Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Directors of learned societies say clarity over the timing of transition to open access... Continue reading at The Bookseller
[ The Bookseller | 2012-07-09 00:00:00 UTC ]
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The Herald Sun, Australia´s favorite daily newspaper – read by 1.3 million Victorians every weekday – has selected WoodWing´s multi-channel publishing system Enterprise and its Digital Publishing ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-07-06 00:00:00 UTC ]
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Random House has reprinted its record-busting Fifty Shades trilogy a further three times... Continue reading at The Bookseller
[ The Bookseller | 2012-07-06 00:00:00 UTC ]
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A new app based on Pan Macmillan's The London Encyclopaedia is to be launched this week... Continue reading at The Bookseller
[ The Bookseller | 2012-07-05 00:00:00 UTC ]
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Lonely Planet’s own-brand bookshop stocking solely LP titles opened today (29th June) in... Continue reading at The Bookseller
[ The Bookseller | 2012-06-29 00:00:00 UTC ]
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Amazon has partnered with Co-operative Food to install collection-lockers in some of its stores... Continue reading at The Bookseller
[ The Bookseller | 2012-06-28 00:00:00 UTC ]
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Magazines have embraced the iPad but generally dissed the Google Android OS. Google wants to change that will the opening of Magazines on Google Play. With scores of titles across many of the major publishing houses on tap for this launch, the sectio ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-28 00:00:00 UTC ]
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#google play
While big-name magazines have held a presence on Apple’s Newsstand since its inception, small to medium-sized publishers have had a harder time breaking through. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-28 00:00:00 UTC ]
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As the app market evolves, a publisher’s success is measured less by the number of downloads and more by the engagement level and number of returning customers. Continue reading at Folio Magazine
[ Folio Magazine | 2012-06-28 00:00:00 UTC ]
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Faber's latest app, The Sonnets by William Shakespeare, has been released worldwide today via... Continue reading at The Bookseller
[ The Bookseller | 2012-06-28 00:00:00 UTC ]
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Another big magazine company is looking to ad tech to make its online ad inventory more valuable. Six months after Conde Nast launched a private ad marketplace to increase the sell-through of its online ad space without opening it up to public ad e ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-06-27 00:00:00 UTC ]
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Retailers and publishers are predicting a grey summer, with Cornerstone’s E L James... Continue reading at The Bookseller
[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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It didn't land in the Marketplace yesterday as announced, but Amazon's Audible audio book app for Windows Phone 7.5 is now available for download. This Metro-fied version of the app is free to install (including some short samples to get you started), and signing in with your Amazon account lets... Continue reading at Engadget
[ Engadget | 2012-06-22 00:00:00 UTC ]
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After Rodney King's unexpected death this weekend at the age of 47, his recent book began climbing the charts. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-06-19 00:00:00 UTC ]
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All seven Harry Potter books are now available in the Kindle Owners' Lending Library, marking the series' first availability outside the Pottermore store. Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-06-19 00:00:00 UTC ]
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Fancy dipping back into the world of Quidditch and Dumbledore? Or maybe you shunned the whole Pottermania thing until now. Either way, if you own a Kindle, you can finally get up to speed without paying a spellbinding price -- thanks to Amazon's Kindle Owners Lending Library. All seven eBook... Continue reading at Engadget
[ Engadget | 2012-06-19 00:00:00 UTC ]
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When it comes to digital, the state of the ebook grabs all the headlines. But digital publisher Open Road Integrated Media, the greatest impact technology holds for publishing may be in the way ebooks are now marketed. “I’m a huge believer that the entire time you are the publisher of an... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-06-15 00:00:00 UTC ]
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Amazon on Thursday released updates to the Kindle app for iOS, along with the Kindle Cloud Reader Web app. The updates add in support for children's books. Continue reading at PC World
[ PC World | 2012-06-15 00:00:00 UTC ]
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Lonely Planet is to launch its first European own-branded store in Manchester Airport as the... Continue reading at The Bookseller
[ The Bookseller | 2012-06-08 00:00:00 UTC ]
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In a speech at BookExpo America, the author and bookstore owner said Amazon 'wants to kill us.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-06-07 00:00:00 UTC ]
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