Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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An online community for young writers, Figment aims to let users steer the conversations while connecting them to the larger world of literature.NEW YORK — It started with a story for a magazine. In 2008, during a trip to Japan, New Yorker staff writer Dana Goodyear decided to write about... Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-04-08 00:00:00 UTC ]
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Google will end its Google eBooks reseller program which allowed independent bookstores to sell ebooks through Google's platform. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-07 00:00:00 UTC ]
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Buenas noticias para todos los amantes de los libros que viven en Estados Unidos. Amazon acaba de anunciar una nueva tienda llamada eBooks Kindle en Español. El nuevo servicio dará acceso a más de 33,000 libros que se podrán leer en los diferentes dispositivos Kindle. Esta biblioteca virtual... Continue reading at Engadget
[ Engadget | 2012-04-05 00:00:00 UTC ]
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Amazon's tax arrangements are in the spotlight this morning after national newspapers... Continue reading at The Bookseller
[ The Bookseller | 2012-04-05 00:00:00 UTC ]
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$1.5 million worth of Harry Potter books sold in Pottermore's first three days online. Continue reading at AllThingsD
[ AllThingsD | 2012-04-05 00:00:00 UTC ]
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More tablet experimentation from publishers, this time via reading apps Pulse and Zite. Zite, which already offered readers excerpts from Bonnier's Popular Science magazine, will now be doing that with 20 other Bonnier titles. And Pulse will be bring content from 8 publishers, including Venture... Continue reading at AllThingsD
[ AllThingsD | 2012-04-04 00:00:00 UTC ]
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Continuing to diversify beyond its role as a printer, RR Donnelley made a reported $2.5 million investment in the catalog shopping app CoffeeTable, which allows tablet users to browse and purchase from multiple retailers’ catalogs directly w Continue reading at Folio Magazine
[ Folio Magazine | 2012-04-04 00:00:00 UTC ]
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Aquafadas, a French digital publishing company, has launched a platform that allows publishers to build multimedia apps for children’s books, comics, magazines, and newspapers. Using Aquafadas’s Ave AppFactory desktop application and Adobe InDesign, publishers can produce apps that offer a... Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-03-30 00:00:00 UTC ]
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Amazon has started pushing out an over-the-air update that'll bring a slew of new features to its budget Kindle Fire tablet. Topping the list of upgrades is new sharing functionality that makes it possible for readers to send passages and notes from within the comfort of a book via social... Continue reading at Engadget
[ Engadget | 2012-03-29 00:00:00 UTC ]
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Hearst Magazines UK has appointed Richard Swan to be its head of advertising operations for its digital business. Continue reading at Media Week
[ Media Week | 2012-03-29 00:00:00 UTC ]
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It didn't take a Hogwarts magician to know this day would eventually come. The bookstore feature of J.K. Rowling's Pottermore website went live Tuesday, enabling English-language readers to buy the digital editions of all seven Harry Potter novels—and the audiobook editions—from anywhere in the... Continue reading at AllThingsD
[ AllThingsD | 2012-03-27 00:00:00 UTC ]
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Newspapers have until 4 May to submit an entry to the World Young Reader Prizes, the annual awards from the World Association of Newspapers and News Publishers (WAN-IFRA) that recognize success in engaging the young. The awards in five categories - E ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-03-26 00:00:00 UTC ]
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Bringing to the marketplace has always been a struggle for emerging writers, but the evolution of digital publishing formats is seeing a new wave of authors skipping the print medium entirely. Continue reading at Stuff
[ Stuff | 2012-03-25 00:00:00 UTC ]
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Fan of reading, you maverick you? Well if you're rocking an Android device, head on over to the Market Google Play and hit update on that Kindle app, as the online retailer from the Northwest has some fresh bits waiting for you. New today is access to a bevy of illustrated content -- like... Continue reading at Engadget
[ Engadget | 2012-03-23 00:00:00 UTC ]
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When Amazon released the Kindle Fire last November, it was heralded as the first tablet with a shot at loosening Apple’s stronghold on the market. But with Apple still dominating the tablet game—according to eMarketer, 83 percent of tablet owners have an iPad—does the Fire really have a chance?... Continue reading at AdWeek
[ AdWeek | 2012-03-22 00:00:00 UTC ]
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Egmont Press is launching a new imprint for humour books, and will partner with leading... Continue reading at The Bookseller
[ The Bookseller | 2012-03-21 00:00:00 UTC ]
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Did you take umbrage with Barnes & Noble's efforts to hoard all your Nook Tablet storage for its own content? Well, the book seller has made good on its promise to reassign a portion of your 16GB hard drive, opening up 8GB for personal content and leaving 5.5GB for Nook Shop content. As we... Continue reading at Engadget
[ Engadget | 2012-03-14 00:00:00 UTC ]
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Not content with simply doling out free digital comics to fans who favor the tangible page, Marvel is now giving readers a new reason to reach for their tablets: augmented reality. Android and iOS devices will be able to look beyond the page using Marvel AR, an Aurasma-powered app slated to... Continue reading at Engadget
[ Engadget | 2012-03-12 00:00:00 UTC ]
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Salon du Livre in Paris will open for four days on 16th March with a notable new addition... Continue reading at The Bookseller
[ The Bookseller | 2012-03-09 00:00:00 UTC ]
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After lengthy beta testing, the Harry Potter website Pottermore will be open to the public starting in early April. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-03-09 00:00:00 UTC ]
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