Yahoo Shuttering Livestand iPad App

With bikini season approaching, Yahoo’s all about trimming the fat. Last month the company announced that it would lay off 2,000 employees as part of then-CEO Scott Thompson’s plan to create a “smaller, nimbler, more profitable” company. Now the company has opted to close its digital magazine iPad app Livestand, which was billed as the company's answer to tablet reading platforms like Flipboard. In a blog post announcing the news, Yahoo doesn’t specify why it’s fingered Livestand as one of the first in what will be a series of product discontinuations, but the app was a pet project of Blake Irving, who stepped down as chief product officer in April. So there’s that. (in early 2012, Irving delivered a memorable keynote address at the Interactive Advertising Bureau's annual meeting during which he showcased Livestand). Yahoo said it’s transitioning towards a mobile-first product strategy, pointing to the Axis search browser unveiled earlier this week as an example, but that doesn’t explain why a mobile product like Livestand is among the first to go. At one point, Yahoo touted Livestand as both the vehicle via which Yahoo's own sites would translate best to tablets, as well as a platform for magazine companies like Surf magazine to transport their titles to the iPad. But the product was plagued by delays, and failed to capture much interest among publishers outside of Yahoo. Cold comfort for Livestand fans (anyone out there?) is that Yahoo will put insights from... Continue reading at 'AdWeek'

[ AdWeek | 2012-05-26 00:00:00 UTC ]

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Yahoo Shuttering Livestand iPad App

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