Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-27 00:05:42 UTC ]
News tagged with: #living rooms #media partners #ad campaigns #share data #ad business #growing rapidly #e-commerce site #$3 billion

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[ The Bookseller | 2012-08-28 00:00:00 UTC ]
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[ The Atlantic | 2012-08-28 00:00:00 UTC ]
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[ The Bookseller | 2012-08-22 00:00:00 UTC ]
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[ Engadget | 2012-08-22 00:00:00 UTC ]
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Amazon's political reading map shows which way your neighbors are leaning

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[ Engadget | 2012-08-22 00:00:00 UTC ]
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[ Editor & Publisher | 2012-08-22 00:00:00 UTC ]
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[ The Bookseller | 2012-08-20 00:00:00 UTC ]
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[ The Bookseller | 2012-08-20 00:00:00 UTC ]
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[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
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[ Publishers Weekly | 2012-08-17 00:00:00 UTC ]
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[ The Bookseller | 2012-08-17 00:00:00 UTC ]
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[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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[ The Bookseller | 2012-08-16 00:00:00 UTC ]
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[ Engadget | 2012-08-16 00:00:00 UTC ]
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