After crossing the 20 million user threshold last week, On Friday, the social magazine Flipboard is looking to capture the imagination of brands by elevating tablet advertising. To that end, Flipboard has unveiled a new digital magazine-like ad treatment for Levi's, which blends elements of full-page magazine ads and social media. Appearing in the Flipboard feeds of Rolling Stone, Vanity Fair, Details, Elle, Esquire, ESPN, Marie Claire, Glamour, and Fast Company, the new ad treatment will give readers access to a Levi's-branded social media brand hub with a built in e-commerce app. At Flipboard it’s being dubbed as the first "shoppable brand magazine." For example, if you’re surfing through Rolling Stone’s Flipboard feed, you’ll most likely come to a high-resolution full-page Levi’s ad featuring photos from its ‘Go Forth’ campaign. Upon tapping the ad, you’ll be redirected not to another Web page but a mini-magazine built solely for the brand. “It’s a little bit meta,” Flipboard’s head of marketing Marci McCue told Adweek. “Like a Flipboard inside a Flipboard.” From this social brand magazine a user has access to tweets, Facebook content, as well as content from the brand's presence on Google Plus and Instagram. The e-commerce component will also allow users to shop inside social content such as a tweet. Ostensibly, if you see a pair of jeans you like in a tweet, you can add them to your shopping cart without leaving Flipboard. The product may be a solution to the... Continue reading at 'AdWeek'
[ AdWeek | 2012-09-07 00:00:00 UTC ]
Gas-industry sponsored series of stories presented as news on front page of News Corp newspapersHow can News Corp call its gas splash an ‘exclusive’ and a ‘special report’ when it’s paid for by industry? | CommentFollow our Australia news live blog for latest updatesGet our breaking news email,... Continue reading at The Guardian
[ The Guardian | 2024-12-04 05:37:04 UTC ]
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Readers are led to believe a short-on-facts advertorial exhorting government to let companies extract more gas is straight news coverageGet our breaking news email, free app or daily news podcastThe big news on Monday morning was that the story splashed across the front of News Corp’s... Continue reading at The Guardian
[ The Guardian | 2024-12-02 14:00:29 UTC ]
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Police investigation into writer’s alleged tweet has sparked a debate over free speech, albeit a somewhat selective one There are few columnists with whom I disagree more than I do with the Daily Telegraph’s Allison Pearson. Yet, I welcome the decision by the police to drop their investigation... Continue reading at The Guardian
[ The Guardian | 2024-11-24 08:30:06 UTC ]
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Daily Telegraph talks up chances Charles will attend the Everest. Plus: ABC splashes cash on redesignFollow our Australia news live blog for latest updatesGet our breaking news email, free app or daily news podcastWith King Charles and Queen Camilla arriving on Friday for the couple’s first... Continue reading at The Guardian
[ The Guardian | 2024-10-18 01:06:28 UTC ]
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Steam appears to have started posting a notice in its shopping cart that purchases on its storefront are only for a license and not a game, according to a notice spotted by Engadget. It looks like an attempt by the company to get ahead of a new California law coming next year that forces... Continue reading at Engadget
[ Engadget | 2024-10-11 08:51:06 UTC ]
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Daily Telegraph featured Jordan Knight as a spokesperson for his self-founded Migration Watch• Follow our Australia news live blog for latest updates• Get our morning and afternoon news emails, free app or daily news podcastAn anti-immigration TikToker was featured in the Daily Telegraph as a... Continue reading at The Guardian
[ The Guardian | 2024-05-04 00:00:27 UTC ]
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Edinburgh Evening News and Yorkshire Evening Post owner is ‘possible participant’ in sale, despite strike ballot and staff exodusA local newspaper publisher facing a staff exodus and a strike ballot over low pay has announced it is considering a bid for the Daily Telegraph.National World, which... Continue reading at The Guardian
[ The Guardian | 2023-08-10 12:57:44 UTC ]
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Mail accuses Nine and ABC of ‘radio silence’ over fracas. Plus: conservative media attacks Jacinda ArdernThe Daily Mail called it “the biggest story in Australia on Thursday” and the News Corp tabloids agreed, serving up salacious front pages that editors of a scandal sheet can be proud of. The... Continue reading at The Guardian
[ The Guardian | 2023-01-20 00:58:39 UTC ]
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Duke of Sussex tells Telegraph that he has enough material for another memoir and his original draft was twice as longPrince Harry says he has enough material to write another memoir and chose not to publish some details as he was concerned his father and brother would never forgive him if they... Continue reading at The Guardian
[ The Guardian | 2023-01-13 23:56:18 UTC ]
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Christopher Dore says some critics make him ‘cringe’. Plus: ‘Furries’ at elite Brisbane school?Christopher Dore has been the editor-in-chief of the Australian since 2018, and has quite the pedigree in editing Rupert Murdoch’s Australian mastheads. Dorey, as staff call him, has edited the Daily... Continue reading at The Guardian
[ The Guardian | 2022-03-25 03:05:12 UTC ]
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The next time you're watching a show on Prime Video and there's a moment that leaves you crying, laughing or feeling wowed, you might be able to share a clip of it with your friends. Prime Video users in the US can now try a clip feature on iOS.Perhaps due to rights issues, the feature is... Continue reading at Engadget
[ Engadget | 2021-11-11 20:31:33 UTC ]
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The Sky News After Dark presenter denies being an anti-vaxxer as his regular sports column continuesAlan Jones has denied being an anti-vaxxer and encouraging the anti-lockdown protesters in an emotional broadcast after his regular column was dumped by the Daily Telegraph.“I now face a headline... Continue reading at The Guardian
[ The Guardian | 2021-07-30 04:08:30 UTC ]
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The Daily Telegraph and Sky News summit was designed to help reinvigorate rural towns but some councillors unhappy they were asked to help fund itThe Daily Telegraph and Sky News asked the Snowy Monaro regional council for $15,000 in cash and services to help pay for the newspaper’s “bush... Continue reading at The Guardian
[ The Guardian | 2020-09-04 20:00:35 UTC ]
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HarperCollins says it will no longer publish books by historian David Starkey and is reviewing his backlist, describing his recent comments on slavery as “abhorrent”. Vintage and Hodder & Stoughton have also said they will not publish further books from him. Continue reading at The Bookseller
[ The Bookseller | 2020-07-03 13:56:37 UTC ]
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Scores of jobs lost across Daily Telegraph, Herald Sun and the Australian. Plus, Nine corrects record on slaveryThe Australian had the scoop about a major restructure at News Corp in an exclusive interview on Monday with Peter Blunden, former Herald Sun editor and chairman of the News editorial... Continue reading at The Guardian
[ The Guardian | 2020-06-12 01:17:54 UTC ]
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Herald Sun, Daily Telegraph and Australian newsrooms to be reshaped as the company moves away from print to focus on digitalNews Corp has made more job cuts, this time to its metropolitan mastheads, as the company again signals it is moving away from print to become “much more focused on... Continue reading at The Guardian
[ The Guardian | 2020-06-09 09:47:40 UTC ]
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Suburban and regional papers won’t have standalone websites. Plus: ABC reposts tweet after backlashOf the 112 printed newspapers shut down by News Corp this week, 76 will survive as digital-only publications but the devil is in the detail.The suburban and regional papers – such as the Inner West... Continue reading at The Guardian
[ The Guardian | 2020-05-29 01:07:11 UTC ]
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Publisher of the Australian, the Daily Telegraph and the Herald Sun is expected to stop publishing as many as 100 titles News Corp Australia is poised to cut hundreds of jobs as it moves towards digital-only publishing for many of its local and regional papers and more copy sharing among its... Continue reading at The Guardian
[ The Guardian | 2020-05-27 10:53:51 UTC ]
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A Murdoch media exclusive about China covering up the origin of Covid-19 appears to be based on an unclassified US state department reference paper It was touted as a world exclusive – a “bombshell dossier” that exposed China’s “batty science” and backed up Donald Trump and US claims that... Continue reading at The Guardian
[ The Guardian | 2020-05-26 09:08:59 UTC ]
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THE UK PAPERBACK cover of Meena Kandasamy’s When I Hit You shouts out with a chorus of one-word reviews: “Scorching” (The Observer), “Searing” (The Financial Times), “Explosive” (the Guardian) and “Shattering” (The Daily Telegraph). My experience of reading it was that I often realized I had... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-05-06 12:30:45 UTC ]
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