Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
News tagged with:
#living rooms
#media partners
#ad campaigns
#share data
#ad business
#growing rapidly
#e-commerce site
#$3 billion
Further pressure on publishers to fall in line over the use of open access models is set to come... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
More news stories like this |
Manchester-based independent Comma Press has sold short story collection The Corpse Exhibition by... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
More news stories like this |
If you have an iPad or tablet device, chances are you've seen the Web through the glossy world of Flipboard. If you've ever taken the "social magazine" for a spin, you might know that while the user experience is silky smooth, the company has had to address concerns about the service's threat to... Continue reading at AdWeek
[ AdWeek | 2012-05-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#display ad
#print version
#existing content
#personal philosophy
Kobo is to join the ranks of physical and online booksellers licensed by Pottermore to sell Harry... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
More news stories like this |
A virtual world for picturebooks, Magic Town, has been launched today (16th May) by interactive... Continue reading at The Bookseller
[ The Bookseller | 2012-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#virtual world
#magic town
There’s something of a revolt in the digital media world against the tyranny of the banner ad. Platforms like Facebook, Tumblr and Twitter aren’t running standard display ads. New-style publishers like Buzzfeed don’t lik ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#nick denton
#banner ad
Amazon says it has signed a deal for the electronic books rights to all seven Harry Potter titles in English, French, Italian, German and Spanish for its Kindle lending library. Continue reading at Stuff
[ Stuff | 2012-05-11 00:00:00 UTC ]
More news stories like this |
Members of the Amazon Prime subscription program will be able to read "Harry Potter'' ebooks for free through the Kindle Owners' Lending Library, a move intended to encourage consumers to buy Kindle devices. Continue reading at The New York Times
[ The New York Times | 2012-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#harry potter
#kindle owners
#lending library
By the time Apple released the iPad in April of 2010, just four months after Steve Jobs first announced his "magical and revolutionary" new machines in San Francisco, traditional publishers had been overtaken by a collective delusion. They be ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers don
#steve jobs
#traditional publishers
Wow, what a swirl of good-news/bad-news last week for the media tablets aimed at the ereader market. As it turns out, the roller-coaster ride continues this week. comScore reported that the Kindle Fire from Amazon generated far more Internet activity in February than any other Android media... Continue reading at Betanews
[ Betanews | 2012-05-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ereader market
#kindle fire
#nook tablet
The Pottermore ebook store sold £3m-worth of Harry Potter ebooks in its first month, the... Continue reading at The Bookseller
[ The Bookseller | 2012-05-04 00:00:00 UTC ]
More news stories like this |
The Financial Times is preparing to kill off its iPad and iPhone app for good, signalling its final conversion from executable-app to web-app publishing. The news publisher launched a HTML5 web app and pulled its iOS app off iTunes Store in mid-2011 ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-01 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ios app
#iphone app
#itunes store
Alexander Mamut, the Blackwell and Pearson families, and Jamie and Jools Oliver are among the... Continue reading at The Bookseller
[ The Bookseller | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#alexander mamut
Byliner.com, a digital publishing company, withdrew the ebook “After Friday Night Lights” by Buzz Bissinger from Amazon because of a pricing dispute involving a promotional giveaway. Continue reading at The New York Times
[ The New York Times | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#media equation
#buzz bissinger
Nobody partners, or negotiates deals, like Microsoft. That's evident from today's stunning agreement with Barnes & Noble, which is sure to turn the ebook market on its head. The two will jointly invest in Newco, temporary name for ebook venture that incorporates B&N's digital and College... Continue reading at Betanews
[ Betanews | 2012-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#educational ebooks
#barnes noble
#ebook market
#decade ago
Amazon.com has announced a 19% hike in worldwide media sales, which include books, DVDs... Continue reading at The Bookseller
[ The Bookseller | 2012-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#include books
Almost a year after it was first announced 3M's Cloud Library ebook lending service is getting a proper rollout. Introduced today at a beta site in St. Paul, the system is now ready for its kiosks, e-readers and apps to hit the hands and eyes of library patrons. The touch-based Discovery... Continue reading at Engadget
[ Engadget | 2012-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#mobile device
#android device
#library systems
Profile Books is re-inventing the “choose your own adventure” genre for the digital... Continue reading at The Bookseller
[ The Bookseller | 2012-04-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#profile books
Amazon's policies may be unkind to many in the book industry, but that doesn't make them illegal. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-25 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#book industry
On World Book Night thousands of volunteers in the US and Europe will hand out books, hoping to pass along their own love of reading. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-04-24 00:00:00 UTC ]
More news stories like this |