Amazon has struck a deal with The Trade Desk and Dataxu, two sources of online advertising, to deliver commercials to Fire TV. On Friday, Amazon announced the new arrangement developed for media companies that stream video on Fire TV. The video publishers can now set up what are known as private marketplaces to fill ad inventory through The Trade Desk and Dataxu. A private marketplace is a way for online publishers to automate ad sales but also maintain one-to-one relationships with the brands. Publishers prefer this method as opposed to an open system where any advertiser can come bid on ad space; the private market gives them more control over advertisers and pricing. The offering is an extension of Amazon Publisher Services, which is a platform for online media companies to manage their ad inventory on websites and apps. Fire TV reaches 34 million households, streaming apps from major media companies such as NBC, CBS, Hulu, YouTube and Viacom, and streaming startups including Tubi, Philo and Pluto TV. “It’s a smart move by Amazon,” says Chris Maccaro, CEO of Beachfront, a video ad-tech platform that also works with publishers on Fire TV. “It increases demand for the content owners within the platform.” CNBC was first to report on the ad partnerships between Amazon and The Trade Desk and Dataxu. The connected TV market is heating up with rivals including Roku and Google also trying to take over living rooms with ad-supported video. Revenue from the connected TV... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-07-27 00:05:42 UTC ]
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Amazon has a bit of good news today for those that have opted for its least expensive e-reader. The company has just begun rolling out a new software update that brings with it a new reading font that's said to be "higher contrast and crisper" for an even more "paper-like reading experience."... Continue reading at Engadget
[ Engadget | 2012-06-05 00:00:00 UTC ]
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The Authors Guild is encouraging its 8,500 members to submit comments against the proposed settlement between the Department of Justice and three large publishers. The settlement, the guild argues, will only benefit Amazon. Continue reading at The New York Times
[ The New York Times | 2012-06-05 00:00:00 UTC ]
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Carly Simon, the singer and songwriter who has had a rocky life and a storied career, has sold her autobiography to Random House for a sum in the seven figures, according to a person familiar with the deal. Ms. Simon, the author of several children's books, is writing the memoir herself. It's... Continue reading at Crains New York
[ Crains New York | 2012-06-02 00:00:00 UTC ]
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Booksellers have been decking their shop windows with Union Jacks, and publishers rushing out... Continue reading at The Bookseller
[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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Take-up by academics of the option to publish via Open Access models is “variable”,... Continue reading at The Bookseller
[ The Bookseller | 2012-06-01 00:00:00 UTC ]
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Headline is set to grow its literary fiction publishing with the launch of a new imprint,... Continue reading at The Bookseller
[ The Bookseller | 2012-05-31 00:00:00 UTC ]
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Penguin and Macmillan have hit back at US government claims that they colluded to fix the price... Continue reading at The Bookseller
[ The Bookseller | 2012-05-31 00:00:00 UTC ]
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When Apple introduced the iPad tablet in 2010, many newspaper publishers were eager to step up and create apps for the device. These early adopters recognized the tablet as an important medium to attract audiences and gain revenue, and they introduce ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-05-30 00:00:00 UTC ]
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Amazon and the Independent Publishers Group in the US have reached a settlement over their ebook... Continue reading at The Bookseller
[ The Bookseller | 2012-05-29 00:00:00 UTC ]
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A three month long dispute over the sale of digital books between Amazon.com Inc. and a leading independent book distributor has been resolved, both parties said Friday. Continue reading at AllThingsD
[ AllThingsD | 2012-05-26 00:00:00 UTC ]
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With bikini season approaching, Yahoo’s all about trimming the fat. Last month the company announced that it would lay off 2,000 employees as part of then-CEO Scott Thompson’s plan to create a “smaller, nimbler, more profitable” company. Now the company has opted to close its digital magazine... Continue reading at AdWeek
[ AdWeek | 2012-05-26 00:00:00 UTC ]
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A protest demonstration has disrupted Amazon.com's latest shareholder meeting in Seattle,... Continue reading at The Bookseller
[ The Bookseller | 2012-05-25 00:00:00 UTC ]
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In the heyday of print advertising, the rules seemed simpler. Competition from television, radio, and other forms advertising was a factor, but each medium was distinct—with its own attributes, value propositions, and measurements. The Web changed all that. Along with the suicidal dilemma of... Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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#print advertising
In its interim statement for its fiscal half-year ending March 2012, enthusiast publisher Future plc is reporting a quickly growing digital operation. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-24 00:00:00 UTC ]
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E-books accounted for 9% of Bloomsbury's adult trade sales overall across the 12 months to... Continue reading at The Bookseller
[ The Bookseller | 2012-05-22 00:00:00 UTC ]
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The UK's biggest bookstore chain has announced that it will start selling Kindles alongside other digital services from Amazon. Waterstones stores will let Kindle owners digitally browse books in-store and link up with special offers, tying into the chain's plans for substantial renovations that... Continue reading at Engadget
[ Engadget | 2012-05-21 00:00:00 UTC ]
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Reactions of surprise and bemusement have continued in the trade today in the wake of this... Continue reading at The Bookseller
[ The Bookseller | 2012-05-21 00:00:00 UTC ]
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Publishers have given sharply divided reactions to news released this morning (21st May... Continue reading at The Bookseller
[ The Bookseller | 2012-05-21 00:00:00 UTC ]
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Booksellers must address their "toxic" real estate and band together to compete in an... Continue reading at The Bookseller
[ The Bookseller | 2012-05-18 00:00:00 UTC ]
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Manchester-based independent Comma Press has sold short story collection The Corpse Exhibition by... Continue reading at The Bookseller
[ The Bookseller | 2012-05-17 00:00:00 UTC ]
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