00 UTC ]
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Barnes & Noble has announced Dixons as another British retail partner to sell Nook devices.... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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Barnes & Noble has announced Dixons as another British retail partner to sell Nook devices.... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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Not content at stopping with its recent European tour, Google Play Books has made the trip to Japan and brought back a handful of new features. In addition to support for reading Japanese books in a vertical, right-to left layout, Mountain view now lets users tap on names of geographical spots... Continue reading at Engadget
[ Engadget | 2012-09-25 00:00:00 UTC ]
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Hints at a Kindle launch for Japan in October have been upstaged by Google’s sudden... Continue reading at The Bookseller
[ The Bookseller | 2012-09-25 00:00:00 UTC ]
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While reading Ryan Holiday's Fast Company story about books being the ultimate new business card, as a published author, I couldn't agree more. However, as Holiday points out, today's authors are in the "idea-making business, not the book business." In other words, writing your own book is just... Continue reading at Fast Company
[ Fast Company | 2012-09-24 00:00:00 UTC ]
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Kobo has announced a partnership to sell its e-readers through Fnac stores in Portugal as it ups... Continue reading at The Bookseller
[ The Bookseller | 2012-09-24 00:00:00 UTC ]
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Publishers and retailers need to better understand each others businesses in order to improve a... Continue reading at The Bookseller
[ The Bookseller | 2012-09-21 00:00:00 UTC ]
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Booksellers are gearing up for the release of J K Rowling’s new novel next Thursday (27th... Continue reading at The Bookseller
[ The Bookseller | 2012-09-21 00:00:00 UTC ]
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Good founder Ben Goldhirsh shocked media types and set in motion a slew of terrible headline puns (“Bad! Major Editorial Layoffs Hit Good”) when the company laid off the majority of its editorial staff with very little explanation last June. Yet after a quiet summer, Goldhirsh and Good are... Continue reading at AdWeek
[ AdWeek | 2012-09-19 00:00:00 UTC ]
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IAC/InterActiveCorp Chairman Barry Diller, producer Scott Rudin and publishing executive Frances Coady are investing in a book venture that will attempt to challenge Amazon.com Inc.’s dominance in the industry. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-09-19 00:00:00 UTC ]
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