Amazon opens way for apps on Fire TV to sell ads with The Trade Desk, Dataxu

Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-07-27 00:05:42 UTC ]
News tagged with: #living rooms #media partners #ad campaigns #share data #ad business #growing rapidly #e-commerce site #$3 billion

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Bloomberg Aims to Drive Readership with New iPad App

Bloomberg has rolled out a new magazine iPad application that offers readers exclusive content, including video and interactive graphics. The Bloomberg Markets+ iPad app brings the company&rsquo;s publication to Apple&rsquo;s tablet. The ap ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-13 00:00:00 UTC ]
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Harper Voyager opens doors to unagented submissions

Harper Voyager has launched an international talent search, with aspiring writers invited to... Continue reading at The Bookseller

[ The Bookseller | 2012-09-12 00:00:00 UTC ]
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E-book discounts appearing at Amazon following publisher settlement

Wow. Judge Denise Cote certainly knows how to put a spring in the step of mega corporations. Mere days have passed since she ordered HarperCollins to let retailers to set their own ebook prices, and yet already Kindle bestsellers from that publisher are selling for around $9.99 -- in some cases... Continue reading at Engadget

[ Engadget | 2012-09-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #give retailers #ebook prices #mere days #list price #simon schuster #justice department

Open Road snaps up Nicola Barker in e for US

US digital publishing specialists Open Road will release Nicola Barker's Man Booker... Continue reading at The Bookseller

[ The Bookseller | 2012-09-10 00:00:00 UTC ]
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Amazon Makes Everything Better

Amazon CEO Jeff Bezos took the stage at a large airplane hangar in Santa Monica, Calif., this morning and presented a dazzling, methodical, hourlong disquisition on the state of the technology business. He began by explaining why most of the iPad’s competitors have failed: “They’re gadgets,” he... Continue reading at Slate

[ Slate | 2012-09-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #amazon makes #people don #santa monica #makes money #book business

Kindle Fire UK release 25th October

The Kindle Fire tablet and Kindle Fire HD are available to order through Waterstones, the chain... Continue reading at The Bookseller

[ The Bookseller | 2012-09-07 00:00:00 UTC ]
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Amazon Changed Reading. Now It Could Change Writing

Throughout its 17-year history, Amazon has helped change the way that books are sold, the format in which they’re read and how they are published. Now it could change how they’re written. In addition to the Kindle Fire HD and the Kindle Paperwhite, Amazon introduced a subscription book format... Continue reading at Fast Company

[ Fast Company | 2012-09-07 00:00:00 UTC ]
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Flipboard Looks to Elevate Tablet Ads

After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of... Continue reading at AdWeek

[ AdWeek | 2012-09-07 00:00:00 UTC ]
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Kobo, Canada's answer to Kindle, debuts latest Android tablet ahead of Amazon

Just hours ahead of Amazon's debut of a new Kindle tablet on Thursday, Kobo, the ebook company that can be thought of as "Canada's Kindle" debuted a new color Android tablet called the Kobo Arc. Kobo Arc is the company's second Android tablet, following up on the Kobo Vox which debuted around... Continue reading at Betanews

[ Betanews | 2012-09-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kindle tablet #unlike amazon #ebook company #android tablet

Serial e-fiction from Amazon

Amazon is planning to take a Charles Dickens approach to publishing with the launch of fiction in... Continue reading at The Bookseller

[ The Bookseller | 2012-09-06 00:00:00 UTC ]
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How French Publishers Are Fighting Back Against Facebook and Google's Display Ad Dominance

The battle to keep online advertising yields and returns high in a market of infinite volume and little scarcity rages on. But some publishers are deciding that it's not their fellow broadcasters, magazines and newspaper who are the problem but t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-04 00:00:00 UTC ]
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The Growth of a Regional Magazine Company: Open Sky Media

After the acquisition of San Antonio, Austin Monthly and Austin Monthly Home, Hadley Capital, a private equity firm specializing in acquisitions, leveraged buyouts, management buyouts, recapitalizations and add-on acquisitions, among other things, founded Open Sky Media in March 2011. Continue reading at Folio Magazine

[ Folio Magazine | 2012-09-04 00:00:00 UTC ]
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Anne Frank app from Viking

Penguin’s Viking imprint has teamed up with digital developer TradeMobile to create an... Continue reading at The Bookseller

[ The Bookseller | 2012-09-03 00:00:00 UTC ]
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Amazon’s Prime Advantage

Just how important Amazon’s Prime shipping offer has been to the online giant’s success can be seen in data recently compiled by the Codex Group. Last Monday, Amazon announced that Prime, which allows customers free two-day shipping for a $79 annual fee, had surpassed its free shipping on orders... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-09-01 00:00:00 UTC ]
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